: 3 hrs Total area coverage Employee Strength Number of Dabbas Time Taken . : 60 Kms to 70 Kms : 5000 : 2.About NMTBSA (Nutan Mumbai Tiffin Box Suppliers Association) History Charitable trust Education : Started in 1890 : Registered in 1956 : 85% Illiterate ² 15% Class 8 pass/fail.00.000 transactions every day. 4.00.000 Dabbas i.e.

Dabbawala Mug. Video CD on Dabbawala. Dabbawala T-shirt. ‡Slowly this evolved into the present 5000 strong Dabbawala System ‡There are other ancillary physical products such as Gandhi ‡Cap. These products are sold by the trust to earn more money and to work for the welfare of their members. .PRODUCT ‡ a service they provide to the office goers by delivering their Tiffin box commonly called as Dabba ‡A Parsi Banker employed a person to bring home made food to site of work ‡His Colleagues too liked this idea and Started availing this service.

segregation takes place at churchgate and then they reach here ‡ Sorting and dispatching.30.20) Dabbawalas collect dabbas and meet.Andheri station (9. . ‡ Destination.30-10.PLACE ‡ Start of journey .10.sorting and dispatching of dabbas to the origin place is done.30) Re-arrangement and delivery of dabbas take place ‡ Return Churchgate station All dabbawalas meet here after collection of dabbas ‡ Origin.respective stations Finaly.Churchgate station(11.Andheri station After collection.20-12.30-11.

IPO application.PROMOTION ‡ Dabbawala s are in Tiffin distribution field since last 125 years ‡ Orders through SMS and online-mydabbawala. Registered with Ripley's believe it or not . ‡ ‡ ‡ ‡ ‡ Maharashtra government -AIDS awareness. World record in best time management with Six Sigma rating.com ‡ As reliance power is making best use of them. Name in GUINESS BOOK of World Records . . Film industry is using them to promote their films.

300/‡ Dabbawala T-shirt Rs 400/- .200/‡ Dabbawala Mug is Rs.PRICE ‡ Cost of Service per person-Rs250/month ‡ Maintenance Cost -Rs 35000 per year. ‡ Pricing of dabbawala products‡ Dabba ( Tiffin box) is Rs.200/‡ Gandhi cap is Rs 50/‡ Video CD is Rs.

‡ Most populous city in India and the second most populous in the world. ‡ ‡ ‡ ‡ ‡ Have to travel 60-70 kms. Even they have to provide service in high rains. .PHYSICAL EVIDENCE ‡ Mumbai is the financial hub of the country. carts and even by Local trains. cycle. Have to face the lot of crowd for the fulfilment of service. Have to travel from one place to another in hot summers. Have to travel by walking.

: Code for Dabbawala at residential station 12 E D souza 3 : Code for destination Station eg. Churchgate Station (Nariman Point) .PROCESS VLP : Vile Parle (suburb in Mumbai) : Code for Dabbawalas Destination 9EX12 at EX : Express Towers (building name) : Floor no.

‡ ‡ ‡ ‡ 635 of them are senior employees president of the company also works as dabbawala In Mumbai the dabbawala must be Marathi and he can also refer his relatives. This reduces conflicts .PLACE ‡ dabbawala s are helping affluent class by serving them and also the needy class by making them serve ‡ 5000 dabbawala s and each and every dabbawala is shareholder of the system.


satisfaction retention addition Earnings -5000 to 6000 p. Cost of service .Rs.999999) Technological Backup : Nil.PRODUCTIVITY AND QUALITY ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Error Rate : 1 in 16 million transactions Six Sigma performance (99. Diwali bonus: one month·s from customers. 250/month Standard price for all (Weight. E-dabbawalla . Space) ´No strikeµ record as each one a share holder Customer response. Distance.m.

SERVICE CONCEPT ‡ Employee oriented as well as customer oriented ‡ To provide tiffin to office goers timely and fresh so that they feel as if they are eating at home.000 tiffins and their strategy is to increase the customer base. . ‡ They have started their websiteand SMS service for the ease of a customer. ‡ Competetive strategy Focus ‡ Currently they serve 20.