PRESENTED BY

‡ MOHAMMAD ROMAAN QAMAR ‡ KUMAIL HASSAN

ACKNOWLEDGEMENT
‡ All the praises and thanks are to ALLAH, the most beneficent, ever merciful and king of day of the judgment. We offer our humblest thanks and special praises to our Holy Prophet MOHAMMAD (PBUH) whose moral and spiritual teaching is a forever source of guidance and knowledge for humanity as a whole enlightened. We feel out first and foremost duty to express our grateful appreciation and thanks to our teacher Mr. AKBAR ABBAS BANGASH. His illustrious advise, keen interest, encouragement and constructive criticism were the real source of inspiration during the completion of the project.

About Nokia
‡ Nokia is a Finland based company, incorporated in 1967. ‡ Nokia started of as a pulp, rubber and cable manufacturing company to a major manufacturer of mobile devices. ‡ It s the leading manufacturer of mobile devices. ‡ Nokia offers a wide range of mobile devices with the experience in music, video, imaging, gaming and a lot more. ‡ It also provides the services for network operators. ‡ Its is currently the 5th most wanted brand in the World.

Mission
IN A WORLD WHERE EVERY ONE CAN BE CONNECTED, WE TAKE VERY HUMAN APPROACH TO TECHNOLOGY. ‡ Everyone has the need to communicate and share. Nokia helps people to fulfill this need and they help people feel close to what matters to them. They focus on providing consumers with very human technology that intuitive, a joy to use, and beautiful. ‡ We are living in the era where connectivity is becoming truly ubiquitous. The communications industry continues to change and the internet is at the center of this transformation. Today, the internet is Nokia s Quest.

MISSION STATEMENT ANALYSIS
The mission statement of NOKIA consist of following components .:  Address customers  Product  Location  Technology  Self concept

ISION
OUR VISION IS A WORLD WHERE EVERYONE CAN BE CONNECTED. OUR VISION IS TO ENSURE THAT 5 BILLION PEOPLE ARE ALWAYS CONNECTED AT EVERY GIVEN POINT AND TO ACHIEVE 100 FOLD MORE NETWOK TRAFFIC.

ORGANISATIONAL CULTURE
Based on the factors that influencing NOKIA to become a successful organization

ORGANISATIONAL CULTURE
‡ The Nokia way-emphasizes the speed and flexibility of decision making ‡ Flat-networked organization with a certain amount of bureaucracy ‡ Equality of opportunities and employee participation ‡ The NOKIA values a customer satisfaction, respect, achievement and renewal.

CUSTOMER SATISFACTION
‡ Dedicated sales and marketing, logistics and source functioning. ‡ Making things that suits best for the customers. ‡ Randomly responding to the change in customer needs

RESPECT FOR INDIVIDUAL
‡ Opportunities for personal growth and responsibility. ‡ Teamwork: a feeling of family. ‡ Freedom for creativity with minimal rules and regulations.

ACHIEVEMENT ATTAINING GOALS
‡ Adopting new strategy in respond to the change in global market. ‡ Be in the right place at right time. ‡ Continuous refocusing on the goals

RENEWAL CONTINUOUS LEARNING

‡ NOKIA s newest advertising compaign, What if . , challenges the future. ‡ Strong focus on R&D.

IN NEW MILLENNIUM
‡ Developing affordable mobiles. ‡ Constant innovation. ‡ That s why NOKIA will never stop finding new ways of connecting people

OVERALL CULTURE
‡ PROVIDE AN OPPORTUNITY TO ITS EMPLOYEES to grow prsonally. ‡ Believe in innovation and creation. ‡ Greater emphasis on informal work culture. ‡ Empowers people and the employees are quite independent. ‡ Open culture the management-attracts, motivates and retains the high quality people.

CORPORATE SOCIAL RESPONSIBILITY
ENVIRONMENT  Recycling  Packaging  Transporting NOKIA HELPING HANDS o Blood donations o Fund raising o Volunteering at hospitals

CSR contd
CORPORATE GIVING Disaster relief drought in euthopia sichuan earthquake in china DISASTER RECOVERY  southeast asian tsunami  Earthquake in pakistan

ORGANISATIONAL STRUCTURE

ORGANISATIONAL STRUCTURE
NOKIA s organizational structure is designed to position them for a world where the mobile device, the Internet and the computer are fusing together.

Mobile Solutions
is responsible for developing and managing our portfolio of smartphones and mobile computers. The team is also busy developing a world-class suite of internet services under the Ovi brand, with a strong focus on maps and navigation, music, messaging and media.

Mobile Phones
is responsible for developing and managing our portfolio of affordable mobile phones, as well as a range of services that people can access with them. Markets manages our supply chains, sales channels, brand and marketing activities, and is responsible for delivering our mobile solutions and mobile phones to the market

Nokia Siemens Networks
jointly owned by Nokia and Siemens, provides wireless and fixed network infrastructure, communications and networks service platforms, as well as professional services to operators and service providers

NAVTEQ
is a leading provider of comprehensive digital map data and related location-based content and services for automotive navigation systems, mobile navigation devices, Internetbased mapping applications, and government and business solutions.

CORE PRODUCTS / SERVICES
‡ Core products include only cellphones (this is one of their strengths)

INDUSTRY ANALYSIS
‡ Number of mobile subscribers in Pakistan has crossed the 175 million mark. ‡ Mobile phone production in Pakistan was expected to grow from 40 million units to 100 million units by 2011.

HANDSET MARKET SHARE 
NOKIA : 39.5%  SONYERICSSON : 20.1%  SAMSUNG : 12%  OTHERS REMAINING

SWOT Analysis
Strengths
‡ Durability ‡ Long battery life ‡ User friendly ‡ Global Expansion ‡ Brand loyalty ‡ Affordable prices

Weaknesses ‡ Low voice quality ‡ Less stylish ‡ Heavy sets ‡ Not user friendly

SWOT Analysis
Opportunity ‡ Perfect customers in Pakistan ‡ Increase of mobile usage Threats ‡ Competitors ‡ Major competitors are Motorola, Samsung and Motorola ‡ China Mobiles

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