Introduction • My internship was based in NGO at YOUTH EMPOWERMENT FOUNDATION (YEF), an initiative for the Youth ,society and its welfare. • I completed my required one month by serving as a member of the Social media marketing team. • My key responsibilities included: Client Servicing, Social Media Marketing, Research and ideation INDUSTRY PROFILE YOUTH EMPOWERME NT FOUNDATION Youths are the arrow to the future – Ifeanyi Erich Onuoha. Youth empowerment foundation is one such organization to direction these arrows through their initiatives and programs. Empowering youths to grow, learn and be the torchbearers for the future is one of the major impacts the organisation aims to achieve. YEF is a non profit organization founded in June 2017 by Mr. Rambabu Sharma. Inspired by his own life journey, the founder along with his team has laid a strong foundation to educate the underprivileged children of the society and hence bridge the gap between them and the world. As explained by the founder himself in his story, poverty and education are inextricably linked, because people living in poverty may stop going to school , so they can work which leaves them without literacy that they need for their careers. Education in all different forms is a key for breaking the cycle of poverty. It increases food security, decreases malnutrition, enhances standard of living and improves gender equality. It teaches children what they can and should expects from adults and in turn also shows adults the benefits of respecting their children’s rights. With the different kinds of training and initiatives such as hamari paathshala, Candle making , English learning, computer learning and training, YEF is providing a platform that will help these children to grow for themselves as well as for the society. Skills taught by YEF such as an additional language , or any other skill help these children to be on their own and hence be the strongest pillars of the society in every aspect. It also helps to develop confidence which in turn adds to their mind development and mental health. Being able to look up to themselves for their careers and being self dependent leaves them with a spark that brings out the best in these children. 2 Years in Action Started working on social welfare initiatives from late 2015.Formally registered under Societies Registration Act XXI of 1860 in 2017.Centers were opened in the vision to equip our youngsters with knowledge and skills to make them self-reliant. Our team started visiting slums for the counselling of children and parents. More than 100 children/youth enrolled in free education and skill training programs. Group of unemployed women also joined and trained under these programs. OBJECTIVE…
• Understand importance of Social media marketing in present scenario
• Understand how a digital media marketing agency works • Create and manage social marketing campaigns • Help identify opportunities that will promote growth on social media sites • Create quality content for social media sites • Use social media to reach marketing objectives TASK & RESPONSIBILITIES Pitching in ideas for campaigns and business development pitches Community moderation, including answering comments and questions, prompting further engagement and maintaining community standards. Content curation of relevant articles, social media content etc. Blog monitoring Compiling data TASK & RESPONSIBILITIES Act as a bridge between the client and the design team Prepare monthly content calendar Manage social media accounts on Facebook and Instagram Manage and execute social media contests and engagement activities Online outreach and promotion using Facebook, Instagram, LinkedIn, and more CHALLANGES
One main challenge is that social media is real
time. You have to be monitoring a lot of different sites, trying to keep abreast of the latest trends and news that might be important to share with target audience LEARNINGS • • The impact of technology on the traditional marketing mix. • • How to use digital marketing to increase sales and grow business • • Understand the basics of social media marketing • • Became familiar with the elements of the digital marketing plan • • How to reach your online target market and develop basic digital marketing objectives THANK YOU