Wine Online ² What·s Next

With the proliferation of social networks, the internet landscape has changed significantly.

Your customers are more connected, with more access to information than ever before.

And, more importantly, they have reclaimed control over what your brand means.




If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. -Jeff Bezos

And ecommerce has evolved into a viable and strong sales outlet.


Source: WinesVinesDATA

$1.028 billion was spent online on Cyber Monday in 2010, the first day in U.S. retail history to surpass the billion-dollar sales level. - comScore

- Online sales during the holiday season through Christmas Eve rose 15.4% year-over-year to $36.4 billion, according to MasterCard Advisors' SpendingPulse report.

Our industry has experienced two years of turmoil and challenges.

And as a result, this often ignored channel is now increasing in relevance to our industry every single day.

Systems are becoming mature. State regulation are settling down. Consumers are being conditioned. The wine industry is ready.

Data is a precious thing and will last longer than the systems themselves.
Tim Berners-Lee
Inventor of the World Wide Web


³Search is fiber that connects the internet´ Doug Cook ±


One wine« Seven Different Ways

It CAN be done . . .

You are responsible for managing the way your brand is presented in a Google Economy

Social is the lens to discovery on the web. ³Social is the lens for discovery.´

Consumer generated content is on the rise.
For people under 40, 70% of the content they read online has been written by somebody they know.*


³It is a bull market for free content.´ Alessandra -Tony Tyler Coleman ± Dr. Vino

³Content will be the future of advertising, people distributing and creating content for your brand will be the barometer of your advertising success.´ Barry Schuler ± former CEO AOL/Time Warner/CEO Meteor Vineyards

MOBILE The Internet in your pocket

Smart phones have become smarter.

These wine consumers are early adopters of technology; 80% of all smart phone owners are of drinking age today:

‡58% Income above $75K* ‡29% Age: 25 - 34 ‡36% Age: 35 ² 54

Android OS:

‡43% Income above $75K* ‡Skew slightly younger & male ‡Leading growth in Millennial Ad consumption**
‡*The Neilsen Company Q12010 ‡**TechCrunch Mobile: Android Surpasses Apple as the Leading OS on Mobile Ad Network 1/13/11

Ref: HubSpot Blog, 7/2010 - 11 Mind Blowing Mobile Marketing Infographics


The Numbers



The Numbers

43 70


The Numbers

43 70

year old women are the average social gamers.*

percent of the US purchasing power belongs to women.



Gamification of the world is happening all over

Foursquare users unlock and collect badges as they check in to locations.
Captured close to 3 million users in a year.

Get Glue. users get awarded with badges as they review and consume entertainment.
iPhone app contributed to 800,000 ratings in its first 6 days.

The Huffington Post rewards readers with badges based on the number of comments they post.
The Huffington Posts receives an estimated 100,000 comments a day.

Wine online. We believe.

@pmabray @vintank

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