PRESENTED BY VISHNUPRIYA.

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Soft drinks are non-alcoholic water based flavored drinks that are optionally sweetened, acidulated, carbonated and which may contain fruit, fruit juice and /or salts; their flavor may derive from vegetable extracts or other aromatic substances.

INDUSTRY OVERVIEW y The first marketed soft drinks appeared in the 17th y y y y century as a mixture of water and lemon juice sweetened with honey. coffee. Today. Soft drinks means carbonated drinks. The main production of soft drink was started in 1830 s. Nearly 200 nations consume soft drinks with an annual consumption of more than 34 billion gallons. juice etc. . soft drink is more favorite refreshment drink than tea.

The term "pop" first coined. 1898 . . 1886 . Georgia.The term "soda water" first coined. 1861 .HISTORY y 1798 ."Pepsi-Cola" is invented by Caleb Bradham. used to produce glass bottles.Dr.The first patent issued for a glass blowing machine. y 1830 y y y y The main production of soft drink was started. 1899 . John S. Pemberton invented "Coca-Cola" in Atlanta.

. 1959 . 1973 -The PET bottle created. Invented by Charles Leiper Grigg.y 1929 .The Howdy Company debuted its new drink "Bib- y y y y Label Lemon-Lime Sodas" later called "7 up".The first diet cola sold.Plastic bottles are used for soft drinks. 1970 . 1957 -The first aluminum cans used.

Raw materials used in soft drinks y Water y Flavour y Acids y Carbon Dioxide y Colour y Sugar .

and dechlorinating the water y Mixing the ingredients y Carbonating the beverage y Filling and packaging . sterilizing.The Manufacturing Process y Clarifying the water y Filtering.

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GLASS BOTTLE FILLING MACHINE .

TYPES y Glass bottles y Aluminum cans y PET bottles for home consumption y Non-alcoholic soft drink beverage market can be divided two types . . y a) Fruit drinks y b) Soft drinks. y Soft drinks can be further divided two types y a) Carbonated y b) Non-carbonated drinks.

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Top 10 Soft Drinks y Coca-cola Classic (coca-cola) y Pepsi-cola (PepsiCo) y Diet Coke (coca-cola) y Mountain Dew (PepsiCo) y Diet Pepsi (PepsiCo) y Dr Pepper (Cadbury-Schweppes) y Sprite (coca-cola) y Fanta (coca-cola) y Caffeine-Free Diet Coke (coca-cola) y Diet Mountain Dew (PepsiCo) .

5.9 litres  The per capita consumption of soft drinks in India is estimated at 3 bottles per annum which is quite low as compared to many other developing countries. 4. United States : 216 litres Ireland : 126 litres Canada : 119. 3.THE TOP 5 COUNTRIES IN SOFT DRINK CONSUMPTIONS 1.8 litres Norway : 119. .8 litres Belgium : 102. 2.

MAJOR PLAYERS IN INDIA .

Coca-Cola was invented in May 1886 by Dr. John S. Kendall. Pemberton in Atlanta. President and Chief Executive Officer of Pepsi-Cola and Herman W. Georgia.y India is one of the lowest soft drink consuming countries in the world. y The two global majors y PepsiCo -PepsiCo is founded by Donald M. through the merger of the two companies. Chairman and Chief Executive Officer of Frito-Lay. largest manufacturer. y Coca Cola . Lay. distributor and marketer of non-alcoholic beverage concentrates and syrups in the world. . y The Coca-Cola Company is the world's largest beverage company.

COKE VS PEPSI .

Delhi and move to the rest. . y Pepsi started in Chennai and Coke in Mumbai.4PS OF PEPSI AND COKE y PLACE y Introduction in A+ cities such as Chennai. Mumbai. y PRICE y Initial penetration strategy. y Prices move in tandem with oligopolistic nature of business.

colours and logos. difference in perception created y PROMOTIONS y Film stars and cricketers y Sponsoring cricket tournaments y Lifestyle products .y PRODUCT y Product differentiation interms of shape. bottles and cans. y Ultimately.

PRODUCT THAT PREFERED MORE BY GENERAL PUBLIC AGE GROUP .

PARAMETERS GIVEN BY GENERAL PUBLIC .

DO ADVERTISEMENT CAN INCREASE SALES .

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. y Polluted drinking water and toxic waste have plagued the small Indian village of Plachimada since Coca-Cola first opened a plant next to the residents' homes.COCA COLA ISSUE y Coca-Cola has been the target of many campaigns to ban the sale of soft drinks after a study by the Center for Science and Environment found that Coca-Cola and Pepsi products sold in India contained high levels of pesticides.

Health effects y Obesity and weight-related diseases y Dental decay y Soft drinks and bone density .

SWOT ANALYSIS STRENGHTS BASIC CONSUMER NEED LARGE AND GROWING MARKET DIFFERENT FLAVOURS AND PACKAGES LOW COST WEAKNESSES NEGATIVE CLAIM TRADITIONAL PRESERVATION NARROW RANGE OF MATERIALS .

Opportunities Establish facts and use potential PR New Packaging materials Replace alcoholic drinks Further replace tea and coffee Threats Healthy Issues Environmentalism Distribution costs .

In the market. less brand loyalty.T analysis.  After the S.W. Coca-Cola and Pepsi are the biggest companies in this industry.O.CONCLUSION  The soft drink industry has increased 25% annually. health concern and ageing population. . we see that there are limitations for these following segments such as unstable in attitude and lifestyle.

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