The Indian Game
Our country is run by four main thoughts:

1. Bollywood

2. Cricket

3. Religion

4. Politics

But How different is the media? .after all. Nothing understands politics the way media does.Politics and media   A symbiotic relation. it¶s all about publicity! All our pre-conceived notions about politics are unfortunately true. In the end. the greatest manipulator wins.

     How does a population of 1.13 billion (and growing) gain access to a government functional on its strength? How does the common man communicate with the houses of the parliament? How do the people vote for or against any issue? How does the government know what the people want? How does change take place in the country? .

radio.Enter Indian Media  Vast print journals and newspapers.  Verbal forms of communication for spread of political awareness such as speeches. songs etc. internet. electronic media such as television. theatre. cellular phones and video conferencing. .

Why we need the media ‡ There isn¶t much thought given to who a person wants leading his country. ‡ We have no information of the candidates we vote for. ‡ Not every person can be present during parliament hours and know which politician is up to what. .

.  We need the media to be able to communicate our needs and wants for political well-being to our country s leaders. and then typically blame the system. It is our right to information that we do not implement.

 . ideologies.Historically µspeaking¶ In the history of Indian politics.  Mahatma Gandhi spread the message of nonnon-violence and the importance of truth by his speeches. whose oratory inflamed the minds of thousands of Germans.  Another global political figure is Adolf Hitler. Hitler. media is used to propagate certain ideas and ideologies.

or person is brought to us in our homes. The greatest advantage of having a theoretically µsecular¶ media is that almost all the information we need about a particular group. and makes the country a truly democratic one.  The secular media allows the common man to question the leaders and agendas. .

songs.C. songs.PrePre-Independence Media    The freedom struggle would ve been impossible without the help of media. most popular means were speeches. theatre. Bose used Radio Berlin to communicate with the Indians during his stay at Germany. . newspapers. Netaji S. Due to lack of communication technology.

. µHarijan¶ were circulated.    News journals like µMaratha¶. Plays included Neel Darpan and Chaker Darpan . µKesari¶.What worked.These were peopleoriented and edited by political leaders like Lokmanya Tilak. The Hindu. µMera rang de¶ were made popular by revolutionaries like Bhagat Singh Theatrical groups performed at festivals and public gatherings to keep the fire of patriotism burning. Mahatma Gandhi etc. Songs like µVande Mataram¶.

. Dramatic Performances Act of 1857 led to the banning of the plays Tilak and Gandhi were arrested a number of times for µprovocating¶ the people. they had to face opposition from the government then.What didn¶t work«    Due to their strong anti-British flavour.

MEDIA MANAGEMENT BEING USED TO PROMOTE CERTAIN POLITICAL POLICIES AND IDEOLOGIES. .PEOPLE DON¶T TAKE EFFORTS TO CLARIFY THEIR DOUBTS. LEADERS MISUSE MEDIA FOR CROOKED BENEFITS. BLIND ACCEPTANCE OF THE MATTER PRESENTED.

. MISUSE OF MEDIA BY POLITICIANS FOR PROPAGANDAS FOR PERSONAL BENEFIT.The Media effect MEDIA MAKES POLICIES OF THE POLITICIANS MORE TRANSPARENT. MANY A TIMES MEDIA IS BIASED TOWARDS SOME POLITICAL PARTIES. PEOPLE MAY BE MISGUIDED.

ELECTIONS ETC.On the brighter side« MEDIA HELPS PEOPLE UNDERSTAND THE OPERATIONS OF GOVERNMENT. MEDIA MAKES US AWARE OF POLITICS AND POLITICAL PARTIES AT OUR DOORSTEP. MEDIA KEEPS US UPDATED ABOUT VOTING SYSTEMS. . MEDIA BRINGS POLITICS TO HOUSEHOLD LEVEL.

.«And it gets better« MEDIA HELPS PEOPLE TO PARTICIPATE IN POLITICAL DECISIONS. MEDIA HOLDS GOVERNMENT OFFICIALS AACOUNTABLE THROUGH MEDIA WE CAN HAVE THE KNOWLEDGE OF WHOLE WORLD.

radio. Internet. .Electronic media    The electronic media plays a very important role. Internet. we have a country. As a developing country. Hence it becomes mandatory for the government to use these means to communicate with its people. population exposed vastly to all types of electronic media such as Television.

µToday¶s agenda¶ etc. 2006. µVillage voice¶. The people will take an interest in the various programmes besides the session such as µStreet talk¶.On the 24th July. the Government of India launched Lok Sabha Television. µReview by the chair¶. This ensures complete secular function of the channel. . or LSTV LSTV is a 24 hour channel. as almost all government related fields are put forward.

.The parliament of India also has its own website. the President and the various agendas. their personal details. This section contains the list of members. which has information on the Parliament. legislations and procedures along with a section for queries. www.in. the committees.nic.parliamentofindia.

news etc . It offers service in regional as well as English languages. and 107. rum by the All India Radio (AIR). They also have hourly updates of weather. 100.1 Rainbow FM.The government radio station.7 Gold FM.

Films and Media .

when it comes to spreading a certain message specially to the youth.  Hence.How it works Films are inarguably the greatest crowd pullers when it come to mass media. depending on what light the politics of India is shown.  .  They entertain as well as educate. they come very handy.

 µYuva¶ and µHalla Bol¶.  µSarkar¶ was a film largely based on the lifestory of founder of Shiv sena.Instances  Recent films like µRang de Basanti¶ stirred the student community for causes like Reservations. both gave Campus Politics a new face. . Jessica Lal case was also brought to light due to RDB inspired protests. Bal Thackeray.

While some like Jayalalitha. What about his political duties? . Smriti Irani. Jaya Bacchan. Jayalalitha.Hema Malini. Eg. the late Sunil Dutt have had a successful term. Sanjay Nirupam can be seen on television shows. Govinda.. some like Govinda have proved to be more of a hoax.Neta-Abhineta?    Often there have been cases of Actors turning politicians.

.

JOURNALISTS AS ´ HEADLESS CHICKENµ MAMTA BANERJEE- ´ IF JOURNALISTS ARE HEADLESS CHICKEN.S.RONEN SEN-INDIAN EMBASSADOR AT U. THEN MPs ARE BONELESS CHICKEN AND GOVERNMENT HAS GOT CHIKUNGUNIYA«µ!! .

. He made use of verbal media as well as electronic media.RAJ THACKERAY Founder of MAHARASHTRA NAVNIRMAN SENA Made dynamic speeches against allowing majority of outsiders to reside in Mumbai. as they encroached the MARATHI MANOOS.

neither can survive without the other: Politics needs the media to spread awareness not only about the policies of the parties but also about the politicians whereas the media owes almost 25% of its content to political issues.WINDING UP There should not be miscommunication or communication gap between politicians and people. In our country. .

.It is our responsibility to make our nation truly democratic by participating in the political scenario by updating ourselves with the help of the various media available.

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