An Introduction to The Nielsen Company

Copyright © 2009 The Nielsen Company

Introduction
‡ Marketing information, ‡ Audience measurement, ‡ Business media products and services. The Nielsen Company is the world¶s leading provider of marketing information, audience measurement, and business media products and services.

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More than 34,000 employees in over 100 countries«

What We Do
Nielsen measures markets, media and consumer behavior across industries and around the world. We integrate information from across our business. We transform raw data into strategic insights and tailor-made recommendations. We analyze and advise about complex sales and marketing issues for winning business decisions.

Our Mission
To provide clients with the most complete understanding of consumers and markets worldwide.

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The Nielsen Company ² unique in the information industry«

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«For More Than 100 Years
1894

Billboard magazine founded
1923

A.C. Nielsen Company founded
1930

The Hollywood Reporter founded
1950

First TV audience measurement
1999

Nielsen Media Research acquired by VNU
2000

Miller Freeman USA (trade shows and magazines) acquired by VNU
2001

ACNielsen acquired by VNU
2006

VNU acquired by a consortium of six private equity firms; David L. Calhoun becomes Chairman and CEO
2007

VNU becomes The Nielsen Company, integrating our businesses under a historic brand.
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Ownership
The Nielsen Company is privately held by private-equity consortium
± AlpInvest Partners ± The Blackstone Group ± The Carlyle Group ± Hellman & Friedman ± Kohlberg, Kravis, Roberts ± Thomas H. Lee Partners

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³We are transforming this company into an even more exciting, exhilarating place to work by finding more effective, more efficient ways to integrate our information and enhance our insight to help clients succeed.´
David Calhoun Chairman and CEO

Nielsen¶s Global Clients Include«

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Creating Clear Connections For Clients

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Media
‡ Television audience measurement information for broadcast and cable networks, cable system and satellite service providers, program producers and distributors, and advertisers and their agencies ‡ National, Local, and Hispanic audience data
± People Meters, Set Meters, Diaries, A/P Meter, Time-shifting

‡ Nielsen Anytime Anywhere Media Measurement (A2/M2) ± Recognizing the transformation of consumers viewing habits of television, A2/M2 provides integrated, all-electronic ratings for television programming regardless of the platform on which it is viewed ± online, mobile, out-of-home, etc ‡ Nielsen Monitor-Plus ± U.S. advertising intelligence data ‡ Globally, Nielsen offers television and radio audience measurement, print readership, advertising information services and customized research services

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Consumer
Consumer packaged goods manufacturing and retail sales measurement worldwide ‡ Nielsen Analytic Consulting ± analyzes consumer purchasing behavior in terms of pricing, promotion, marketing mix, category placement, and in-market auditing and testing ‡ Nielsen BASES ± analytics and forecasting into new consumer products before they are brought to market. ‡ Nielsen Homescan & Spectra ± consumer and shopper insights through panel research, segmentation and targeting ‡ Nielsen Customized Research ± qualitative and quantitative measures of consumers¶ attitudes and purchasing behavior, customer satisfaction, brand awareness and advertising effectiveness ‡ Nielsen Spectra ± tracking of product sales to consumers, based on information gathered at the retail point-of-sale

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Nielsen Business Media
‡ Nielsen Business Media provides business-to-business products and services in print, online and in person
± Serves seven major market groups and 30 industries spanning entertainment, media and marketing, retail, travel and performance, design, and life sciences ± 42 publications, more than 135 trade shows and conferences, and 185 digital products and services ± Publications include Adweek, The Hollywood Reporter, Billboard, Radio & Records, Progressive Grocer and Meeting News

‡ Nielsen Business Media also has a strong global presence through extensions of its brands, licensing agreements, partnerships and joint ventures

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Nielsen Online
‡ The merger of NetRatings and BuzzMetrics to create a fully integrated suite of services
± Nielsen NetRatings ± the industry¶s global standard for Internet measurement and analysis ± Nielsen BuzzMetrics ± measures and analyzes online consumer generated media to help clients understand its impact on products, issues, reputation and image

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Our Strategic Focus
‡ Wider and more detailed Coverage of the marketplace ‡ Continued Expansion in developing markets ‡ Continued technology & service Innovation ‡ Integration of solutions for greater operational efficiency and client
satisfaction

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