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Websites:

Potential
Advantages for
Floral Finds
Kristy McCluskey
Business Writing &
Presentation
December 21, 2009
O  

ë Manager requested that the publicity


committee submit a recommendation
regarding the development of a website
for Floral Finds
Ú  

ë Four weeks
ë Sources:
ë 1. Local businesses & out-
out - of-
of - state flower
shops

ë 2. Surveys of customers and designers &


their reactions to the idea

ë 3. Readings: Customers.com & The


Entrepreneurial Venture
i   
 
  
ë Asked about effects on business:
ë Did employees like it?

ë Did customers like it?

ë Do people utilize the site?

ë Improvements since website±


website ± more
customers, more revenue, etc.?

ë Positive or negative addition to company?


R  
  
ë Asked: ³What are your feelings on
expanding the business to include a
website?´ 
 
   
  
 
 
 

0  


 
  

0  


 
 
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ë Asked: ³Would you be interested in a
Floral Finds website?´

0 


     

 

0 

 

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¦ O  

ë ³Internet marketing success depends


on:
ë 1. Identifying the customer

ë 2. Addressing their specific needs in an


informative & friendly manner

ë 3. Making it easy for them to do business


with you´ (Phin
( Phin))

ë ³Today¶s customers value their time


above all´ (Phin
( Phin))
¦ O  

ë A website should:
ë 1. Give customers the same level of service
available from a salesperson

ë 2. Personalize interactions with customers


to establish loyalty

ë Considerations:
ë 1. The ability to provide assistance to online
customers

ë 2. If the company be at a disadvantage if it


did not establish a website before
competitors took the initiative (Salhman
( Salhman))
 
  
ë Photographs of designers¶
arrangements
ë Sections
ë Customizable customer accounts
ë Frequently asked questions


  
ë Based on:
ë New site; nothing to build off of
ë Need ~100 pages
ë Flash
ë Online forms
ë Photo gallery
ë Calendar
ë Domain name
ë Hosting
ë Site manager
ë Initial cost: $3,500
ë Annual: $1,760
p 
  
ë Îpdates, uploads & technical problems:
ë Site manager

ë Photographs of arrangements
ë Designers

ë Questions:
ë General Inquiries: Manager

ë Design-- specific Inquiries: Designers


Design

ë 24 hour response policy


  
  
ë 1. Floral Finds will increase its revenue
ë 2. Designers will be encouraged to
create unique designs
ë 3. Floral Finds will increase its
customer base


O  
ë Develop website!