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Vodafone introduced its current speech mark logo The O's in the Vodafone logotype are opening and closing quotation marks, suggesting conversation
History Vodafone Vision Vodafone Products portfolio Vodafone Fact Sheet Vodafone key milestone Strategies of CEOs Benefits of International Scope of Business SWOT Analysis Conclusion
Vodafone: To become a global mobile leader in terms of profit, customers and value, making mobile networks the "nervous system" of the networked economy spanning three major developed markets (Europe, US and Japan).
Devices (Handset accessories and Vodafone mobile connect) .Products and Services Voice Mobile telecommunication Services Mobile text centre ( Messaging Service ) Data Service. Roaming Services.. internet Service.
Arun Sarin retirement in july.Vittorio Calao of Italy is the CEO of Vodafone after Mr.Vodafone Fact Sheet Description: Vodafone Group PLC is the world's leading mobile telecommunications group Mr.2008 Revenue:£21.2 billion at 12 November 2009 Employees: Approximately 79. .000 during year ended 31 March 2009 Customer base: Group has Approximately 333 million customers.761 million (half-year ended 30 September 2009) Listings: London and NASDAQ Market capitalisation: Approximately £71.
It is currently operating in 31 countries across 5 continents. And has partner markets in a further 40 countries .
Vodafone launches first Vodafone-only branded 3G consumer handset 2007. 2006. .Vodafone Key Milestone 2005. 2008. 2009. Vodafone announces completion of acquisition of 10% economic interest in Bharti Tele-ventures in India. Vodafone announces completion of the acquisition of Hutch Essar from Hutchison Telecommunications for 11 billion USD. Completion of merger between Vodafone Australia Limited and Hutchinson 3G Australia Pty Limited. Completion of the acquisition of a 70 percent stake in Ghana Telecom.
Bursting of TMT (technology .International Strategy of Chris Gent No deployment of any standard template in integrating its international acquisitions. Gain market share by differentiation through value-adding content. media. Challenges faced by Chris Gent Overpaid for license of 3G wireless communication. telecommunications) stock market boom. . network quality and customer care. Economies of Scale by entering new markets and spreading fixed costs.
Loosing market share In US and Japan. India.Arun sarin One Vodafone Project Redrawing organization chart Establishing two management committees Challenges faced by Arun sarin CDMA and GSM wireless Technology. Disinvestment in other parts of EU and Africa . .
Vittorio Colao Customer value enhancement and cost reduction Vodafone slowed expansion in emerging markets Strengthen capital discipline .
Benefits of International Scope Gain Market Share Economies of Scale Product Differentiation Acquire Technology Utilization of surplus funds .
SWOT Analysis Strengths Experience and knowledge in the mobile phone business. Strong ability to manage change and acquisition. Weaknesses Vodafone slow in responding to the trend towards bundling .
Threats Increasing Competition Difficult to raise funds because of recession .SWOT Analysis Opportunities Vodafone launched its own software application store-The Joint Innovation Lab in may 2009.
Political ADC Regulation UASL USO 74% FDI Investment Lack of Transparency in Spectrum & License Allocation 3G Policy & MNP still Pending .PEST Analysis .
9 % from 20022008 ± Rising Tele-density Target of 45% by 2010 ± Growing per capita income/disposable Income (Rs 12000 in 2002 to ± Rs 33000 in 2008) ± Falling Handset Prices ± Moderate inflation levels which were prevalent during the past 7 ± years around 5-6% .PEST Analysis Economic ± GDP growth rate .Averaged around 7.
PEST Analysis Social Demand for VAS & Broadband services among Youth 28 % Urban Population Rapid Urbanization Rising Income level Classification of Indian Population .
PEST Analysis Technological ± CDMA Already there are big players in this segment Reliance . Tata ± 3G Value added services potential still to be tapped fully ± 2G/3G GSM Currently commands 70% of mobile subscribers in India CDMA Technology WIMAX 2G/3G .
Five Force Analysis Model SUBSTITUTE ( LOW ) BUYER POWER ( High ) INDUSTRY RIVALRY ( High ) POTENTIAL ENTRANT ( low ) SUPPLIER ( LOW ) .
Five Force Analysis Industry Rivalry High .
Five Force Analysis Model Buyer Power High Lack of differentiation among Service Providers Cut throat Competition Low Switching Costs Number Portability will have negative impact Businesses & Consumers .
Gtalk. Yahoo Messenger e-Mail & Social Networking Websites BROADBAND SERVICES .Low Landline CDMA Video Conferencing VOIP .Skype.Five Forces Analysis Model Substitute .
Deal ± Price link to capacity ± SLA for usage and network quality Information Technology ± Pricing and payment as % revenue ± SLA for quality and deployment Passive Infrastructure ± Increase stress on sharing passive infrastructure ± Reduce Capex spending Call Centre Out sourcing ± Common platform across the group ± Scalable business model to meet the business requirement .Five Force Analysis Supplier ± Low Network Outsourcing and Maint.
High Rapidly changing technology .Five Force Analysis New Entrant Low Huge License Fees to be paid upfront & High gestation period Entry of MVNOs & WiMAX operators Spectrum Availability & Regulatory Issues Infrastructure Setup Cost .
Actively manage portfolio to maximise returns. Strategic tie-ups & Alliances. . Innovate and deliver on customers total communications needs. Drive operational performance through value enhancement & cost reducion.Current Strategy Increase exposure in emerging markets.
Most Respected Telecom Company. .Best Mobile Service .Docomo per second billing. Responsiveness towards newer market challenges .Positive Outcomes Earned credentials .Most Creative and Most Effective Advertiser of the Year. .
Gaps in current strategy Tapping potential of semi urban markets. . Tackling threat of churn of profitable customers shifting to new entrants with Mobile number Portability.
Future Growth Drivers Rural telephony Infrastructure sharing Managed services Enterprise telecom .
Launch location based services (LBS) . Cross selling etc Diversifying in Broadband services.Recommendations for Future Tapping rural markets Preparing for the introduction of 3G in India. DTH . Increase GPRS subscriber base Marketing. Voice over internet protocol (VOIP) Provide services to allot IMEI number to unregistered mobile phones. Concentrate more on Value Added Services.
Conclusion Advice Vodafone on its International strategy How can Vodafone derive increased value from International portfolio of Business? Vodafone should make a deal with Google nexus to compete with rivals in market. . Vodafone should provide laptops on contract with minimal charges with data card in developing countries.
Are there any business where Vodafone can divest Vodafone should enter the entertainment market. . Invest in joint venture with local service provider internationally.