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Aastra ViPr Overview
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. © 2008 Aastra Telecom Sweden AB
³When you have to be there and you don¶t want to go.´ Aastra Virtual Presence:
. © 2008 Aastra Technologies Ltd.
04 Tonnes CO2 » Paris .Minimize your carbon footprint » Use virtual presence instead of flying there: » Stockholm .Toronto » 12596 km = 1.Berlin » 1756 km = 0.64 Tonnes CO2 » London .Auckland » 36727 km = 4.26 Tonnes CO2 . © 2008 Aastra Technologies Ltd. 3 .
» Desktop or room system » Intuitive end user video device. . » Plug and play endpoint. 4 .This is Aastra ViPr » High-end SIP multimedia device for unified communications. © 2008 Aastra Technologies Ltd.
© 2008 Aastra Technologies Ltd. 5 . SIP-based video communications solution » Interoperable with legacy video conferencing solutions » Desktop and Conference Room » No MCU required The Future of Videoconferencing is similar to IP Telephony¶s past. A single converged network for data. voice & video .Highlights of ViPr ? » ³Virtual Presence´ ± the next generation of Video Conferencing based on H264 » Unmatched ease of use » A first-to-market.
etc) ± Healthcare (remote diagnosis.ViPr ± Background » Inherited from the Marconi aquisition (with 10 patents) » 3rd generation of product (started in 1999) » Developed because existing VC systems weren¶t good enough (especially user interface. multipoint and user collaboration) » Developed with Telephony ´in mind´ » Over 1000 units sold mainly in the US to: ± US Federal Govt (deployed worldwide) ± State and Local Govt (telejustice. © 2008 Aastra Technologies Ltd. 6 . etc) » Direct and Indirect Sales .
None have capabilities equivalent to ViPr . Video. © 2008 Aastra Technologies Ltd.9 Billion annual media conferencing and collaboration market ± Audio. Video. . and Web Conferencing Services $475 Infrastructure Products $551 Videoconferencing Clients Conferencing Services $2 900 $1B equipment market is dominated by Polycom & Tandberg. and Web Conferencing Infrastructure Products ± Enterprise Group and Personal Videoconferencing Clients ± Audio.Market Overview » $3. 7 Source: Wainhouse Research.
ViPr on the market » Market Share ± 3-4 % of total VC market ± 25% of desktop market » Competition ± Tandberg and Polycom dominate the market (80%) » Market segments ViPr has been successful in ± Defense ± Healthcare ± Education ± Remote justice . 8 . © 2008 Aastra Technologies Ltd.
transfer. forwarding and DND #3 ± a presence server and client software offer information on the µstate¶ of others available for calling #4 .Analyst View Wainhouse Research Rich Media Conferencing 2004 Report: WR believes that Marconi has addressed the features of next generation video system in every aspect of their design. the ViPr is what WR believes your next video system should look like #5 .the addition of video terminals to the IP/PBX as a logical extension of VoIP . and features. © 2008 Aastra Technologies Ltd. hold. performance. #1 ± the system looks and sounds like high quality TV #2 ± the terminals have common telephony features including caller ID. 9 .by design.
no MCU Terminal Control Interface metaphor Network Control Video quality Sound quality Sound orientation A/V Synchronization Network Interface Video Participants . ViPr Feature Packaging Videoconferencing Monitor + microphone + camera + speakers + remote control Remote Control TV-like H323 Variable Standard Standard Noticeable delay Ethernet or ISDN 4-16 typical via MCU Aastra ViPr Fully integrated desktop unit or conference room Touch screen Telephone-like SIP Broadcast-quality CD-quality Spatial differentiation No delay Ethernet or ATM Up to 100. 10 . © 2008 Aastra Technologies Ltd.Video Conferencing vs.
Sony ± Fighting to maintain position » Segmentation ± Horizontal application ± New entrants ± Vertical segment ± Old guard » Need for spontaneous video communication increasing .Market Trends . Tandberg. 11 . HP (to leverage their channels) » Old guard ± Polycom. © 2008 Aastra Technologies Ltd.General » Increased quality of audio and video required for more and more critical applications » New entrants with different motives ± Cisco (to sell networks).
visual.ViPr Value Proposition High quality. 12 .´ Improved Employee Collaboration Productivity and Cost Benefits IT Staff Benefits Source: Sage Research 2006 . ³The next best thing to being there. © 2008 Aastra Technologies Ltd. remote communication.
Only .Commercially available .Fully integrated design .Robust collaboration features 1999 .ViPr History / Progression Timeline Series 1 . Federal Govt. 13 .H. © 2008 Aastra Technologies Ltd.S.2001 2002 2003 Today Concept & Demonstrator Series 2 .U.264 Encoder .200+ Terminals deployed Series 3 .
© 2008 Aastra Technologies Ltd.Aastra ViPr product families Room version VMC 5000 VMC 6000 Series Desk version VMC 4000 . 14 .
© 2008 Aastra Technologies Ltd.320 Gateway Video feed (e.ViPr Architecture Basic ViPr configuration ViPr Desktop Terminals ViPr Application Server ViPr Conference Room Systems Optional SIP to H.g. TV) ViPr Media Server PSTN/PBX Gateways ViPr Unicast Audio Mixer SIP Telephony Devices PSTN Existing PBX Existing Voicemail ISDN VTC Network SIP Soft Clients . 15 .323-to-H.323 license Ethernet Network ViPr components IP VTC Network H.
16 .ViPr User Interface . © 2008 Aastra Technologies Ltd.
ViPr User Interface . 17 . © 2008 Aastra Technologies Ltd.
18 .ViPr User Interface . © 2008 Aastra Technologies Ltd.
© 2008 Aastra Technologies Ltd. 19 .ViPr User Interface .
© 2008 Aastra Technologies Ltd. 20 .ViPr User Interface .
© 2008 Aastra Technologies Ltd.ViPr Collaboration docShare » Share documents between ViPr ± Share presentations. 21 . images. graphs. photos whilst participating in a videoconference High-res images are sent periodically ± Results in more efficient bandwidth utilization ± Manual or Automatic capture and send docShare window automatically appears on all endpoints in the conference ± Conference participants can choose to hide docShare window » appShare » Provides real-time collaboration between ViPr terminals ± Uses standard Microsoft NetMeeting capability ± NetMeeting ensures availability on every windowsbased PC appShare can be initiated from the ViPr GUI or from a PC ± Removes the complexity and hassle from manually creating a NetMeeting session ± Only 2 button presses required ± regardless of the number of ViPr conference participants » » . spreadsheets.
0 H. SIP phone Mediatrix 1204. SIP/Analog Gateway Nextone MSW 2. SIP Phone Polycom MGC-100.0.5) Cisco UA1750. SIP/PRI Gateway Avaya S8300.0 Inalp 4500 ISDN gateway Mitel Networks 5055.ViPr Device Interoperability Tested SIP devices » » » » » » » » » Audiocodes Mediant 2000. SIP/Analog Gateway Cisco Presence Server v5. Proxy/B2BUA » » » » » » » » » Pingtel SIPxchange. IP PBX Cisco 79x0 SIP Phone (software v7. MCU Radvision viaIP400 Siemens Optipoint 400.6. SIP/Analog Gateway Xten EYE Beam v1. MCU Radvision NBU. SIP Phone TI TELOGY. IP PBX Pingtel xpressa Model PX-1.323 devices » » » » » » » » » » » » » » » » » Accord MCU Microsoft NetMeeting Polycom VSX-3000 Polycom VSX-7000 Polycom ViaVideo Polycom Viewstation FX Polycom MGC-50 MCU Radvision ViaIP MCU Radvision ViaIP PRI GW Radvision ViaIP BRI GW Radvision ViaIP Serial GW Sony PCS-1 Sony PCS-TL50 Tandberg 5000 Tandberg 1500 Tandberg 880 Tandberg 1000 . Multiport Audio UA Verilink NetEngine IAD. 22 . © 2008 Aastra Technologies Ltd.
264 ± Point to point >150 ms ± Conference calls >250ms Remote Control ± Non-intuitive user interface ± Menu driven Point to point device MCU required for conferencing * Except high-bandwidth HD systems » » » » » » » » » » . Tandberg) » H. © 2008 Aastra Technologies Ltd.264 Video (4CIF) Low Latency H.245 (claim SIP Ready) ± No SIP telephony support ± No presence support Business Grade* ± H. 23 .323 (Polycom.225/H.264 Video (CIF) High Latency H.264 ± Point to point <100ms ± Conference calls <100ms Touch Screen User Interface ± Easy to use ± Telephony features Native IP Multicast No MCU required for conferencing H.ViPr Versus The Competition Aastra ViPr » Native SIP Solution ± Direct SIP telephony ± Leverages presence Broadcast Quality ± H.
. » Industry specific solutions: ± ± ± ± ± » Ease of deployment & ease of use .Future of video conferencing As seen by Aastra » Integration: ± ± ± ± PBX IMS Mobile TV IPTV Healthcare Education Remote Justice Defence ... 24 .. © 2008 Aastra Technologies Ltd...
complicated MCU translates into lower CapEx and OpEx The product¶s flexibility and scalability can address multiple market segments and provide a migration path for other applications .Summary » » » » » » » SIP-based ± Only native SIP-based videoconferencing product. integrates seamlessly with other SIP applications Ease-of-use ± Only intuitive touch screen interface on the market streamlines training and operation Low latency video and audio ± Lowest latency system available Video quality and scalability ± Operates at broadcast video levels and can dynamically adjust to bandwidths as low as 128 Kbps Plug and play portability ± All-in-one appliance and follow-me call routing and presence capabilities Collaboration ± Industry-leading collaboration capabilities Lower cost infrastructure ± No need for costly. © 2008 Aastra Technologies Ltd. 25 .