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CREATIVITY & INNOVATION IN MANAGEMENT

³CREATIVITY BEGETS CREATIVITY´  Formulating problem  Analyzing  Finding solution It is a circular process .

HOW TO BE CREATIVE? ‡ ‡ ‡ ‡ ‡ ‡ Change ideas Productivity & quality enhancement Don¶t stop at the adequate Need of practicing Eliminate unnecessary cost Improve customer value .

WHY CREATIVITY???? ..In management ‡ ‡ ‡ ‡ ‡ To bring innovation Competitive advantage Greater market share Acquire new skills Sustainable growth >>>>>«. .

‡ Integrate short term goals with long term ‡ Managing change ‡ Not merely incremental change but a radical change .

ESSENCE OF CREATIVITY ‡ Creativity-making of the new and rearranging the old in a new format ‡ ³ we need men who can dream of things that never were´ >>>>>>«. .

CHARACTERISTICS ‡ ‡ ‡ ‡ ‡ Problem sensitivity Idea fluency Originality Flexibility Drive .

PERSONALITY TRAITS ‡ Independence of judgement ‡ Different from their peers ‡ Authority as conventional rather than absolute ‡ Willingness to act on their inner voice ‡ Good sense of humour .

.BARRIERS  External factors  Organizational protocols at work  Perception about things  Set routines >>>>>«..

 Internal factors  Psychological attributes ‡ ‡ Efficiency of subconscious mind Absence of relaxed mind  ‡ ‡ ‡ Mental attributes Rigidity Confidence level Judgmentality .

INTRINSIC FACTORS ‡ Fear of failure ³ Be afraid of failure but not to failµ ‡ Cultural blocks ‡ Allergy to ambiguity uncomfortable with vague situation ‡ Touchiness vulnerable to fear .

‡ Resource Myopia short-sightedness ‡ Rigidity ‡ Emotional Block Hard to separate head from heart ‡ Perceptual Block Habits hamper creative problem solving ‡ Changing Motivation .

TYPES OF CREATIVITY ‡ Individual creativity ‡ Group creativity .

.INDIVIDUAL CREATIVITY TECHNIQUES ‡ Forced relationships ‡ Checklist: Discard the bad ones & collect new ideas ‡ Attribute listing: Attributes are assigned to a desired design.

‡ Working Backwards: The ideal situation is thought. ‡ Black Box: List all inputs and made a separate list of output. Day dreaming promotes relaxation and enables one to think better. ‡ Directed Dreaming: Use dreams to generate creative approaches or situations to problems. .

experience.GROUP CREATIVITY ‡ If a problem is unstructured .age. . ‡ Brings together knowledge & skillsmembers.education & designated role. ‡ Learn from one another. ‡ Area of work. ‡ Eliminating errors & avoiding mistakes.

Rules:     No criticism is allowed All ideas are welcomed Emphasis is on quantity of ideas Combination and improvements of other ideas are sought .TECHNIQUES  Brainstorming originated in India about 400 years ago-proven by research & by experience.

g: automobile  Personal Analogy  Direct Analogy  Symbolic Analogy  Bionics  Morphology  Delphi  Nominal Group Techniques . Synectics e.

INNOVATION Idea generation + concept development + Implementation + Exploitation .

processes.recognition and accomplishment of new thoughts.³Innovation needs to be institutionalized´ ‡ Innovation is the creation.products or services ‡ To generate strategic innovation ‡ Is system driven rather than people driven ‡ It should be embedded in all aspects of the organization .

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