The Online Audience

³Journalists without an audience are just diarists, solitary scribblers of their own thoughts.´ - Ryan Thornburg

Who reads news online?   

About 80 percent of American adults use the Internet Of that population, about 75 percent use the Internet to get news Television is still No. 1, but the Internet has surpassed newspapers as a preferred medium for news as of Dec. 2009, according to Pew Research Center (Page 59)

As for 18-29 year olds?  


At No. 1, 65 percent prefer the television for news (Page 62) The Internet is a close second at 59 percent More likely to create, not likely to subscribe to RSS feeds About 29 percent check social media several times a day

Old, but relevant   

Among the 199 most popular website in the U.S., 66 percent are news organizations that started before the Internet* (Alexa) In 2009, 80 percent of outgoing links on social media websites go to traditional media sites, according to the Project for Excellence in Journalism. Mostly NYT, CNN and BBB (65) Meanwhile, 44 percent of Google News readers don¶t click on the link, according to Outsell a research firm

When do people read? 

Morning, workday Swift web trends Page 66, 67 170 million adult use the Internet and 70 percent of them access it through a wireless devices (smart phone or wifi). 15 percent of Americans have smart phones.


Click me

So what makes a blog? 

Page 278 Blogging 

Consists of posts Reverse chronological order (Gawker) Beats, topics, promotional, memes, etc« Interactivity They can appeal to broad audience or niche audiences that result in contemplation or dejection by other bloggers.

What makes a good blog? 

Well-defined, narrow topic Regular, relevant updates Well reported Author engaged with audience Examples Any ideas?

Conversational voice    

Traditional newspaper and academic writing can be stilted and off-putting ² it¶s not designed to be successful online Basically, don¶t treat your blog like another Core Humanities paper. Write like you¶re talking to your friends Not: ³Professor X concluded Y, according to a research paper from last week. Based on this observation we can assume Z.´ Instead: ³So we learned professor X said Y in this paper last week, which could mean Z.´ Examples from last week«

Other forms of blogging 

Live blogging Live streaming

For now«  

On the class blog send us a link to your Twitter feed. Do this by posting a comment on the post that asks for it. We¶ll post links to all of your Twitter feeds on the home page of the class blog. For Wednesday, please read chapters 4 and 11 and start thinking about what you want your blog to be.