Using Social Media Tools & Technology to Promote Your School District

Evelyn McCormack

LISPRA, October 2010

Three Places to Find this Presentation

1. Go directly to my Google docs presentation: 2. Email me at and I'll send you the link. 3. On Slideshare: (live links won't work)

Social Media Tools
Communication/PR Tools:
‡ ‡ ‡ ‡ ‡ ‡ ‡ Facebook Twitter YouTube Flickr Blogs/eNewsletters Google Alerts RSS Feeds

A Few Social Media Stats
Facebook (created 2004) ‡ 512 million active users, 250m log on daily ‡ 100,000 age 64+, 310,000 between 45-63 ‡ 300,000 businesses now have FB fan pages, including hundreds of school districts ‡ 25 million new members every month LinkedIn (created 2003) ‡ 60 million members Twitter (launched 2006) ‡ 105 million registered users ‡ How many tweets? YouTube (launched 2005) ‡ Every minute, 20 hrs of video uploaded

collaborate.What Can Social Media Do for Your School/District? ‡ Publicize your achievements ‡ Drive traffic to your District website ‡ Control your own message.share ideas. professional contacts . ‡ Develop a Personal Learning Network -. An alternative to print media in getting the word out.

Social Media will compromise your internet security & give you viruses 3. Social Media is for Teens and Tweens 2. Social Media will jeopardize your eRate funding 4. Social Media will waste time 5.Common Myths About Social Media 1. Social Media is expensive .

You can keep FB private until you click on the "publish" button. ‡ Drive readers back to your website for in-depth information. Conversely. ‡ Make it friendly. ‡ When you're comfortable with how the site works. .What I Tell School PR People ‡ Just go with it: Establish Facebook and Twitter pages and don't tell anyone. ‡ "Social media" says it all. It's a conversation. publish and start building support. ‡ Make your district website the center of a coordinated communications plan. casual and invite interaction. Don't try to use a "traditional PR" mindset. use the website to drive readers to your social media site(s).

Are You Blocking? Filtering? .


show them this: --from .When your IT Department says it can't be done.


Almost all news-related sites. weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.Feeds and Alerts RSS (Really Simple Syndication or Rich Site Summary) Feeds allow you to receive and organize all your favorite websites and blogs. instead of searching for them. iGoogle Pageflakes Netvibes Bloglines Google Alerts (alerts via email) .

.Start Your Day with iGoogle.. .

Google Alerts .google.


Scary. Twitter & YouTube . Scary Places Facebook.

Higher Education on Social Media .

Independent Schools on Social Media .

White Plains Public Schools 935 fans .

NYC Schools 10.000 fans .

Boston Public Schools 1.500 fans .

Queensbury UFSD 376 fans .

New York State School Boards .

National PTA 12.620 fans .

Don't Let This Happen to You...

1,087 fans

School Districts/Schools on Facebook
‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Durham, NC, Public Schools Anchorage School District Blue Valley Schools (Kansas) Taylor County Schools (Florida) Boston Public Schools Ferndale, Mich., Public Schools Richmond, Va., City Schools Pendleton, Ore., Schools Fort Worth, Tex., Independent SD Plano, Tex., Independent SD Portland, Ore., Public Schools

Akron Public Schools Crestview (Convoy) Local Schools Ohio School Boards Association (OSBA) Ohio Hi-Point Career Center Tri-Rivers Career Center Elyria City Schools South-Western City Schools Lorain County JVS Muskingum Valley ESC Warren County Career Center Pickaway-Ross Career and Technology Center Butler Tech Middletown City Schools Miami Valley Career-Technology Center

To Tweet or Not to Tweet
Twitter in Public Education

Photo credit:

photos and more.Twitter ‡ Micro-blogging tool (140 characters) that can be used to post news.Twitter for Educators . ‡ A tool that can be used (along with others) to drive traffic back to your district website Edmodo -. links.

Janis Krums¶ Tweet from his cell phone on Jan. 2009 ± aboard a ferry on the Hudson River in NYC . 15.

comprising almost 42 percent of the site¶s audience. and 62 percent access it from work only. (Nielsen Online) . (Nielsen Online) ‡ Majority visit Twitter while at work.Who¶s Using Twitter? ‡ Largest age group is 35-49.


Twitter as a News Tool Stissing Mountain HS. NY . Pine Plains.

Yonkers Public Schools .

Elmsford UFSD .

Southern Westchester BOCES Twitter's new look .

Companies & Organizations Tweeting ‡ Ford ‡ Starbucks ‡ Whole Foods ‡ Southwest Air ‡ Jet Blue ‡ The Smithsonian ‡ American Red Cross ‡ Honda ‡ NASA .

Dept.Government Twittering ‡ Centers for Disease Control ‡ The White House ‡ US.S.S.S. Dept. Senate ‡ U. House of Representatives ‡ World Health Organization . of Education ‡ 10 Downing Street ‡ U. of Homeland Security ‡ U.

Twitter Lists @schoolpr/k12schools .

Missouri Educators Twitter List .

My Favorite Twitter List .

Facebook to Twitter .


of Public Instruction .Wisconsin Dept.

Oak Harbor School District 5.800 video views .

Manfield ISD Texas .

Boston Public Schools .

Check out Youtube EDU for ideas/inspiration .

.Remember: YouTube is Used by the Masses...

Who Else is on YouTube? ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ The Pope Queen Elizabeth Barack Obama PBS National Public Radio The White House Disney Parks The Travel Channel The New York Times .

Alternatives to YouTube (in the classroom) ‡ TeacherTube (gated videos site for teachers and students. Not blocked like YouTube) ‡ Zamzar (allows you to download videos from YouTube and use them in the classroom without having to go online) .

Commenting ‡ Allow/encourage comments on Facebook (can see names & profile photos) Offensive comments can be removed ‡ Monitor Twitter "followers." avoid "following" individuals but companies/organizations OK ‡ Turn off comments on YouTube (they're anonymous) ‡ Moderate! .

staff ‡ Don't have to re-invent the wheel. students.Social Media Policies/Rules of Engagement ‡ Just taking off. then start using the tools? ‡ Three audiences for policies: public/parents. Do you use the tools first. Update Acceptable Use Policies and Code of Conduct to include use of social media . then write the policy? Or write the policy first.

Lee County (FL) Schools Two parts: 1. personal use . district/professional use 2.

Facebook Disclaimers/Rules of Engagement .

Erie 1 BOCES Policy Services jhallgren@e1b.New York State Internet Safety Page Janell or 716-821-7084 .

Webinar: Policies for 21st Century .

Inspiration/Best Practices news releases contact info for the press social media links youtube videos .

I Am CPS .

Northfield Mount Hermon School .

Email: .0 Twitter: Facebook LinkedIn Blog: School Communications 2.

choose Education 7. choose Official Page 5. etc. Foundations. create a "personal page". . etc. Better for PTAs. go to: facebook. . Members can see each other's information. 5. link account to an authentic email address and wait for FB to confirm. click checkbox. Give your page a name.php 4. 3. In dropdown.) 2. Choose Local Business 6. then Create Official P Community pages are less private than fan pages./ 7. either in your name or in a fictional name related to your district (founder. When page on left comes up.Creating a Facebook Fan Page 1. causes.


Any FB fan pages attached to your account will show up and you can choose a user name. . Once you have 25 fans.facebook. get a customized URL for your page by going to: 2.Set a Customized URL for Your Page 1.

Add address and phone in info box. Upload district logo 2.Building Your Page Choose tabs for your page 1. Insert mission statement or paragraph explaining that this is the official FB fan page of your district 3. .

viewers. You can also elect to receive Insights emails once a week. . etc.Facebook Insights Once you've created a fan page. you'll see an Insights box in left hand margin. demographics. Click on "see all" to see more info about your page -.

Facebook in Education .

Add your email address 2.´ . 7. 3. A window like the one at left will come up.Setting Up Twitter 1. A window like the one at bottom left will appear." 4. 6. Create my Account. Choose a user name as close to your school name as possible.personal or business. 5. Click on "Join the Conversation. Type in the security code then click ³I accept. Go to http://twitter.

While this is cool. . you might want to hold off following anyone until you've started posting to Twitter.Twitter will find people in your email address book and suggest that you follow them.

Twitter Tools TweetBeep allows you to get email alerts about tweets on a topic you choose. .



‡ Search by hashtag (#haiti) ‡ Search using the @ sign (@wpschools). . topic. user ID.Twitter Search ‡ Search by name.

URL Shorteners All free: .gd/ http://is.

Retweeting & Direct Messages hashtag -. Identify the source by using @ in front of their A shortened URL.use D in front of someone's ID to send a direct message . apps that do this. You can get Twitter ID. -.put in front of any term or name.use RT to repeat a post made by someone else on Twitter. Great way to follow conversations -.

Click on "unfollow" or "block" . The dropdown will give you options.Removing Comments and Followers On Facebook: Just hover your cursor over any comment and then click on the "x" to delete any comment. You can also delete your own posting on FB by hovering to the right of your comment and clicking on the "remove" button. On Twitter: Go to your followers. and click on the "gear" icon.

Social Media Aggregators Tweetdeck & Hootsuite .

Two Great Resources Mashable's Twitter Guide Book Mashable's Facebook Guide Book .

You can "embed" the document anywhere on your website.A Few Other Handy Tools. it will be visible on your bookshelf. Tools of the Trade .. Once the doc loads. Easy to read. Issuu Upload any print document to this site.. no need to download PDFs.

Slideshow Tools Photobucket. . Just download a group of photos and copy the embed code they give you and place in news section of your website. Mac users: You can also do this on iMovie. and several other photo sharing sites come with the ability to make slideshows. Flickr.

How am I adding value to the conversation or the community? 4.) Public Schools . 3. Salem-Keizer (Ore. 5.Do good things. It's all about community.Be real. --credit: Simona Boucek.Listen.Golden Rules for Using Social Media 1. 7.Respect the spirit of the Internet 2. Visit Social Media for Social Good 6.Collaborate. give kudos and be generous.Respond in a timely fashion.Add value. Authenticity is important.

0 tools. links and more videos .Resources Additional Web 2.

) Issuu (free-post any print note-taking Helipad -.Web 2. (group writing/editing) Piconote -. etc. embed.) Photo Editing: Snipshot (edit your photos online/alternative to Photoshop) FixRedEyes -.0 & Social Media Resources Online Document Sharing: Google Docs Scribus Writewith. A bit clunky.fix red eye on photos online .online document and notes tool Writewith -.cooperative document editing Newsletter Creation & Tools: Letterpop (create newsletters for free.

Wikis: Wetpaint Wikis Wikispaces Blog Platforms: Wordpress Blogger Edublogs Organization: 30 Boxes (online calendar) Remember the Milk (online to-do list and task management) Evernote (clipping favorite websites and saving online) Writing: Save the Words -.Vocabulary builder (hilarious and fun) FreeDictionary Gramlee (site that checks your grammar--not free) .

0 Terms Slideshare NSPRA Facebook Page Kansas State University's Mediated Cultures Website Big Think .0: VisualCV ± Create a visual resume online The Common Craft Show (video how-tos) A-Z Glossary of Web 2.Twitter tools: Grouptweet ± send private messages to specific groups using Twitter Mytweetmap ± shows where tweets are coming from on a map Twitter Search ± search for terms and people on Twitter Twitpic ± Post photo links on Twitter Twitter 101/A Special Guide Make Use Of's The Complete Guide to Twitter Miscellaneous Web 2.

search engine that donates one penny to school districts for every search made by a user Related Presentations: Four Social Media Sites Schools Can't Ignore -.eSchoolNews Educator Resource Centers Go 2 Web 2.0 ± great resource Good Search -.Lorrie Jackson Free Webinars: eSchoolNews Classroom 2.0 Burrelles Luce .Lorrie Jackson Dive Deep into Facebook -.

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