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Rich Media 2.

0 Advertising

Copyright © 2010 ClickTurn. All rights reserved. Internal and confidential.


Introduction to ClickTurn Ads
• Leverage brands’
investments in the real-
time web to power ad units
• Scale the delivery or rich,
engaging, and “custom” ad
experiences
• Deliver a 6-8x increase in
performance over display
via IAB and custom-size
units
• Build and traffic-ready
within 30 minutes

Copyright © 2010 ClickTurn. All rights reserved.


Internal and confidential.
How Does It Work
1. Add brand content and engagement
to the ad unit
1. Youtube.com/brand
2. Twitter.com/brand
3. Facebook.com/brand
4. Videos, Flash Games, Product
Feeds
5. Polls, Lead Gen Forms….
2. Pick IAB or custom-size
3. Add brand look and feel
4. Select Sharing options
1. Facebook
2. Twitter
3. LinkedIn
4. Mobile Companion Site
5. Publish and traffic

Copyright © 2010 ClickTurn. All rights reserved.


Internal and confidential.
Ad Units

ClickTurn Ad Unit Types


• Sponsored Content
• Consumer Education
• Product Release
• Brand Dialogue
• Lead Gen Ad Unit
• Display+Mobile+Social
• Micro Site Traffic Driver

Copyright © 2010 ClickTurn. All rights reserved. Internal and confidential.


All Units Support The Following Features
• Dynamic, Rich Content
• RSS, Video, Twitter, Polls, Quizzes, Lead Gen Forms, Facebook,
Flash, Slideshows,
• Flexible Sizes
• Custom and IAB Sizes
• Sharing
• Facebook, Twitter, Mobile
• Auto-Play
• Video, auto-scroll across and within tab content
• Analytics
• Detailed engagement reporting
• Edit “Live” Units on the Fly
• Support for standard media servers
• Ability to build and flight within 30 minutes via a web-based editor

Copyright © 2010 ClickTurn. All rights reserved. Internal and confidential.


Sponsored Content Ad Units

Leverage publisher content to engage


brand audience around contextually
relevant topics
 Publisher and Advertiser content can
include video, twitter, blogs, Facebook
feeds, Flash files….
 Available as IAB and custom-sized ad units
 Synthesize brand content with the
publisher’s best content related to brand
buy

Advertiser benefits:
 Harness publishers’ topical content to
complement brand message
 Aditorials outperform pure banner buys
Consumer Education Ad Units

Educate consumers through customizable


ad units that provide rich content and
context
 Include Flash, Video, and feed-based
content via tabs and content menus
 Drive email registrations and lead-gen
 Available as IAB and custom-sized ad units
 Share to mobile, Facebook, Twitter, and
LinkedIn

Advertiser benefits:
 Educate consumers regarding product
pricing, packaging, and features
 Perfect for tech/telco, pharma, auto and
other high-value, feature-rich product
segments
Product Release Ad Units

Drive consumer awareness of new product


introductions
 New product content can include video,
Twitter, Facebook Fan Pages, blogs, or
other RSS feeds
 Available as IAB and custom-sized ad units
 Drive video trailers views, while highlighting
product reviews, product availability
information, and launch branding
 Share to mobile, Facebook, Twitter, and
LinkedIn

Advertiser benefits:
 Deliver robust packages of engaging content
in a streamlined ad unit
 Build loyal followers by exposing consumers
to contextually relevant product information
 Easily execute and maintain updated
information through use of feed-based
content
Brand Dialogue Ad Units

Stream multiple content types through a


customizable, tabbed module
 Leverage existing brand investments in
YouTube, Facebook, Twitter, Flickr, RSS to
program ad content
 Available as IAB and custom-sized ad units
 Share to mobile, Facebook, Twitter, and
LinkedIn

Advertiser benefits:
 Deliver robust packages of engaging
content in a streamlined ad unit
 Build loyal followers by exposing members
to contextually relevant messages
 Easily execute and maintain updated
information through use of RSS feeds
Lead Gen Ad Unit

Drive lead generation via in-ad unit forms


 Add forms to ad units
 Enforce data validation
 Enable qualification
 Enable TOS acceptance
 Pass data directly to advertiser CRM
systems

Advertiser benefits:
 Capture leads directly in the ad unit
 Increase conversions by removing the
friction and drop off associated with click-
throughs
 Drive lead data directly into the CRM
system
Display + Social + Mobile

Sell integrated marketing – display,


mobile, and social
 Build a ClickTurn ad unit that includes the
brand’s YouTube, Twitter, RSS, Facebook,
and product feeds
 Share to Facebook Event Stream
 Ad unit available as a mobile web site on
the iPhone, iPod Touch, Droid, and other
smart phones

Advertiser benefits:
 Flight ad units that can reach consumers
across the web, mobile web, and social
networks
 Deliver an integrated campaign via a single
ad package
Micro Site Traffic Driver

Drive traffic to micro sites via ad units that


aggregate the best the target site has to
offer
 Build a ClickTurn ad unit that includes the
best content from the micro site
 Share to Facebook Event Stream
 Ad unit available as a mobile web site on
the iPhone, iPod Touch, Droid, and other
smart phones

Advertiser benefits:
 Buy media that increases the value of micro
site projects
 Boost traffic to realize the full benefit of
micro site activity
Configuration Options

1. Branding
1. Header/footer/background image
or Flash file
2. Content Sources
1. Video, Twitter, Facebook Feeds,
Blog Feeds, Product Feeds, Flickr,
Flash, XML/RSS
3. Engagement Choices
1. Polls, Lead Gen Forms, Quizzes,
Countdowns, Slideshows
4. Sharing Options
1. Facebook, Twitter, LinkedIn,
Mobile
5. Size Options
1. IAB standard sizes or custom
Sample Engagement Summary Report

Summary Content Ad Action Report


click Actions for Country detail, click columns for drill down to detail, click column headings to report

Content Ad Impressions Clicks Thrus Actions Hover 1 Hover 2 Tab Click Play Scroll CTR % ER %

Content Ad Name 1 1,200,507 5,846 154,667 125,213 13,254 4,563 8,215 3,422 0.487 10.43
-
Content Ad Name 2 952,654 6,145 159,414 139,278 15,136 2,857 2,143 0.645 14.62

Content Ad Name 3 1,050,211 5,377 164,341 139,363 11,234 5,321 4,432 3,991 0.512 13.27

Content Ad Name 4 750,106 5,491 147,086 122,567 14,708 4,892 1,250 3,669 0.732 16.34
-
Content Ad Name 5 98,000 458 10,548 9,124 1,095 188 141 0.467 9.31
-
Content Ad Name 6 675,125 5,509 131,085 116,324 12,005 1,575 1,181 0.816 17.23

Totals 4,726,603 28,826 767,141 651,869 67,432 19,396 13,897 14,547 0.610 13.79
ClickTurn Ad Features
• Blogs/RSS • Share: Mobile
• Video • Any IAB size
• Tweets • Any non-standard size
• Flash in tab • Flash in body
• Forms • Click-to-Call
• Polls • Product feeds
• Audio Player • Slide shows
• Share: FB, Twitter, LinkedIn • Countdowns
• Detailed Analytics
– Video plays, hovers, tab clicks,
scrolls, etc

Copyright © 2010 ClickTurn. All rights reserved. Internal and confidential.


Contact
Sales and Partnerships
Steve Klopf
ClickTurn
+415 602-4114
Steve.Klopf@clickturn.com

Media Inquiries and General Information


Jillian Jones
ClickTurn
+510 604-1570
Jillian.jones@clickturn.com

Copyright © 2010 ClickTurn. All rights reserved. Internal and confidential.

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