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Ayurveda Shree Baidyanath Ayurvedic Ltd Why Singapore? Arthritis Start up plan Market plan Swot analysis conclusion
veda means knowledge and hence ayurveda means science of life. . Ayurveda is 5000 year old science of healthcare and herbal treatment.atharvanavedas India has over 600. Ayu means life.000 registered practitioners of Ayurveda and other traditional medicine. Ayurveda traces its origin to the vedas.
Baidyanath awards two lakh of rupees every year for the best research paper or book on Ayurveda. Baidyanath can produce any Ayurvedic and Herbal formulation in large quantities for specific ailments. Established in 1917by Late Pt. Ram Dayal Joshi Baidyanath is re-establishing ancient knowledge with modern research and manufacturing techniques. .
500 exclusive showrooms manned by qualified medical practitioners. Number of employees -1. 10 manufacturing Centres. Running two leading schools in two States of India. Institution of awards for significant research on Ayurveda. 5 free clinics serving over 300 patients each day. Manufacturer of over 700 Ayurvedic Products. Publishing a monthly magazine--"Sachitra Ayurved´. Running Ayurvedic Hospitals.600 Continuously updated centralised R&D facilities. Over 10.000 distributors. Exports to several countries. Over 3. .
Its high-quality infrastructure. . preceded only by Tokyo.600 Rate of employment is 2. Ranked first for being the least bureaucratic and corruption-free place for doing business in Asia. The population of Singapore is 4. Seoul and Hong Kong. health facilities and its environment attracting the people to settle. The costliest destinations in Asia.987. The World Bank rated Singapore as the third best country for doing business and trade.6 %.
anti-aging. stress reduction and longevity. The Singapore and India bilateral free trade agreement is to promote mutually beneficial bilateral trade. Singapore is the fourth largest exporter and the ninth largest importer of medicinal plants in the world. . The variety of Ayurvedic and herbal products produced by various companies imparts a holistic approach on health. dieting. weight controlling. nutrition.
(v) to safeguard and diversify sources of imports. open and stable multilateral trading system.(i) to contribute towards the strengthening of a free. (ii) to formulate bilateral free trade agreements with a number of strategic partners. (iii) to develop Singapore into an international trading centre. and (vi) to increase services export. (iv) to identify new markets while maintaining the existing market. .
Geographic environment Demographic environment Economic environment Political and legal environment Government .
Arthritis is a joint disorder featuring inflammation. adults. including over a quarter million children. Arthritis sufferers include men and women. Nearly 40 million people in the United States are affected by arthritis.9 % of aged 18 ² 29 have arthisis in Singapore . 4. Approximately 350 million people worldwide have arthritis. In 2009. This includes youngsters. children and adults. children and more of women. .
Obtain export license depending on controlled and uncontrolled goods. . The company needs to first register with Singapore Customs and obtain a CR number. Singapore provides shippers a choice of 200 shipping lines with connections to 600 ports in over 120 countries.
Free Trade Zones (FTZs) are designated areas in Singapore's air and seaports where duties and Goods and Services Tax (GST) are temporarily suspended for the imported goods. Goods imported into Singapore are subject to prevailing Goods and service tax (GST) at 7%. . if the goods are meant for local consumption.
The products of baidyanath to cure this Disease are: Paenwin Tablets Paenwin Gel Mahanarayan Tel Turmeric Musclease Oil Herbal Massage Oil Rhuma Oil Ointment for rheumatic pain .Shree Baidyanath Ayurvedic Ltd provides products relating to Ayurvedic Formulations for the joint pains in Arthitis and Rheunatism.
Salient features of the products: Pure Effective Hygienic Longer shelf life Accurate composition Reliable No side effects .
With over 2.000 multinational Companies largely from US. The country enjoys an extraordinarily open and corruption free environment. . Singapore leads the region in healthcare services. Attracted business from around 3. Workers in the organizations due to their heavy work on computers will cause arthritis.000 healthcare establishments. The consumption pattern of food in Singapore is such that they have less nutrient food which will cause arthritis. Europe and Japan.
5$ Herbal Massage Oil .22.7$ Mahanarayan Tel .95$ Ointment for rheumatic pain .14. Paenwin Tablets .33.23.3$ Paenwin Gel .5$ Turmeric .19.18. The price of the taila·s is reasonable to the Singapore market.8$ .7$ Musclease Oil .24.44.5$ Rhuma Oil .
McLaren·s Lewis Hamelton will be the brand ambassador for the product. Conducting a seminar and awareness program on arthritis and use of medicines. By sponsoring foot ball. Advertising in media channels with a message that ´health from greenµ. By monthly magazine Pure Ayurveda . hockey matches match in Singapore.
Segmenting On the basis of demography of Singapore Most of women are affected by this disease Targeting Mainly targeting the diseased people. Positioning Positioning with the punch line ´Health from greenµ .
No side effects with better results. company manufacture over 700 formulations out of which it has its own vast and distinct proprietary medicinal range. Strength: Combining traditional Ayurvedic knowledge with the experience and latest scientific technologies. Most reliable products to the customers. . Availability of ready market for the product. .
. Company has a challenge from the available medicinal products which are chemical based product. and it is less perishable if the product is herbal which includes a percentage of chemical content. It is perishable if the product is ayurvedic.
Arthritis rate is high in case of women . There is a high demand for ayurvedic product in Singapore. in Singapore the arthritis rate is 4% . Life style of the citizens. A good opportunity to diversify in other fields. The growing economic condition of singapore . In Singapore the standard of living of an individual is high. Opportunities for trading in Singapore are better than other countries. which helps in selling our product because the people use medicinal oils to cure pain.
. Competition from china based medicine available in Singapore. New entries in the same business. The threats for the company will be the competitors such as Dabur which is a leading Ayurvedic products manufacturer and exporter in the world and Himalaya company.
And there is a great opportunity in Singapore for export of medicinal products. . Arthritis does not have any perfect solution for its disease than using mild Ayurvedic products. Ayurvedic products does not have any side effects.Ayurvedic madicines are the best remedy for the disease like arthritis which cannot be easily cured by english medicins.
Thank you .