Export Of Packaged Water to UAE

Presented by: Amit Ahirekar (09-701) Vashisht Bansal (09-702) Ankit Cholera Sandeep Kaul Sagar Mankar (09-712) (09-7 (09-7

Agenda
y Scope y Global Sales y Reasons for investing in UAE y 4P s y Policies y Supply chain Management y Competitors y SWOT y Future Plan

Scope y Fastest-growing market segment y Global rate of consumption has nearly quadrupled between 1990 and 2005 y Water is root cause for most diseases y Availability issues .

938 69.421 Consumption (million liters) 115.652 79.Global sales Year 2006 2007 2008 2009 2010 (expected) 2011 (forecasted) Market value (million $) 60.542 174.740 139.393 124.877 86.286  Market value is forecast to increase by 41.967 148.938 65.8% since 2006  Consumption is forecast to increase by 51% since 2006 .203 161.770 74.

Target country .

GDP comparison between India & UAE .

Reasons for investing in UAE y Highest per capita consumption (265 liters per year) y Climatic conditions y Growth of population y Growth in hotel & tourism industry y Supply of water comes from two sources: y Wells (ground water) y Desalinated water .

Products y Aqua Mineral water y y Contains essential minerals for healthy living Multiple stages of purification y Aqua Oxyblue (oxygen water) y Aqua Mountain water y y Sweet taste Available in 500 ml & 1 litre bottles .

Packaging Non returnable packs 250 ml (cups) 250 ml 500 ml 1L 2L Returnable packs 5L 10 L 20 L .

5 0.75 1.5 2.5 6 10 17 .5 0.Pricing Packaging 250 ml (cups) 250 ml 500 ml 1L 2L 5L 10 L 20 L Price (INR) 6 6 9 18 30 72 120 204 Price (Dirhams) 0.

5 Dinar) .25 Rs 0.25 Rs 1.00 Rs 3.50 Rs 18 ( 1.25 Rs 2.Cost for producing 1 liter bottled drinking water Cap cost Bottle cost Treatment cost Label cost Carton cost Transportation cost Others MRP Rs 0.00 Rs 1.00 Rs 0.

y Tie up with Taxi Drivers. y Access to Places of entertainment. Marriages y Digital Media. Cultural.Promotion y Tie ups with Hotels & Restaurants. y Paintings on Vans. . y Events : Local Sports.

Policy y Freighted Agreement .

scm Manufacturing unit (Pune) Sea Voyage Carrier Pvt ltd Port Rashid C&F Retailer .

Competitors y Masafi y Oasis y Gulf y Alain y Other local competitors .

Strengths y Fastest growing market segment y Price effective y Availability of resources .

Weakness y Stiff competition y Transportation cost y Brand value y Low durability of product .

Opportunities y Limited resources in UAE y Entry into Gulf countries y Available market for diversification y Launch of premium packs .

Threats y Acceptance from localites y Small scale producers & vendors .

Future strategy y Vending machines y Fruit flavours .