Target audience- and representation of a social group
My target audience is the social group that is Steam punks, I would also try to appeal to people who fall into the alternative category.
I am trying to represent the social group of steam punks through, showcase their fashion and music. My magazine appeals to the Ideology of steam punk, a sense of camaraderie and a narrative element. I reinforce that by writing parts in a partial victorian style this Envelops the reader in the narrative of the genre. By using images that reinforce the narrative I believe I have created image/ lifestyle that appeals the reader this will draw them into my magazine.
In what way does your media product use, develop or challenge conventions of real media products? How did you attract/address your audience?
How does your media product represent particular social groups?
I followed conventions for the front cover, I placed most of the information on the left hand side as ell as the logo as I found out that in shops magazines are usually displayed with only the left side showing, so the audience will see the logo and kickers and this will draw their attention to the magazine. My house style was light browns, black, red, white and grey. I chose these colours as they mimic steam punk styles of leather, metal and the Victorian style clothing. For some text (mainly titles and sub headings) I chose 2 Victorian styles: Romantiques, rosewood STD I chose these as they remind me of the font of Victorian theatre and circus posters, this matches with the theatrical elements of steam punk therefore appealing to my target audience. For the basic text I chose Sathu, I chose this as it was simple and would not draw the eye from other elements of the page but it was still not bland. I placed a barcode with date and website address to make it seem more professional. I based my price on my audience research, I had found that most steam punks (my target audience) were on a medium income so I decided that the price should be relatively low. The central main image is striking and will draw the reader into the magazine. The direct mode of address also adds to this effect making the reader feel involved. Also the figure is in steam punk clothing this reinforces the steam punk image I am portraying, it will also connect with the readers linking to their clothes. I used this graphic to emphasize the free offer, the text will attract the viewers eye as it is a different colour and then the offer will draw them into the magazine. The kickers add are used to show the readers the content of this issue. The use of words like exclusive make the article seem exciting and it encourages the audience to buy this magazine. They are placed on the left hand side as this is what most people see, therefore the selling points of the magazine are clearly shown. For the kicker heading I used rosewood STD and for the anchorage I used Sathu.
I chose to have a selling line I placed it in the conventional place as I Thought that it would have most effect placed here and would draw the audiences eye. I chose to use rosewood STD And I coloured it yellow to fit in but stand out from the background. After researching backgrounds I decided I wanted one like this, as I could not use some one else's I created my own, firstly I crumpled some paper I then soaked it with a wet teabag this aged it, I then scanned it on Photoshop I added a sepia filter. I then used some paintbrushes, cogs and dirigibles to make it a bit more steam punky. The title for my magazine is flashback I chose this after running some titles past a sample audience. I chose this one as they preferred it and I think that it shows the steam punk side more as it is the past that never was. I put this slogan under the title as I think it is important. For both the title and this slogan I used Rosewood STD to keep in with the house style. I placed the F of flashback in a Gear graphic as I thought it linked it to the other pages and establishes this graphic as a house style. This style is used to draw in my target audience through symbols and features that would appeal to them.
For my main article I chose the article I am doing for my double page spread I chose these words as they are linked to the steam punk elements of airships And this would draw in my target audience. The anchorage acts to inform the Audience what the article is about in this instance it is coverage of Whitby Goth weekend this appeals to the target audience. For the WE HAVE LIFT OFF I used Romantiques I think this draws the readers eye into the front cover and it Also follows the house style. The anchorage uses Rosewood STD.
I used a brass effect for a menu strip, this links to steam punk styles. The use of a flash Plus is used to draw the viewers eye to the extra features. This text is also done in Rosewood STD to keep with the house style. The text was enhanced with the stroke effect to bring out of the page and draw the readers eye.
I placed the title graphic on the left side as this is what viewers see in the shop and this logo will be recognizable and readers will be drawn into the magazine.
The title is in the top third, this is in keeping with magazine conventions.
I placed the kickers on the left hand side as this is what viewers see in the shop and this will help to draw them into my magazine.
I placed the main image in the central area as I thought that it would be a central and would draw the readers eye.
This graphic with offer are in the bottom third and on the right as they are not a selling point but if the customer looks at the magazine this will encourage them to buy it.
Front cover production
This was my original draft, I did want to change the background and I was planning to use an image of an old Victorian building, I had chosen these font styles early on and was planning to go with the theatrical idea. i had chosen the graphics.
This was my second draft, I had research steam punk backgrounds and decided that I would like ne like this so I created myself. I decide to put stroke on the graphics and some of the text, this made it stand out.
This is my final piece the differences to the 2nd draft is a graphic in the bottom left advertising a free feature I placed this as it will entice the reader with the offer.
To keep with my house style I made my contents heading similar to my main title on the cover I used the same graphic and font. I also placed a graphic in the top right which is similar to the one on the front cover.
I used a dirigible graphic as a page number point. This image is tied in with the steam punk idea of airships, this connects the magazine to the target audience.
I chose a action shot for my contents page I think that it adds movement to the page, the people are from a steam punk band so this will connect to the audience. For the heading I used language that reflected the force of the empires period of history which is closely linked to the steam punk genre.
This menu strip has an semi opaque background this defines the box whilst not obstructing the image. For the text I kept with my house style and used Rosewood STD, I also put stroke effect on all the text, this made it stand out a lot more. This drew the readers eye to the articles. I used a small cog graphic as bullet points this reflected the steam punk genre where the cog is a common motif.
For the main menu strip I used a full box with a brown fill, I split it into general sections for the section headings I used rosewood STD for the main text I used Sathu. I used flowing text to avoid the guitar that enters the box. For the language I played on modern phrases to relate them to steam punk. For example a old wave of sound is a play on a new wave but the old style is art of steam punk.
I used the same background as on the front cover I think it transferred well and it adds to the house style of the magazine.
I added an editorial to add some more information to the page. I used Rosewood STD for the title and Sathu for the main text. I flowed the text around the insert image.
For the insert image I used the circular tool and a sepia filter layer to create the impression of a locket photo. I feathered the edges so that It looked softer on the page.
I placed the title and graphic in the top left to keep to the house style.
The main image Is in the centre it splits the page down the middle the usual article to the left with the editorial then the special articles and exclusives on the right.
The smaller boxes are in the bottom third, the picture in the bottom third is there to draw the readers eye to the bottom to see the editorial and menu strip.
This was my first draft, at this point I had not chosen a background. The only menu strip I had was the smaller one the figures were also very central this gave little spce for information.
This is my second draft, as you can see I have added the same background as the front cover, this is in keeping with the house style. I have moved the figures to thre right giving more space for information, the locket style picture is still quite large and the bottom left corner is empty.
This is my final product. The changes I made were I made the locket picture and moved it to the right this gave me a lot more space allowing me to place an editorial in the bottom left.
Double page spread
The live shows box uses the same opaque box as the contents this links the page. I used red text for the heading to link the visual as a point colour. To follow the house style I used a mini title with the cog graphic in the top left
For the title I used Romantiques this followed the house style, and the title gives an overview of the article. The font style is like that of the Victorian circus this reflects the theatrical nature of steam punk.
The background is a number of layers firstly the house style background to tie this page to the others then a slightly opaque image then the figure is cut out then replaced in a new layer. This overlay effect on the figure gives a double shadow effect.
For the page number I used Sathu. This tied it into the text.
The text is in Sathu this chose to do it in white as it stood out against the darker background. I had tried several other font colours but after asking people I found it was to dark and difficult to read. I flowed the text around the quote that I inserted. The first letter of the text is larger and in a different font I think this adds an edge to the article. The quote serves the point of breaking up the text a bit I applied a stroke effect but I changed the colour to match the text heading on the left page as well as the figures waste colour so red was the point colour.
As well as the dirigible brushes on the background layer I decided to add some and to add to the steam punk genre, these brushes gave the effect of them being there this added to the steam punk narrative style.
I placed the intro to the left of left page, I placed it here so it would be the first thing the reader reads. I made the text similsr to the main article text, this made it obvious to the reader that this part was part of the main article.
The small insert image gives extra information and draws the readers eye. I placed a drop shadow effect on the picture to enhance it and make it stand out. The picture supplements the contents of the box.
The main images are all in the middle section drawing the readers eye.
All the point colour red is in the middle section. This links the pages. I chose red as a point colour as it is one of my house style colours.
The quote is in the centre of the page so it draws the eye, this helps show the importance of the quote.
Double page spread production
This is my first draft and at this point I had not added any text. Also, I had not added the top left title and graphic. Also my background was not quite finished. This page was wrong as it was constructed on a portrait page, so everything had to be rotated and text did not work properly so before I moved on to add text I remade the page on a landscape page.
After remaking the page I added the text which I had pre typed on word, I then added the quote and text wrapped around this and the central image. I then added the top left graphic and title to keep the house style. I think the central image will appeal to steam punk as it is steam punk clothing and in a some what theatrical style.
What have you learnt about technologies from the process of constructing this product?
During the course of this work I have developed my technical skills. As I primarily used Photoshop, my skills and number of abilities have increased. I already had some Photoshop skills but they have increased dramatically and I now know many new skills. I also developed my camera skills during my photo shoot I had to develop my skills and adapt my abilities to an unfamiliar camera, I practiced at home before the main photo shoot.
To view the production of work follow this link to my blog. http://tom-tomsmediablog.blogspot.com/2011/01/photoshop-work.html
Looking back at your preliminary task (the College magazine), what do you feel you have learnt in the progression from it to full product? College magazine
The college magazine gave me chance to develop and remember Photoshop skills, as I begun work on the music magazine a lot of the technique I used on the college magazine was useful. The basic photography also came in useful. During the college magazine work I learnt many things about magazines that helped me with the production of my music magazine, such as how things are placed on the left as this is what customers in a shop see. I also learnt about the conventions of a magazine such as titles, mastheads and anchorage. Most of these conventions can be found on my magazine.
What kind of media institution might distribute your media product and why?
I think that as my magazine is intended for a niche market that it would be better if it was distributed by a smaller company. I think my magazine would also suit a web based publisher, as the internet provides a brilliant entry into the niche market and makes it easily accessible to my target audience. A cottage industry may suit my magazine. I think that as my magazines subject is quite specialized it would suit a small company best as they have room to specialize. Future publishing would be a good choice as they cover niche audiences and are a small company, so they could specialize and develop the magazine.