Darshan Shekhar Nikita Mehta Swati Shrivastava Tony k Roy Vikrant Saraph

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com y Distribution channel y Partners y Amazon technology y Demand management y 2 .Index Company profile y Business model y Driver of the company y Supply chain of amazon.

It started as an online bookstore.Washington. Inc. (NASDAQ:AMZN) is an Americanbased multinational electronic commerce company. it became the ´Earth·s Biggest Bookstoreµ. Inc.5 million titles.Company Overview Amazon. in 1994 and launched it online In 1995.com. Jeff Bezos founded Amazon. America's largest online retailer.com. 3 3 . With 2. Headquartered ---Seattle.

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Auto and industrial 5 . kids and baby Clothing. Shoes and jewelry Sports and outdoors Tools. Health and beauty Toys. Music and Games Digital Download Kindle Computer And Office Electronics Home and garden Grocery.Products y y y y y y y y y y y y Books Movie.

Business Model Amazon-to-Buyer Sale Approch y Multi level E-Commerce ‡ Customer Tracking y It operates 7 websites that support their business operation globally and offers 20 million items for sale. y 6 .

Models for Web Application There are 2 kind of web models :Conceptual model y Structural model y 7 .

Technology focus 4. Customer focus 3. Product focus 2. Distribution focus 8 .There are four primary drivers for growth: 1.

Supply chain of amazon.com Customer Pull Customer Pull Amazon Retailer Distributor Warehouse Publisher Publisher 9 .

MultiMulti-Tier Inventory Model Inventory Aggregation respond to fluctuation in demand with lower level of safety stock. 10 .

Partners Large Partners y Small Partners y Trusted Partners y 11 .

Partners 12 .

Technology Partners 13 .

The architecture handles millions of back-end operations and third party seller queries. with four CPUs per node. The Central Amazon Data warehouse is made up of 28 Hewelett Packard server. running Oracle 9i database software. 18.7 TB respectively. with a total capacity of 7.8 terabytes.Amazon Technology y It has world·s largest Linux Database. y y 14 .5 TB and 24.

Amazon Germany.Five international stores of Amazon. Amazon Japan. Reasons: y The Mother-Tongue Issue y The Shipping Issue y The Currency Issue y The Local Product Issue y The National Pride Issue y Proper inventory control 15 .com Amazon Canada. Amazon UK. Amazon France.

Amazon Technology Architecture 16 .

Facility cost . whereas it purchases low-demand titles from distributor in response to a customer orders ..Transportation costs .How deals the supply chains with fluctuating demand? Amazon. Reduction in various costs like .Information costs 17 .Inventory cost .com carries high-demand title in inventory.

Thank you !!! 18 .

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