Anjan-1 Sabeer ahmed- 27 Lalitha jagadesan-14

The tractors and Farm Equipment Sector has had an unparalleled growth over past few decades.

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Tractors form an integral part of farm mechanization and have a crucial role to play in increasing agricultural productivity.

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It is a highly versatile piece of machinery having a multitude of uses

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The application of tractor for agricultural activities which swept India during the last twenty years have erased the problem of farmers

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.€ Indian tractor industry is largest in the world. € Other major tractor producing countries are UK . € Production in india and china are very impressive in the past few decades. USA etc. .

9% RAJASTAN. 3% UP. 9% GUJRAT. 16% TN. 4% MP. 8% RAJASTAN PUNJAB AP BIHAR HARYANA GUJRAT KARNATAKA MAHARASHTRA TN ORRISSA OTHERS .percentage of sales UP MP OTHERS. 10% PUNJAB. 9% HARYANA. 5% AP. 6% BIHAR. 7 % KARNATAKA. 7% MAHARASHTRA. 7% ORRISSA.

€ Primary demand: Agricultural growth increase the productivity € Secondary demand Dual use of tractors primarily haulage need for mechanization .

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diversification of cropping patterns -regaining ´agricultural dynamismµ key goal of 11th five year plan -aim to achieve a sustained growh i.€ Government regulations and present trends: .improvements in farm mechanization €´ PRICE FACTORµ AND AVAILABLITY OF CREDITS .e 4 to 5% .

€ € € € € € € € € Increased demand Higher expectation of comfort levels Importance of styling and appearance Better finish (paint finish like cars) Importance of brand identities Fuel economy Awareness about latest technology Likes on new models Longer life (resale value) .

€ € € € € € € Mahindra & Mahindra Ltd (M&M) Tractors and Farm Equipment Ltd (TAFE) Escorts Ltd Punjab Tractors Ltd (PTL) Eicher Ltd Hindustan Machine Tools Ltd (HMT) couple of players in the unorganized sector s .

€ € € New Ford Holland. John Deere Greaves ( but their sale is very less compared to native manufacturers-less than 6000 units) .

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. located in Mumbai and Nagpur in Maharashtra.€ € € € It is the largest producer of tractors in India Market leader for almost 25 years 30% market share The Sector has four manufacturing facilities in India. Rudrapur in Uttaranchal and Jaipur in Rajasthan.

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manufacturer Logistics partner/agent dealer customer .

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€ Acquired Mahindra Gujarat in 1999 it has 60% stake € Now owns 63. ( USA.3 % stake in Punjab Tractors Limited € The international operations of the Farm Equipment Sector are spread across six continents. China and Australia) .

00.€ It has a large customer base of 12. .000 satisfied customers and the deepest distribution reach € The first global tractor manufacturer to win the prestigious Japan Quality Medal.

€ Plans to launch an ultra-low-cost tractor to drive deep into the rural market. € Make the farmers own atleast one tractor(19:1000) the domestic sales € Review € To increase the exports( currently -8673 as per 2007) .

€ Can make delivery in bulk (depends on warehouse space) € By selecting perfect mode of transport. .€ By sending the parts and can assemble the tractor in dealers place. € By delivering tractors from the near manufacturing units.

€ To increase the profit € To attract more customers € To give some extra facilities like free service. or other comforts. .

Inform and update the customers with new technology information.€ € € € Distribution channels must be effective Inspect the vehicle before delivery to avoid faults Provide standard and excellent service in service stations Teach the customer about the effective and efficient usage of the vehicle € € Hear customer problems and solve it immediately. .

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