TWO BRANDS

Mr. . convenient ramen product would help to feed the masses. Faced with sparse food sources after World War II. Mr.Nissin¶s foundation Nissin founder was Momofuku Ando. Today. Nissin's corporate philosophy inspires this same commitment to taste. His goal was to create a satisfying ramen that could be eaten anywhere. he had always instilled a sense of commitment and quality in Nissin products. convenience. Ando realized that a quality. Ando began the company as part of a humble family operation back in 1948. anytime. and quality.

it was the first company to launch instant noodles in 1958 and cup noodles in 1971. .. In view of an increasing demand for processed foods. Continuously innovating new products. It has been the market leader in cup noodles and has served over 10 billion servings. Indo Nissin foods have always been innovative in terms of new product development. has about 25 production facilities in eight countries. Ltd. It has launched new innovative products in India to cater to a specific user segment.. established in 1958. it plans to tap a larger share of this potential market. Nissin Food Products Co.

the agreement broke off between the two parties in 1998 and HLL pulled out its stake from the company.Nissin in INDIA Nissin Food entered India in 1988 through a joint venture with Brooke Bond India Ltd. (Brooke Bond later merged with HLL) to form Indo Nissin Foods Ltd. However. . HLL also gave up the distribution of Indo Nissin products. The company then decided to distribute the products through Marico Industries.

Production facilities are located near Delhi and in Bangalore. It is a ISO 9002 . Top Ramen is the major brand of the company in India with approximately 20 percent market share in the instant noodle market.Top ramen in India  The company manufactures noodles and a variety of home food. Indo Nissin uses the technology of its parent company for manufacturing its products .

61 million for year ending December 2005. . The company had net sales of US$ 8.sales   It registered a 31 % healthy growth in net sales for the period 20022005 .

. It is understood that the increased scale of business has prompted the company to end the agreement. However.DISTRIBUTION AND MARKETING   In 1998. the marico entered into an agreement for distributing and marketing Indo Nissin's Top Ramen and Cup Noodles brands in India. the alliance was scaled down to cover only distribution. when the agreement was last renewed in 2006.

Being a premium product (Rs 20 for 80 gm). Indo Nissin has unleashed the brand to select markets capable of consuming and relishing the `concept' of Cup Noodles. . Indo Nissin hoped to make a comeback with a massive free sampling exercise which was launched across cities which had the potential to accept and consume the brand.NISSIN¶S CUP NOODLES   Indo Nissin has taken the onus of creating a new Cup Noodles market by bringing in its brand from the cold and thereby adding to the volumes of its noodles sale in the country.

be a smoodle" evolved as the base line for the brand. It was re-launched in its current avatar. The company also launched it s animated characters such as macho man and duck (both for veg and non veg respectively) . A spicy and saucy product was introduced. The brand targeted older kids who wanted to make a personal choice. Hindi film star. again aimed at young adults. Top Ramen Curry Smoodles was launched to expand the category. with modern western imagery.EVOLUTION Top Ramen was initially launched as a soup style noodle. which was not received very well in India. "Don't be a noodle. Shahrukh Khan was endorsing the new product.

Top Ramen has a higher skew. The superior taste experience has helped develop a loyal consumer base for Top Ramen.Consumers  Compared to the market. towards upper Socio Economic Class (SEC) consumers. .

It took several years and lot of money for Nestle to establish( I would say create) its Noodles brand in India . Now it enjoys around 50% market share in this segment which is valued at around 250 crores .Nestle launched its noodles in the Indian market in the early 1980's.Major competitor Brand : MaggiCompany: NestleAgency" PublicisMaggi owned by Nestle is a brand that created a category for itself in the Foods market in India. Nestle wanted to explore the potential for such an Instant food among the Indian market. The brand which is famous for the Noodles has evolved into the umbrella brand for Nestle in the Food segment.

. etc. MAGGIE¶S advertising too played a great role in communicating the benefits of the product to target consumers.' (Only 2 minutes) and 'Fast to Cook Good to Eat' effectively communicated the product's benefits to target consumers. I'm hungry). bhookh lagi hai' (Mom. Through its ads. Taglines like 'Mummy.MAGGIE¶S MARKETING  NIL aggressively promoted Maggi noodles through several schemes like distributing free samples. giving gifts on the return of empty packs. 'Bas 2-Minute. NIL positioned Maggi as a 'fun' food for kids which mothers could prepare easily.

20 . MAGGI TAPPED THIS SEGMENT TOO BY LAUNCHING ITS OWN CUPPA NOODLES IN 2008 BUT AT A RATE OF RS. WAS THE ONLY MAIN COMPANY MANUFACTURING CUP NOODLES THAT TOO AT A CHEAP RATE OF RS.CUP NOODLES NISSIN INDIA LTD.25 WHICH WAS HIGHER AS COMPARED TO NISSIN¶S CUP NOODLES BUT DUE TO NEW PACKAGING AND HEAVY ADVERTISMENT MAGGI¶S CUPPA NOODLES SALES WERE FAR BETTER THAN NISSIN¶S CUP NOODLES .

top ramen curry .cup noodles (vegetarian and non-vegetarian) it should understand the taste of the Indian people and then launch the products accordingly .What should Nissin do to increase its market share: Nissin should also increase its depth in product mix by launching various Types of noodles as launched by MAGGI such as aatta noodles etc. Currently nissin has three products in its noodle line i. Nissin should launch its own new products in order to compete with the rival Brand MAGGI which has various products in its noodle line .e top ramen .

Packaging As u can see above packaging of Nissan cup noodles is not at all attractive as compared to maggi cuppa mania so it should change the packaging and make it more attractive in order to grab the attention of the consumers.Marketing mix Product. .as mentioned before in product mix it should develop new varieties of noodles to satisfy different taste preferences of different consumers.

Place. 20 and maggi is selling its cuppa mania for Rs 25 still maggi is covering the major market so any change in prices is not going to increase there market share so preferably they should not make any change in their prices.top remmon products are not available everywhere so the company should emphasize more on distribution and should select the best distribution channel so that consumers can have easy access to their product. Price.top remmon is selling its cup noodles for Rs. .

Promotion  Advertising   Space for video Next about advertising .etc .sales.

Advertising Nowadays top remmon is not showing any advertisements on the television therefore only the old generation is aware about the company and their products and not the coming one so they should actively participate in advertising and create its awareness among the consumers and try to convince them to try top remmon at least once which would help the company in building its brand. .

Sales promotion .

Total Product Concept  The taste of the Nissan's noodles is not preferred by Indian consumers so they should make a market research on this core product and identify what is the expected product by the consumer and innovate their product according to the taste and preference of the indian consumers. .

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