Prepared By : Abhinav Bhatnagar


Dustin Moskovitz and Chris Hughes.INTRODUCTION  Facebook is a social network service and website launched in February 2004 that is operated and privately owned by Facebook. 2 . Incorporation.  Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin.

and. the Ivy League.  It gradually added support for students at various other universities before opening to high school students. but was expanded to other colleges in the Boston area. finally.CONT…  website's membership was initially limited by the founders to Harvard students. and Stanford University. 3 . to anyone aged 13 and over.

4 .REAL STORY BEHIND FACEBOOK  “I need to think of something to make to take my mind off her…” Statement by Mark Zuckerberg.

5 . placing two next to each other at a time and asking users to choose the 'hotter' person". the site was comparable to Hot or Not. and "used photos compiled from the online facebooks of nine houses.  According to The Harvard Crimson.CONT…  Mark came up with the idea of comparing classmates to farm animals and letting people vote on who was more attractive.

Facemash was created with no animals involved . 6 . on October 28.CONT…  Ultimately. 2003.

 On February 4.000 photo-views in its first four hours online.com. 7 . Zuckerberg launched "Thefacebook".  Zuckerberg began writing code for a new website in January 2004. 2004.CONT…  Facemash attracted 450 visitors and 22. originally located at thefacebook.

8 .

Cameron Winklevoss. three Harvard seniors. Tyler Winklevoss.CONT…  Six days after the site launched. and Divya Narendra. 9 . while he was instead using their ideas to build a competing product. accused Zuckerberg of intentionally misleading them into believing he would help them build a social network called HarvardConnection.com.

10 . Dustin Moskovitz (programmer).CONT…  Eduardo Saverin (business aspects). Columbia. and Chris Hughes soon joined Zuckerberg to help promote the website. Andrew McCollum (graphic artist).Yale and gradually Canada and US.  In March 2004. Facebook expanded to Stanford.

California. Facebook moved its base of operations to Palo Alto. and the entrepreneur Sean Parker. became the company's president.  In June 2004.CONT…  Facebook incorporated in the summer of 2004. 11 . who had been informally advising Zuckerberg.

000.  The company dropped The from its name after purchasing the domain name facebook. 12 .com in 2005 for $200.000 later that month from PayPal cofounder Peter Thiel.CONT…  Facebook received its first investment of $500.

13 .

CONT…  Facebook launched a high school version in September 2005. which Zuckerberg called the next logical step. 14 . including Apple Inc.  Facebook was then opened on September 26. and Microsoft. to everyone of ages 13 and older with a valid email address. 2006.  Facebook later expanded membership eligibility to employees of several companies.

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BUSINESS ENVIRONMENT  Business environment of facebook is totally depends upon these factors in my opinion:  Socio-cultural  Technological  Demographic 17 .

CONCLUSION  At last I would to say that Facebook is just by chance creation by Mark zuckerberg and at that time there is no research methodology adopted.  But today it is a large success by making a revenue of $2bn. 18 .

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