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Company Profile

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  Analysis
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bjective

To find out the flaws of the


distribution channel in the
area of Belgharia, Kolkata.

To collect the business


information from retailers
Õesearch Methodology
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Date: 15.05.[010 Mame of Retailer
Page no. 1 ¢0 )   2
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Market - Belgharia 03 3    4
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re you satisfied with the service of
MUL?

Satisfaction level

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ny promotional activity done for
the retailers in recent past?

Promotional ctivity

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6s your store regularly visited by
MUL executives?

Store Visit

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re you satisfied with the service
Quality of MUL products?

Service Quality

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Will you respond to any type of
promotional activities from company?

Response to promotional ctivities

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6s your store regularly visited by
MUL sales person?

Sales visit

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—imitations
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