BUSINESS PLAN

PRESENTED BY: Sachin. R

laptops etc items. mobiles. . Complementary gift on purchase of above 5000 Rs. computers. Maintenance of cleanliness. Separate department for each items. Time to time delivery of items. Special offers during special days.WYETH y y y y y y y y This retail outlet consists of all retail house hold electronic. Customer satisfaction. Quality service.

y Retailing include subordinated services. y Retail establishment is often called shops or stores. y Retailer buys goods or products in large quantities from manufacturers or wholesalers and sell them to endcustomers. y .Retail unit Retailing consists of the sale of goods or merchandises from a fixed location like departmental stores.

4. Several ways where customers can receive goods from retailers: Counter service. 3. Retail comes from French word retailler.Continued« y y y y y 1. Door-to-door. Self service. Purchaser may be individual. 2. Retailers are at the end of supply chain. The pricing technique used by most retailer is cost-plus pricing. . Delivery. which refers to µcutting-offµ.

3. Customer purchases in bulk quantity. Price is higher 4. Retailer buys goods or products in large quantities from manufacturers or wholesalers and sell them to endcustomers. Wholesale runs through credit basis 5. Customer purchases in small quantity 3. WHOLESALE 1. Middle chain of supply 2.Difference between retail and wholesale RETAIL 1. End chain of supply 2.Credit is less entertained 5. wholesalers buys goods or products in large quantities from manufacturers and sell them to retailers . Price is lower 4.

PLACE Gokul road is the good place to start a retail business. y Well built Infrastructure. y It is regarded as industrial area. y Standard of living is high. y . y Rapid development in that place. y Migrating population.

Growth rate is 8. Helpful to logistic sector. Easy for buyers where they can evaluate their products from all brands in a single shop. Employment will increase and manpower will develop. .5%. Retail sector contributes 10% of India's GDP.SCOPE y y y y y y Higher growth.

.MARKETTING STRATERGIES y y y y y ADVERTISEMENT IN MEDIA. ADVERTISEMENT ON BUSSES AND NEWS PAPERS. GIVING SPONSERSHIP. HOARDINGS. PAMPHLETS.

The price initially will be kept at a nominal level keeping the customers PRICE in mind. Price will have a great impact with the objective of the firm.PRICING Pricing plays a very important role in functioning of any business.There are many others factors that will influence the price some of them are the present market condition and the marginal profits of the firm. pricing. y . as the customer·s increase the demand for the PRODUCT the price will also be taken into consideration and increased. The price of the products will depend upon the types of the products. The STORE has aims of getting heavy budget advertisements so it will also affect the price of the product. thus has to be given special attention before it is set.That price will also depend on the kind of expenses the company has over the advertisement and marketing and also the royalty charged by the parent company.The prices will vary from BRAND of the various COMPANIES and also the price the other sole vendors are charging.

SOCIAL RESPONSIBILITIES y 1. 3. We will be sharing a part of profit margin in the name of charity in following ways after attaining BEP: Poor children education (Jabhi Padega INDIA Tabhi Toh Badega INDIA) Free Medical Treatment for poor. Natural disasters. 4. Providing food for poor . . 2.

y House wives. y Youths. y Special target towards husband and wife where both of them will be working. y We .TARGET are going to target our business to higher and middle level families.

. Opportunities y y The retail outlet has the opportunity to capture the wide untapped market of HUBLI Has the opportunity to expand its business into various nearby towns Threats y Other business persons may come up with a same project.SWOT ANALYSIS Strengths Customer satisfaction and time to time delivery of products. y Competitive pricing technique y Weaknesses y As the retail outlet is a new one people may be reluctant to change to it in the initial stage.

PRODUCTS Mobiles y Television y Washing machines y Refrigerators y Play stations y Computers and Laptops y Home theaters y Ipods y .

CLEANERS 4.Allocation of Human Resources POSITIONS y 1.ACCOUNTANTS 5.WATCHMEN TOTAL EMPLOYEES NO OF EMPLOYEES 3 8 4 1 2 18 .MANAGER 2.SUPERVISOR 3.

000 95.000*8=40.000 2.000 .MANAGER 2.ACCOUNTANTS 5.000 2.000*4=8.ALLOCATION OF SALARY POSITIONS NO OF EMPLOYEES 3 8 4 1 2 18 SALARY\MONTH 1.WATCHMEN TOTAL EMPLOYEES 12.000*1=6.CLEANERS 4.SUPERVISOR 3.500*2=5.000*3=36.000 6.000 5.

000 E) TOTAL NON RECURRING EXPENDITURE (A+B+C+D) F) STAFF AND LABOUR: 1)INDIRECT LABOUR WAGES/ P.000 4)COST OF OFFICE EQUIPMENTS 5.00.000 .50.000 2)DIRECT LABOUR WAGES/PM 1.00.000 5)CASH IN HAND 2.000 1) PACKAGING AND FORWARDING 50.30.000 53.000 3)COST OF TOOLS 50.000 2)ELECTRIFICATION AND INSTALLATION 1.50.00.000 10.000 TOTAL SALARIES (1+2) G)OTHER ITEMS OF EXPENDITURE 1)POWER CHARGES 60.00.PARTICULARS A) LAND AND BUILDING(8000sqft) B) MACHINERY AND EQIUPMENT C) TESTING EQUIPMENT D) OTHER FIXED INVESTMENTS: AMOUNT 40.00.00.000 2)ADVERTISING AND TRAVELLING 1.00.80.000 1.000 1.00.00.M 50.000 CHARGES FURNITURES 2.

000 2)DEPRECIATION ON MACHINERY AND EQUIPMENT 1.000 2)WORKING CAPITAL K) TOTAL COST OF PRODUCTION: 1) TOATL RECURRING EXP 11.000 20.000.00.00.60.000 TOTAL: 64.00.H) TOTAL RECURRING EXPENDITURE: (F+G) I) WORKING CAPITAL J) TOTAL INVESTMENT REQUIRED: 11.00.000 6)WELFARE FOR STAFF 50.10.000 1) NON-RECURRING EXP 44.000 3) DEPRECIATION ON BUILDING 2.000 20.60.00.000 7) OFFICE STATIONERY AND POSTAGE 50.000 TOTAL: 16.30. .30.000 4) MAINTENANCE CHARGES 50.00.000 5) INTEREST ON TOTAL INVESTMENT 8.000 TOTAL INVESTMENT 1.00.

11.700 = 2.09.700 y Variable expenses 34.000 -----------------y Contribution 9.09.25.SALES FORECASTS AND BEP ANALYSIS Sales for 1st year is 43.02.11 We except the BEP to be achieved at the beginning of the 3rd year .000/ 9.700 y y BEP = Fixed cost / Contribution 19.

Thank you Open for queries .

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