Presentation on Interim SIP report

Marketing and Development Research Associates (MDRA)

Submitted by: Submitted to:

Varun kumar Prof. Vibha Arora
Enr. No. -19BSP3167
Section-D
 MDRA

 Marketing and Development Research Associates (MDRA) which was

founded by Dr.N.Bhaskara Rao, the founder member and former
president of erstwhile organization. MDRA was established in 1993 with
an aim to provide quality research and consultancy services in the
country. MDRA has 18 employees which consist of Research team,
Survey team and Administrative team, it is a premier marketing
research and consulting organization in India with focus on quantitative
and qualitative research. MDRA provide strategic business planning
solutions based on research findings and historical data analyses of their
clients business.
 

The key areas of research are:

 DEL (Defection and leakage) Analysis (MDRA-Proprietary)

 Market Structure and Segment Analysis
 Advertisement and Brand Effectiveness Research
 Consumer Research
 Industry Rating and Performance Studies
 Customer Satisfaction, Retention & Loyalty Studies
 Customer Value Measurement
 Market Potential Assessment and Demand Estimation
 Market Strategy Formulation and Implementation
 Product & Pricing Related Studies
 Impact Assessment Studies
 Opinion Polls/ Exit Polls and Election Analysis
WORK TITLE

 Marketing research survey on best university ranking - 2020 (India

today
There are 14 courses/ degrees are ranked(B.A, B.SC, B.COM, BCA, BBA,
B.ARCH, Social Work, Mass Com, Fashion Design, Hotel Management, Law,
Dental, Medical, Engineering

Colleges can be of two types:

(i) University/ Constituent College - A college maintained by the
University
(ii) (ii) Affiliated College
 MDRA Ranking Methodology
 The Colleges Ranking is done in two phases i.e.
 Objective 60%
 Perceptual 40%

ranking parameter:

 Intake quality & governance 240

 Academic excellence 270
 Infrastructure & living experience 180
 Personality & leadership 210
 Career progression & Placement 300
Objective of ranking database

 Full time, in Classroom courses

 Churned out a minimum of three pass-out batches
 Undergraduate programmes ranked for 14 streams of Engineering,
Medical, Law, BBA, BCA, Hotel Management, Fashion Design,
Architecture, Arts, Science and Commerce.
 Post graduate courses ranked for two streams- Mass communication and
Social work.
 A list of over 9000 colleges fulfilling the above criteria was prepared and
contacted directly.
OBJECTIVE OF MY STUDY

 1. To get complete knowledge of research method used in ranking

process.
 2. To understand the various research technique and processes in
market research.
 3. Maximize learning and also make contribution in Project of
Quantitative performance of college spread across India.
 4. To learn various phases of qualitative and quantitative research and
execute accordingly.
 5. To learn how research industry works at the different project.