c






  
 
Eknath Morajkar
Ganesh Gawade
Muthu Maklai
Jitendra Oberai
 ?


‡ Industry - Consumer goods

‡ Manufacturing Units - Rajasthan ,Haryana & Karnataka

‡ Headquarters - Boston, Massachusetts, United States,

‡ Website - www.gillette.com
 ?


‡ Gillette is a brand of Procter & Gamble currently used for safety razors, among other personal
hygiene products. it is one of several brands originally owned by The Gillette Company, a leading
global supplier of products under various brands, which was acquired by P&G in 2005. Their slogan is,
"The Best a Man Can GetGet".". The original Gillette Company was founded by King C. Gillette in 1895 as a
safety razor manufacturer.

‡ On October 1, 2005, Procter & Gamble finalized its purchase of The Gillette Company. As a result of
this merger, the Gillette Company no longer exists. Its last day of market trading - symbol G on the
New York Stock Exchange - was September 30, 2005. The merger created the world's largest
personal care and household products company. In addition to Gillette, the company marketed under
Braun, Duracell and Oral-
Oral-B, among others, which have also been maintained by P&G.

‡ The Gillette Company's assets were initially incorporated into a P&G unit known internally as "Global
Gillette". In July 2007, Global Gillette was dissolved and incorporated into Procter & Gamble's other
two main divisions, Procter & Gamble Beauty and Procter & Gamble Household Care. Gillette's brands
and products were divided between the two accordingly.
 ?


V Gillette India Limited Operates in three Segments

V Grooming ² Manufactures blades ,razors and toiletries

V Oral Care ² Manufactures tooth brushes and oral care products

V Portable Power ² Manufactures batteries, torches and lamp some of the renowned
popular razors from Gillette used in India Include

V Gillette Presto Ready shaver - Priced lowly thus targeting the low-
low- income group
of consumer

V Gillette Sensor Excel ²Targeted for the middle ² income group

V Gillette Mach 3 ² Targeted for the high Income Group

 
 









  
 


 
 c 
 

  

 

    

 
 
(
 


 

 

  




 

    
 
   

  
 
 
 

    

 
 


   
   

  (  


 
  
 ( 
(

  
 

 

 
  

   
     
   
  
  
 
    
 (
  
 

    

 
 


 


 



(
 

 



 

= 


 

 ã


V m Dedicated to drive innovative technology to develop & produce hair
removal products that deliver superior shave performance both in
closeness and comfort.
V Male Image masculine, confident & well groomed.

V Female Image fun youthful energetic.

V Positioning premium, offering superior quality products that set the
grooming industry standard.
V Essence celebrating world class products world class brands & world
class people.
V Committed to grow through Innovation to maintain global consumer
products Leadership.
 ??ã
ã 
V Gillette is catalyst that is making P&G a better Brand builder
and a strong innovation,

V Where P&G is strongest we bringing P&G approaches to

Gillette,

V Where Gillette is strongest we bringing those capabilities to

P&G,

V Where there are opportunities to combine the best of both

companies they are creating even better and stronger
capability then either company could ever have built its own
 

 
VGillette presents the classic example of
Innovation as product extension Gillette used to
make razors with one blade then it made with two
blades, then with three blades and know their
razors have 5 blades
  ?

 
V Good News! - was the first disposable, double-blade razor - released in 1976. The Good News! came
in three forms: the "original", the "Good News! Plus", which included a lubricating strip, and the "Good
News! Pivot Plus"
V MACH3 TURBO - had ten micro fins (as opposed to five on the original), a new grip and claims
improved lubrication and "anti-friction" blades. All Mach3 blades are interchangeable between the
three products in the range,
V M3Power- is a battery-powered version of the Mach3 Turbo razor which can also be used with the power
switched off. The blades differ from Mach3 Turbo in having what Gillette says is a new blade coating which it
describes as "Power Glide". The lubrication and micro fins are identical to Mach3Turbo.
V The Mach3 Turbo Champion has a slightly different handle design. The Venus Divine is the Venus version of the
Mach3 Turbo
V Gillette Fusion - is a five-bladed razor released in È 6. There are two different versions of the
Fusion available: the Gillette Fusion, and the Gillette Fusion Power.
V VENUS EMBRACE - is the Venus variant for women razors.
V February 2007, the ´ sion Power Phantom §Stealth in UK) was released which featured a
redesigned handle
V In February 2008, Gillette released another revision, the ´ sion Power Phenom, with a new blue and
silver color scheme
 m     ?
V Global Business Unit : Focus solely on consumer brands and
competitors around the world they are responsible for the innovation
pipeline profitability and share holders returns from their business

V Market development organization : Are charged with knowing

consumer and retailers in each market where the they compete and
integrating innovation flow from the GBU into business plan that work in
each country

V Global Business Service : utilizes P&G talent and expert partners to

provide best in class services at the lowest possible cost

V With the help of structure Faster global expansion of new innovations

better in market execution and increased saving from purchasing scale
and outsourcing partnership
 
 c
 m
 

V Gillette, Procter & Gamble Trading Marketing Strategies

V Gillette Adding Local Athletes To
Global Campaign In Large Markets

Since their ·05 merger, Gillette mhas been teaching Procter [&
Gamble] about sports marketing and in-store advertising,µ
 ‘
     
V Gillette India Benefits from its Parents spending strategy ,

V Gillette company has signed up a three year agreement with David

Beckham for world wide consumer advertising and global promotional
campaigns that cover India

V To promote it product directly to consumers Gillette India has launched

Gillette grooming centre along with 50 salons these provide tips on
shaving ,

V Gillette has localized it advertisement as per Indian Culture for example

promotion campaign for vector was related to Indian Marriage party
 m?
V PG & G merger will broaden the market for Gillette will gain
form Procter's established market

V Innovation & New Product Innovation is the key for success for
Gillette the company intends to continue the tradition of
launching new

V Functional Excellence Program Gillette will benefit from multi

year functional excellence program which is nearing completion
this program will help the company to offset the increasing raw
material
 (‘ mm

‡ Weakness in Duracell business : Analyst believe

that persistent weakness in Duracell business is
potential long term problem for Duracell
 ëë  m

VStrong Developing Market : Gillette continues to

gain market share in the countries like Russia,
Turkey and china Analyst believe that this will help
the core categories to generate double digit
growth in the long term

VStrong Cash Free Flow : the company generates

strong free cash flow which can return value to
share holders through dividends and share
repurchase
 ‘m

VIncreasing Competition : Duracell is facing

potential threat from Energizer oral care faces
competitive pricing from Colgate

VIntegration Problems : Delays in realization of the

cost synergies from integrating Gillette into P&G
platform are widely expected