COSMETIC INDUSTRY

PRESENTED BY: NAVYA.M GEETHU GIRISH DWITHI SUDHAKAR LIYA JOY SIMMY. P VINEETH.K.N

BRAND TRAJECTORY STRONG BRAND PRODUCT BRAND REVLON POOR BRAND LAKME HOLLOW BRAND AYUR LOTUS .

LAKME .

part of the Tata Group. ‡ Indian cosmet Lakme was started in 1952. Jawaharlal Nehru. famously because the then Prime Minister. the goddess of wealth. which itself is the French form of Lakshmi. was concerned that Indian women were spending precious foreign exchange on beauty products. it was named after the French operaLakmé. . also renowned for her beauty. and personally requested JRD Tata to manufacture them in India.LAKME . ‡ Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco).

Lakme still occupies a special place in the hearts of Indian women. for Rs 200 Crore (45 million US$). . ‡ Even today. and went on to create Trent and Westside. and went on to become its chairman.‡ Simone Tata joined the company as director. when most multinational beauty products are available in India. In 1998 Tata sold off their stakes in Lakmé Lever to HLL.

Lakmé is all setting trends and dominating the fashion arena. ‡ These ranges have been constantly innovated to bring specialized beauty care ‡ With a unique blend of understanding of women of all ages. it offered a range of cosmetics with nail polishes & lipsticks from the early 80¶s ‡ Lakmé also understands the importance of maintaining and accentuating a women¶s natural beauty ‡ For this it has introduced a range of skincare products from 1987. ‡ Launched in 1952. today.HISTORY OF LAKME ‡ A brand that has over 5 decades talked of beauty is none other than Lakmé. .

Lakme Eyeliner. Lakme Radient Rose Powder. Lakme Strawberry Face Wash 50 gms. Lakme Kajal.PRODUCTS ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Lakme Lipstick. Lakme Nail Polish. Lakme Nail Enamel Remover. Lakme Shampoo. Lakme Strawberry Silk Cream 50 gms. Lakme Deep Pore Cleansing Milk 120 ml. .

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namely Charles Revson. and within six years. . his brother. ‡ "Revlon" is an amalgamation of letters in the last names of the three principals. it was a multi-million dollar business conglomerate with brand recognition and sales in about 175 countries and territories internationally. Joseph Revson and a chemist. ‡ The company was founded in 1932.REVLON ‡ Revlon is a household name all over the world as a result of its successful lines of cosmetics and fragrances. Charles Lachman.

PRODUCTS OF REVLON ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Foundation Powder Blush Concealers Lipstick Lip gloss and Lip liner Eyeliners Eye shadows Brow products ‡ Pedicure grooming tools ‡ Makeup removers ‡ Perfumes ‡ Eau de toilettes ‡ Colognes ‡ Body sprays ‡ Hair Colors .

LOTUS HERBALS .

. ‡ The scientifically developed products of Lotus Herbals reflect powerful effects of nature and provide you with extra care to combat the daily skin problems. ‡ The company does not believe in synthetic or animal tested cosmetics. ‡ At Lotus Herbals.LOTUS HERBALS ‡ Lotus Herbals is the amazing blend of the rich bounty of herbs and ancient practices of India. herbal ingredients are actively used in the products unlike other chemical based skin care cosmetic products.

PRODUCTS ‡ ‡ ‡ ‡ ‡ SKIN CARE SUN CARE BODY CARE HAIR CARE MAKE UP .

. So they select the name as µAyur¶ .AYUR ‡ The word 'Ayurveda' comes from the word 'ayur' meaning 'life' and the word 'veda' meaning 'to know'. Ayurveda means 'the science of life'.

products ‡ ‡ ‡ ‡ Body care Sun care skin care Hair care .

PRODUCT HIERARCHY BEAUTY DOCTOR TREATMENT HOME REMEDIES COSMETICS AYURVEDA HOMEO FRUIT PULP VEGETABLES FACE PACKS COLOUR COSMETICS CREAMS TABLETS CREAMS .

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