Prepared By: Wajeeh Abbas Muneeb Hussain Raed Iqbal Sheikh Kamran Omer

PEST ANALYSIS
POLITICAL ANALYSIS:
Domestic competition Traffic overview  Global political stability Trade flows Oil price

ECONOMIC ANALYSIS
Maximize productivity Healthy competition  Offered incentives Mergers and Strategic Alliances

SOCIAL ANALYSIS:
 Huge car fashion ( GMC, Trail blazer)  Attitude and Preference.  Quality Impact. Strong partnership

TECNOLOGICAL ANALYSIS:
 Compact Car.  Enhanced features.  E-commerce business in the KSA automotive industry.  Online booking and registration.

MARKET SEGEMENTATION
Specific needs and wants of consumers Segmented Approach  Ford-Ka Saudi Arabia Market analysis Effective, Geographic and Demographic Segmentation.

EFFECTIVE SEGEMENTATION
Measurable Substantial Accessible Differentiable Actionable

GEOGRAPHIC SEGEMENTATION
Measurable Substantial Accessible Differentiable Actionable

DEMOGRAPHIC SEGEMENTATION
Age Gender Income Social class Nationality Life Style

COMPETITION

Competitive automotive industry  Implementing new ideas Creative advantage Consumer desires Effective presence  Little thriller for the Competitors

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