Natural and fresh

Business Partners

Head of Operation Head of Admin & HR Head of SCM Head of F&A Head of Sales &
Md. Rasel (085) Kazi Shoieb-Bin- Mahbuba Sultana (105) Sabikun Nahar (007) Marketing
Shams (095) Tabassum Amina (017)
Business Concepts
Business Concepts

BhaiBro’s
 Company Organization Chart
Managing Director

Head of Operation

Head of
Head of F&A Head of HR & Admin Head of Sales & Marketing Head of SCM Production

Manager, Manager, Manager, Manager, Manager, Manager, Manager, Production

Finance Accounts HR Admin Sales Marketing SCM Manager

Sr. Executive, Sr. Executive, Sr. Executive, Sr. Executive, Sr. Executive, Sr. Executive, Sr. Executive, Sr. Executive, Sr. Executive,
Finance Accounts HR Admin Sales Marketing Local Commercial Production
 Investment Policy - Funding
Fund Collection
Fund Collection Account Amount Percentage Fund Collection
Md, Rasel 6 Lakhs 10%
Md. RaselKazi Shoieb Bin
Kazi Shoieb-Bin-Shams 6 Lakhs 10% Shams

Mahamuda Sultana 6 Lakhs 10% Debt (Bank Mahmuda

loan) Sultana

Sakibun Nahar 6 Lakhs 10%

Sakibun Nahar
Tabassum Amina 6 Lakhs 10%
Tabassum
Amina
Debt (Bank Loan) 30 Lakhs 50%
Total 60 Lakhs 100%
 Investment Policy – Startup Costing
Start up Costing Over-head Start up Costing

Fund in stock
Description Amount Percentage 17% Net Fixed Expenses
30%
Net Fixed Cost for setup operation 18 Lakhs 30%
Net Variable Cost for setup operation 32 Lakhs 53%
Fund in stock (Emergency Capital) 10 Lakhs 17%
Total 60 Lakhs 100%
Net Variable Cost
53%
 Advertising & Managing Policy
Marketing plan

Marketing Procedures:
 Product Launching
 Commercial Advertisement BhaiBro’

 Product Branding s

 Road-Show
 Digital Marketing
 Online Advertisement
 Commercial advertisement on TV
 Facebook Marketing Sugarcane Coconut
Juice Water
BhaiBro’
s BhaiBro’s BhaiBro’
s
Coconut Water
Price: 65tk
Sugar Cane
Price 50tk

Beverage
 Advertising & Managing Policy
Sales plan

 Appointing regional sales executives

 Restaurant and Food court
 Retail shops
 Super shop chain
 Company outlets
 Shop on wheel
 Profit Maximization
Pricing of the products

BhaiBro
’s

Description

Amount (Coconut) Amount (Sugarcane)

Production Cost 40 29
Packaging Cost 6.5 6.5
Total Cost 46.5 35.5
Mark up 40% 40%
Appx. Selling price 65 50
 Profit Maximization
Annual Growth and Break-even Point achievement

Company Financial Projection (Annually) Gradual Cost reduction sections

8000000
 R&D cost Overhead
7000000  Sales cost Overhead
6000000
5000000
4000000
3000000
2000000
1000000 Break-even point achievement timeline (Annually)
0 Conventionally Break even point achievement
1 2 3 4 5 6
Expected Break even point achievement wit profit maximization
Fiscal Year Total cost Expected sales target Revenue 7,000,000.00
6,000,000.00
5,000,000.00
4,000,000.00
Profit Maximization sections 3,000,000.00
 Order based Production saves storage cost 2,000,000.00

 Company’s own transport facility 1,000,000.00

-
 Long term agreement with vendors for price hike (1,000,000.00)
0 1 2 3 4 5 6 7 8

reduction