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THREATS
1. More Health-Conscious
Customers
2. Threats From Local
Competitors In Different
Countries
3. The Economic Downturn
4. Playing In A Mature And
Saturated Industry
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Threats
1. Changing consumer habits towards
healthier food choices
2. Away-from home consumption declines in
the US due to tougher consumer
environment
3. Intense competition from McDonald's,
other restaurants and even retailers
4. Increasing labour costs putting pressure
on bottom line margins
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McDonald¶s  McDonald¶s 

Burger King  Burger King