Afforestation and its benefits

Afforestation is planting seeds or trees to make a forest on land which has not been a forest recently, or which has never been a forest. Benefits of Afforestation 


It restores ecological balance of all eco systems. It maintains biological diversity It act as catchments for the soil and water conservation Plating tress can stabilize soils by increasing interception, Bring soil together and prevent soil erosion Prevent floods and safeguard future of the tribal people. Stabilized the climate and the forest products.

Facts of Afforestation in INDIA
Total Forest Cover of India is 630 which is 19.45 per cent of total geographical area which states that there is imbalance in forest management. India contribute
18% of World Population. 15 % of the Worlds livestock Just 2% of Geographical area Forest Area is 1% and per capita is 0.08% which is even lower than world average of 0.8%.

Large Scale Deforestation and non optimal Afforestation are root and branch cause for the present crisis.

Ninth Five Year Plan is already started and results of previous of plans shows depressing result

protection of agriculture fields against winds Social Forestry are Farm Forestry. Production forestry : Afforestation programme wherein emphasis is given on production of timber and wood for industrial use. .Afforestation in India Afforestation a programme to protect the requirements of society. Social forestry : A programme which is instrumental in Protecting social/public by increasing fuel. economy and environment is divided to broad categories. In India Afforestation is not a programme but a mission which requires public participation. Rural forestry and Urban Forestry. fodder supply. wood supply.

the development of forest is haphazard Lapses in distribution system which virtually affect the implementation process Innovate strategy for Marketing Afforestation is thus a need of an hour . our Contribution to world forest coverage is far below the world average.e. Below figure indicates that for 2 years i. Till now we have only 1% of world forest coverage. 87 & 90 we were moving in right direction.Emerging Trends in India Even after completion of Eight Five Year Plan. however emerging trends indicate that in majority of cases.

ecological balance is maintained and avenues are paved for the development of economy. Cost effectiveness Benefits of Sensitive Segment Benefits of Rural Economy Maintaining the Ecological Balance Transforming the Programme into mission. Following Points justify the application of societal marketing principles An Optimal mix for Afforestation programme. .Afforestation Marketing and its Justifications Afforestation Marketing focuses on the application of marketing principles for the time honoured and effective implementation of programme social interest are protected. Inculcating Mass Awareness.

Afforestation MIX & Promotion Afforestation † Afforestation MIX:  Based on the properties of different groups of plants.  Afforestation     MIX constitutes: Rural Forestry: Ownership of land is of Public or forestry is found in community and panchayat land Farm Forestry: Ownership of land is of individual and it·s a process of technological benefits to farm sector. Industrial Forestry: Industrial forestry is process of industrial transformation by supplying them necessary raw materials. formulation of package which will help in making the programme profitable and thus succeeding in having fair bending of environmental and commercial considerations. Urban Forestry: Urban forestry aims at bringing trees to doors of urban people and developing aesthic sense. .

Afforestation MIX & Promotion Afforestation † Promoting Afforestation:    Throws more light on promotional creative efforts which helps in inculcating mass awareness. Using Sophisticated media and highly professional advertisement agencies Emphasis on Rural Segment by using Songs and Drama Division of Govt of India. Folks songs and dramas based on Afforestation would be helpful in motivating the rural prospects .

Distributions † Pricing:     Good Support from different global organizations. Involvement of voluntary social organizations for distribution.Pricing. State Forest Department should assign due weightage to those plants which are more productive or have commercial value. however there are cases of financial insolvency. Minimizing the no of channel for distribution and activating the lower level personnel by offering them incentives. The financial constraint in affecting proper maintenance and protection of plants. Implementing innovative strategy for identifying the leakage † Distribution:    Need of Innovation strategy in the distribution system which contracts the gap and makes the distribution process smooth and fast. .

Question 1: Do you find Formulation of Afforestation MIX an Essential Dimension for making Afforestation Program productive? Justify your answer .

ANSWER 1: YES Afforestation mix for rural economy includes both rural forestry (community land) and farm forestry (individual land). .

Comment on this statement and suggest the Afforestation mix that you find suitable for Rural forestry.Question 2: An Optimal Afforestation MIX makes possible a flair blending of Environmental and Economic considerationsµ . .

It is important that different constituents of the programme is well tested in view of of changing social. Thus based on the different groups of plants.Question 2:      Blind Afforestation has proved to be non productive. Afforestation programme cannot be profitable. a package should be formulated which help in making the programme profitable and thus can succeed in having a fair blending of environmental and commercial conditions . Majority of Sate Forest Department personnel are not aware of the nature and properties of plants Most Vital Process in the Blending process is selection of suitable tress which on the one hand generates more oxygen and are also found productive. Without knowing the nature and properties of plants. economic requirements.

bee.       Fodder for Livestock Fuel wood for Kitchen Small Timber for house construction Protection of Degraded Land Productive Utilization of idle land Making Organic Manure from Cow Dung  In addition.Afforestation Mix suitable for Rural Forestry  In rural economy of India. due weightage needs to be assign to rural and farm forestry for fulfilling multi. silk industry.faceted needs of rural society . the mix should also take into consideration the development of industries of different categories by supplying raw materials such as wood for timber industry.keeping industry. sports items. dairy industry and paper industry which would be strong foundation for the development of small and cottage industries .

In the light of this statement justify the rationale of Innovative Marketing for Afforestation Program? .Question 3: In a true sense we are at the brink of an Environmental Disasterµ.

the results have been limited. † Afforestation initiatives have not been very successful on account of several barriers †     Lack of Awareness among the masses Poor support from the Govt Agencies Unplanned afforestation Lack of Financial Support .Question 3: Background India·s share of the Global Forest cover is merely 1 % † Despite initiatives undertaken for afforestation in the various 5 year plans.

polluted cities.Question 3: The concept of Afforestation Marketing focuses on a managerial approach in promoting afforestation which keeps pace with our socio-economic and environmental requirements † The need of the hour is thus an Innovative Marketing approach to Afforestation by looking at the entire marketing mix and variables that impact the results. degraded forests. ecological imbalances requiring a sense of urgency. † . † This is critical considering the situation that we find ourselves with unplanned industrialization.

† Making the Afforestation Cost Effective so that it becomes a self-sustaining initiative which is commercially viable. † Inculcating Mass Awareness so that barriers are removed from the minds of the people.Why Market Afforestation ? Formulating an optimal afforestation mix that will ensure that a good mix of trees & plants are selected which makes the program commercially viable. † . † Segmenting the market to identify sensitive Target Segments.

† Transforming Afforestation from a mere program into a mission for change. † Maintaining Ecological Balance taking into account the geography of the region and specific needs of the local populace. † Thus we can see that there is a need for an Innovative Marketing Program that integrates all the above elements to achieve the desired results through various Marketing Techniques. † . † What we lack is the managerial proficiency and commitment required to undertake such a mission which is what we should aim to bridge in this session.Developing and Improving on the Benefits the program will have especially for the Rural Masses.

Question 4: What is the relevance of Social Forestry to the Development of Rural India ? Discuss. .

.Undertaken on Community Panchayat Land Farm Forestry«..Question 4: Social Forestry † Afforestation undertaken as a community development program aimed at protecting the social / public interest.. . † 3 Key Constituents †    Rural Forestry «. protecting the environment.Undertaken on Individual Farm Land Urban Forestry«.Undertaken in City Land. and supplying essential materials to different category of users / industries.

sand casting & erosion .Question 4: † Farm  Forestry Afforestation initiative undertaken by Individuals on their farms lands with or without Government support.  Benefits are as follows    Source of supply of firewood replacing Cow Dung which can now be used for fodder improving productivity Helps build a balanced rural economy through supply of firewood. Helps protect agricultural fields against winds. small timber and fodder meeting daily requirements and also generating income.

sport goods. Degraded Forests. etc  It includes restoration of derelict area bearing scars of industrial activity like quarrying. silk. Road and Railway sides.  The rural masses also benefit by way of employment opportunity the initiative provides .etc  Rural Forestry helps supply essential raw materials to support the cottage industry like honey. edible oil from seeds. paper. lime burning.Question 4: † Rural  Forestry Undertaken on Community Land. canal banks. Panchayat Lands. road construction. etc. mining.

.Question 4: † In order to make this work 2 important issues are   (1) Optimal Blend of Rural & Farm Forestry (2) To formulate a mix of different groups of trees found commercially viable. † A fair blend of Rural Forestry and Farm Forestry is a crying need of the rural economy and if we professionally manage the afforestation it will have a great economic and social impact besides protecting the environment. environmentally friendly and geographically acceptable.

Question 5: A crying need of the hour is to inculcate Mass Tree Consciousnessµ. Discuss this statement in the face of creative promotional strategies that you expect to be more sensitive in the Indian Setting. .

† † . the ´Tree Consciousnessµ among the masses would remove all the hurdles in the implementation of the program. people are not sensitive to the need for afforestation The challenge here is to create mass awareness about the need for afforestation by effectively selling the benefits of these initiatives. If we succeed in creating awareness.Question 5: † The biggest barrier to change is resistance from people especially with illiteracy levels being high.

religious sentimental values associated with trees (eg. it is important to take the help of Opinion Leaders like Panchayat Heads. Pipal. † † † . Neem) can be exploited to reach out to an audience who may not be receptive to logic. Mass Media needs to be used and Creative Advertisements that draw attention and simulate interests. In a rural setting.Question 5: † Segmentation ² Target each segment differently«In polluted cities and specific areas people would be more affected by the environmental degradation. In rural areas. to drive the message across to community.

dramas. be given adequate incentives to motivate them to convince people. road shows to be organized to create awareness among the masses. conferences that get media coverage and draw attention to the need for afforestation. Govt Personnel to be trained effectively to manage the promotion activity. † † † . Public Relation Tools to be used by organizing events. Folk songs.Question 5: † Financial incentives can be offered to the farmers for undertaking afforestation where the idle land is provided by the Govt and benefits of the trees grown are shared by the individual.

Service Providers can encourage their consumers to subscribe to email bills and help reduce paper consumption.Question 5: † Govt can tie-up with schools where children are involved in planting saplings so that the tree consciousness is created at a young & impressionable age. thereby saving trees. Example ² Idea Campaign on Ebills. Govt can tie-up with Service Providers. Websites. where urban population can contribute financially to Afforestation initiatives. Seminars to be organized in villages during gathering highlighting the ´Economicµ benefits ² when they see potential for additional income they would be attracted to contribute. † † † .

/ City planners to be educated on the need for Afforestation and how it can help improve the aesthetics of the city besides being environmentally friendly. † Town .Question 5: † Govt should initiate a national day for Tree Plantation with several celebrities appealing to different section of the population being involved in the initiatives.

Thank you .

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