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Roshni Ranadive Swati Umrania Parag Vithlani Vaibhavi Chavan Swapnil Patel Rushikesh Dhotre
or site that focuses on building and reflecting of social networks or social relations among people. A social network service uses software to build online social networks for communities of people who share interests and activities or who are interested in exploring the interests and activities of others.What is Social Networking? A social network service is an online service. platform. Revolutionizes the medium of communication .
A social network service essentially consists of a representation of each user (often a profile). Most social network services are web based and provide means for users to interact over the internet. such as e-mail and instant messaging . his/her social links. and a variety of additional services.
This is how it looks!! .
US $ 800 Million Employees.FACEBOOK According to Facebook.1700 + . with over 500 million users.´ Facebook is the world¶s largest social network.com: ³Facebook is an online directory that connects people through social networks. Founders: Mark Zuckerberg Eduardo Saverin Dustin Moskovitz Chris Hughes Revenue.
0407 17.2005 20.768.680 .331.615.64010 16.8403 28.821.770.425.414.823.5604 23.9009 17.Top 10 user Countries UnitedStates Indonesia UnitedKingdom Turkey France Philippines Mexico Italy Canada India 145.2606 18.6002 31.509.307.8208 17.
Products Offered Facebook Chat Facebook Connect Facebook Mobile Facebook Newsfeed Facebook Platform Facebook Zero .
Key Components Of Facebook Personal Profile: ± ± ± ± Personal Information Photo Groups Wall Facebook Messages ± Internal e-mail-type component of Facebook Messages can be sent from any Facebook user to another. regardless of school or friend status ± ³Poke´ Feature This feature sends a message via Facebook to another user stating that he or she has been ³poked´ by that person. then the option to ³poke´ back is provided There is no specific purpose to the ³poke´ .
Mark Zuckerberg .
Yahoo attempted to acquire the company for $1 billion dollars . Initially as an exclusive network for Harvard students. In the summer of 2006. half of the schools in the Boston area began demanding a Facebook network. It was a huge hit: in 2 weeks. The original idea for the term Facebook came from Zuckerberg¶s high school (Phillips Exeter Academy) .History Facebook was founded by Mark Zuckerberg in February 2004.
Microsoft invested $240 million into Facebook for 1. former classmates of Mark Zuckerberg at Harvard. . allege that Zuckerberg stole their original source code for Facebook .6 percent of the company in October 2007. The founders of ConnectU.
Revenue Model Display Advertisement Sponsorship Virtual Gifts .
The tabs make it more user friendly and easier to access and browse. One of the fastest evolving and adopted website. and contains around 900 million objects that the users interact with. The latest clean layout makes it more user-friendly and the user can easily and quickly see the profile of friends with a single click. Translated in more than 70 languages. It has a renowned name as a social networking website. Ranked as 2nd in Top 500 sites (2010). .Strengths One of the top and leading social networking sites. It has more than 500 active users on its site. The integrated Wall and minifeed feature is also a major reason for the likeability by its users. Creates a virtual social network for the user that involves him at a personal level.
the events also has a major impacts. which provides high time for the user. The main element that Facebook features and commends is that it realizes the real relations. and poetries or notices can be easily notified.. Privacy options also includes the restriction and total control over one¶s own profile page. it gives a secure feeling regarding the user. Notes feature has been regarded as a nice feature that doesn¶t clutter like the other social networking sites. Sharing is very easy regarding the website. as to who can access what content. Features that make blogging easier and fun and the user never get to leave Facebook. friends can easily share and comments on photos. and takes life to the next level of virtual reality.Contd. friends can tag in order to make them realize about the note and comment. that also makes up for the fun element. .
Innovation is yet another element that Facebook gets involved in. Customers loyalty level is very high. and it is known as the fastest growing social-networking site. Management team is very strong with high adaptability regarding the technology. due to the excellent alignment of Facebook that is almost according to the preference of its users. The growth of Facebook has had tremendous impact on the internet industry. Leader in the industry regarding the market share. .
The unique features make it a stand-alone product in the market with less competition. The financial position is very strong. It has the notion of creating different communities in the internet world and acts as a hub. it also derives individualistic approach in the social networking. The users are quite addictive to Facebook due to the factor of being less clutter and people seek social integrity and integration and Facebook offers features that regard almost all the elements .
It offers a platform for different people and share ideas. the usage ability of a novice user is highly credible and anyone can easily start using and knowing facebook on day one. and it also features games where friends compete with each other and that make it more. applications. Features chat. Applications also regarded as a means of entertainment in Facebook. Regardless of the complexities in its mechanism of operations. . in which groups are formed and the users in the group can also get involved in a private chat with exclusively with its members. Wall posts by friends also make up as a semi instant messaging feature and it also provides a feeling of realistically being attached to the other user. and get conversations.
Many companies regard Facebook as a major touchpoint for their business such as the online gaming business and reached at a whole new level due to Facebook features. and the tremendous growth has given into its profitability and its adaptability . Marketing is also a major revenue generator regarding Facebook. Has partnered a lot of application developers and 3rd party applications. as the overall communication and marketing of Facebook regarding other businesses is high and attention is high as well without making the user suffer which happens in most of the sites due to the high level ofadvertising and clutter. Facebook has created such a space for itself in the internet industrythat the competition is looking up on it.
Weakness Due to the innovative steps changing in the look of Facebook. The user gets an alien feeling as proper feedback is not being provided to him/her regarding his/her problem. Initially. Many applications made by the user are hard to find due to the boxes option which hides most of the things to create less clusters . specially when people easily deleted things and post on their profile. Customization is quite hard. Facebook had to face a lot of problems. mostly there are FAQs and options to choose from. there are many liabilities regarding its use such as the bugs and problems that the users face in operating the website. and is almost annoying for most of the users as they want to look unique regarding their profile but are forced to use a uniform profile.
The consistency of the applications and games and the experience held by the users hold importance but due to the high level of required space volume required to make the millions of people happy at the same time. A lot of time is wasted when the user keeps on searching for the right application on Facebook and finds it after a lot of time wastage.THREATS The flash animation banners are quite distracting. Adding application on Facebook is quite a feat. and need to be positioned in such a ways that it does not get in the way of the user. and spamming friends to add the same application as well. . Facebook has to be careful as to how to manage such operations.
business partners. Facebook pages are easier to find and join. the users specially can relate and share important information to their friends. they can easily create business partners. Facebook has a wide use of collecting user data through polls and survey regarding different services for different businesses and collect valuable data that can be useful for different businesses before investing in any area. and the future possibilities of these pages are vast as the many organization has made a Page that acts as a introductory phase for the organization. . and the advertising impact will be an opportunistic approach in reaching the target customers globally.Opportunities There are still lots of opportunities for Facebook.
Expansion in the international market and the flexibility of initiating the cultural aspect of the other countries will surely be a positive and more welcome approach. They should invest in technology and provide feedback information regarding its users as there are also businesses operating in the Facebook community.Regarding the popularity and the influence that Facebook holds on its customers. Facebook has room for innovation. . it has the opportunity to drive the people¶s lives in a whole new direction. and can regard more services that touch the social networking.
or it can partner with companies like Amazon. and it is valuable for Facebook in the future. but the exchange and distribution channel should be invested upon. as they can stay connected with their friends without being disconnected with their work or routine .Facebook offers an opportunity to make money regarding services that would touch up the customers and their small amount of transactions to their partners or friends. The mobile engagement for Facebook has brought about a lot of significant changes in the lives of the users. eBay or Apple. Can also be used a p2p portal where people can engage in any buy and sell approach.
The major social-networking sites as well as the top popular sites on the web are actively taking measures to get a hold of Facebook.Threats Facebook privacy settings are time and again disrupted that made it leak millions of private photos of people over the internet. the more friends the user has. The configuration of different options in Facebook is quite time consuming. Spamming has become an issue due to the mini feed and wall merging. it is advisable that facebook should tight the security measures and devise such techniques that will not understate the privacy of the user. and the user will disregard in it and will engage only a selective or will not engage at all due to over-information. and most of the users who do not have sufficient knowledge will have their privacy being exploited. . the more spammed will be the Feed.
The younger generation is quite vital for the exploitation of the full potential of Facebook. The applications and programs mature quickly and the users get bored quite easily after some attempts at using the applications. Most of the applications have a one-time usage and hence boring. The digital trend that needs to be followed. losing their interest will mean a crack-down. and Facebook seeking its identity through communities and individuals of many cultures and specially the teenagers will take a high step at what will be able enough for it to get in the world of the internet. They must foresee the attractive sections regarding the users and get more engaging in customer feedback .
Research Conducted« Research was conducted by Diversity College. Eastern Ilinois with sample size 1000 students ± 81% said they use Facebook at least once a day ± 77% had been contacted by someone they did not know through Facebook ± 44% felt that Facebook has a negative impact on their academic work ± The most common advice these students provided for students new to Facebook was: To be cautious about what information is posted on your profile .
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