Professional Documents
Culture Documents
0 Advertising
Advertiser benefits:
Harness publishers’ topical content to
complement brand message
Aditorials outperform pure banner buys
Consumer Education Ad Units
Advertiser benefits:
Educate consumers regarding product
pricing, packaging, and features
Perfect for tech/telco, pharma, auto and
other high-value, feature-rich product
segments
Product Release Ad Units
Advertiser benefits:
Deliver robust packages of engaging content
in a streamlined ad unit
Build loyal followers by exposing consumers
to contextually relevant product information
Easily execute and maintain updated
information through use of feed-based
content
Brand Dialogue Ad Units
Advertiser benefits:
Deliver robust packages of engaging
content in a streamlined ad unit
Build loyal followers by exposing members
to contextually relevant messages
Easily execute and maintain updated
information through use of RSS feeds
Lead Gen Ad Unit
Advertiser benefits:
Capture leads directly in the ad unit
Increase conversions by removing the
friction and drop off associated with click-
throughs
Drive lead data directly into the CRM
system
Display + Social + Mobile
Advertiser benefits:
Flight ad units that can reach consumers
across the web, mobile web, and social
networks
Deliver an integrated campaign via a single
ad package
Micro Site Traffic Driver
Advertiser benefits:
Buy media that increases the value of micro
site projects
Boost traffic to realize the full benefit of
micro site activity
Configuration Options
1. Branding
1. Header/footer/background image
or Flash file
2. Content Sources
1. Video, Twitter, Facebook Feeds,
Blog Feeds, Product Feeds, Flickr,
Flash, XML/RSS
3. Engagement Choices
1. Polls, Lead Gen Forms, Quizzes,
Countdowns, Slideshows
4. Sharing Options
1. Facebook, Twitter, LinkedIn,
Mobile
5. Size Options
1. IAB standard sizes or custom
Sample Engagement Summary Report
Content Ad Impressions Clicks Thrus Actions Hover 1 Hover 2 Tab Click Play Scroll CTR % ER %
Content Ad Name 1 1,200,507 5,846 154,667 125,213 13,254 4,563 8,215 3,422 0.487 10.43
-
Content Ad Name 2 952,654 6,145 159,414 139,278 15,136 2,857 2,143 0.645 14.62
Content Ad Name 3 1,050,211 5,377 164,341 139,363 11,234 5,321 4,432 3,991 0.512 13.27
Content Ad Name 4 750,106 5,491 147,086 122,567 14,708 4,892 1,250 3,669 0.732 16.34
-
Content Ad Name 5 98,000 458 10,548 9,124 1,095 188 141 0.467 9.31
-
Content Ad Name 6 675,125 5,509 131,085 116,324 12,005 1,575 1,181 0.816 17.23
Totals 4,726,603 28,826 767,141 651,869 67,432 19,396 13,897 14,547 0.610 13.79
ClickTurn Ad Features
• Blogs/RSS • Share: Mobile
• Video • Any IAB size
• Tweets • Any non-standard size
• Flash in tab • Flash in body
• Forms • Click-to-Call
• Polls • Product feeds
• Audio Player • Slide shows
• Share: FB, Twitter, LinkedIn • Countdowns
• Detailed Analytics
– Video plays, hovers, tab clicks,
scrolls, etc