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Industry overview .

Yahoo. Twitter. AOL etc à Social Network (indirect competitors) O ¦acebook. My space etc. Bing.INDUSTRY OVERVIEW O Information industry (internet) à Search engine websites (direct competitors) O Joogle. Baidu. O Source of revenue ² online advertising .

SEARCH ENJINE TREND V  V V .

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Competitors overview .

COMPETITOR OVERVIEW O á   .

25 Countries O CSR Jlobal Jreen. à search. home energy use . à applications (communications and communities). à Mobile O More than 30 Languages.   O David ¦ilo and Jerry Yang à integrated consumer experiences. à media products & solutions.

COMPETITOR OVERVIEW O .

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à passions. à Communities O ›nowledge and Information O Statement: à RV  . à connect people. O Social Network à user life experience and emotions.

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COMPETITORS MAR›ET SHARE .

Company Background .

JOOJLE BAC›JROUND O Joogle co-founder .

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S.  #102 in ¦ORTUNE 500 S&P 500 Dow Jones Jlobal Titans #30 in ¦T Jlobal 500 Joogle is considered to be among the top 10 brands in the U. .

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O DoubleClick (digital marketing technology and services) O Internet search and content O Joogle Alerts (news and search e-mail alerts) O Joogle Answers (fee-based expert help) O Joogle Catalogs (searchable mail-order catalogs) O Joogle Earth (3-D satellite imagery) O Joogle Jroups (message boards) O Joogle Image Search O Joogle Labs (online services research and development) O Joogle Local (localized search) O Joogle Mobile (wireless device content) O Joogle News O Joogle Product Search (comparison shopping) O Joogle Scholar (academic materials search) O Joogle Video O Joogle Web Directory O Joogle Web Search ..

"/"!'"# " m'0 m0#  #1!' O YouTube O Tools and applications O Android (mobile operating system) O Blogger (blogging tools) O Jmail (Web-based e-mail) O Joogle Analytics (Web traffic measurement) O Joogle Chrome (Web browser) O Joogle Desktop Search O Joogle Language Tools (translation tools) O Joogle Talk (instant messaging) O Joogle Toolbar (browser plug-in application) O Nexus One (smart phone) O Picasa (digital photo organization and sharing) .

JOOJLE PHILOSOPHY TEN THINJS WE ›NOW TO BE TRUE 2 ¦$    ).

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Porter·s five forces .Competitive Position.

PORTER·S ANALYSIS V  .

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¦inancial analysis .

17 O Aug.5 billion O 2010: $180 billion .JOOJLE STOC› PRICE O Dec. 2004: price 100.01 O 2004: IPO $23 billion. 20. 2010: price 589. value at $1. 3.

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 Company Symbol Price Change Market Cap P/E J  J J 564.  ‰ ‰‰ 37.47B 22.93 x  x 6.35 ‰ ‰‰  .2B 9. .

79B 3.22 .4 B 6 .     x 65 ‰  35.36 ‰ ‰‰ 9.73B 63.99       53.5B 2.4 R   R 6.5 ‰ ‰‰ 2.97 J  J  x      .

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448 4.203.520. Cash Flows Provided By or Used In „r„ „ „„„ „  „„„ „  „„„ „ !"#„$„%„#„ „ „„„ „  „„„ „ „„„ „„„"„.720 Operating Activities.1'„ „ „„„„„„„„„„„„„„„„.226.858 4. !           Period Ending 12/31/2009 12/31/2008 12/31/2007 Net Income 6.

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410 Investing Activities. Cash Flows Provided By or Used In „'„*+ "r„ „ „„„„„„„„„„„„„„„„.198 7.316.  „„„21'„ „  „„„ „  „„„ „  „„„ „„„r „ „„„„ „„„„ „„„„ „„„r„r„„ „  „„„ „ „„„ „  „„„ Total Cash Flow From Operating Activities 9.852.857 5.775.

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681./„ „„„„ „ „„„„„„„„„„„„„„„„„„.319.   Total Cash Flows From Investing Activities $ (8.422) $ (3. Cash Flows Provided By or Used In „  „- „ „„„„ „„„„ „„„„ „.019.205) $ (5.589) Financing Activities.'„-"r„)„.

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575.079 $ 2.540.916 $2.536. „„„„ Change In Cash and Cash Equivalents $1.922 .

BALANCE SHEET O Little or no short-term debt O No long-term debt O ¦unds of equity O Assets in cash and investments O ¦lexibility O Cash flow .

INCOME STATEMENT O Corporate tax rate: 35% O ¦or Joogle: 20-25% O Profit margin: 20-30% O Revenue 2008-2009: 8.5% increase O EBIT 2008-2009: 43% increase .

INCOME STATEMENT O Joogle R&D. 2009-2010: 29% increase O Yahoo R&D. 2008-2009: 1% decrease O Joogle J&A. 2008-2009: 20% decrease O Joogle marketing 2009-2010: 35% increase . 2009-2010: 17% increase O Yahoo J&A.

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JOOJLE·S PER¦ORMANCE .

JOOJLE·S ¦INANCIAL MANAJEMENT .

Recommendation .

g.RECOMMENDATION O Short Term à In cooperate the advertisements throughout all products à Train Business Mindset throughout the talented work force O Middle Term à Interconnect the products under the Joogle Brand using social network approach à Create premium content revenue through other incomes than ads (e. premium user subscription) à Discontinue not strategy fitting products O Long Term à ›eep consistent to the 10 things we know to be true à Make the subsidiaries financial undependable .

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THAN› YOU .