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Shivesh Rai 162 Vaibhav Mishra 176 Subrat Patro 166 Avisekh Nag 131 Dipanjan Mitra 134

` .` A General manager of a car producing company was concerned with the complaints received from the car users that the car they produce have some problems with steering wheel and sound at the gear box. He obtained information from the company worker to identify the various factors influencing the problem.

interpreted the result in the light of his hypothesis and reached conclusion. He constructed a checklist and obtained requisite information from a representative sample cars.` He then formulated the problem and generated the guesses(hypothesis). ` ` . He analyzed the data thus collected.

Analyzing data appropriate to the problem. Identifying the related area of knowledge. Reviewing others literature.` Understanding the nature of the problem. Drawing conclusion and making generalization. ` ` ` ` ` . Collecting Data.

Hunting for facts or truth about a subject.test hypothesis. Organised scientific investigation to solve problems . Increases Knowledge. develop or invent new products. Systemetic & methodical.` Process of enquiry & investigation. ` ` ` ` .

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` QUANTITATIVE RESEARH ` QUALITATIVE RESEARCH .

Quantitative Research helps :1> Precise measurement. Collecting of data in the form of numbers which can be measured .` Measured and expressed in terms of quantity. 3>Comparing trends . It produces a numeric kind of answer to a problem . 2> knowing trends or changes overtime. ` ` ` .

It is non-numeric in nature Helps in having insight into problems or cases.` Gathers information about the qualities or characteristics of what is being studied. ` ` ` . Gather an in-depth understanding of human behavior & reasons that governs such behavior.

QUESTIONNARIES / SURVEYS .` Investigates the WHY & HOW of decision making. ` ` .CASE STUDIES. not just WHAT.WHERE.INTERVIEWS .WHEN.FIELD OBSERVATION . Information gathered may be collected by:.CONTENT & NARRATIVE ANALYSIS . Produces a YES-NO answer to a problem.

when and how.` Fact finding investigation with adequate interpretation. ` ` . where. Descriptive research answers the questions who. focuses on particular aspect of problem. More specific than exploratory. what.

or provide information. service or program. problem. ` . phenomenon.` Attempts to describe systematically a situation. Applicable to problem which satisfy certain criteria.

Looks for causes and reasons ` 13 .` Clarifies why & how there is a relationship between two variables.

group discussions. random sampling.` It could be done through using questionnaires. interviews. Examples: Why does stressful living result in heart attacks? Why do some people use a product while others do not? How does technology create unemployment/employment? ` . etc.

It is ill-structured and much less focused on predetermined objectives. To explore an area where little is known. To investigate the possibilities of undertaking a research study. It usually takes the form of a pilot project. .` ` ` ` ` Preliminary study of an unfamiliar problem.

` ` ` Discover or establish the existence of a relationship/association/interdependence Between 2 or more aspects of a situation Examines the covariation of two or more variables 16 .

. a third variable may be involved of which we are not aware.` we can not make statements concerning cause and effect Reasons : we don't know the direction of the cause.

` Examples: Relationship between stressful living and incidence of heart attacks Impact of technology on employment Impact of an advertising campaign on sale of a product Impact of incentives on productivity of workers 18 .

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