Presents the launch of


Who are we?
Product Profile
Organic work wear Natural fabrics including Linen, Cotton Organic accessories like bangles, earrings, bracelets made of Wood, Bamboo, Jute Western work wear/accessories for men and women

Key Differentiators
Mid ranged pricing Broad range of sizes (XS XXXL) Extensive distribution Organic Western (Formal) wear now made affordable

Who are we talking to?
Urban Demographics 21 years upwards Men and Women Working Professionals Middle and Upper middle class

Our typical consumer
Fashion Savvy
Amar, 22, is working at a leading advertising firm in Mumbai. He spends an average of 3000/- on apparel and accessories On a lookout for fashionable and trendy corporate wear

Environmentally Conscious
Sonali, 32, owns a renowned beauty spa and health centre in Bangalore. She spends an average of 10,000/- every month on apparels. Is environmentally conscious

How do we reach you?
Mall activations across all the cities
Human Mannequins Creation of an organic zone at the food court extending the ORGANIC concept to food (which will also have discounts and coupons to the TATVA store) CONVERT all the escalators to make them look ORGANIC - like cover it all with jute, innovative scaffolding which becomes newsworthy Play an audio visual on the benefits of ORGANIC in multiplexes, before the movie begins. Take an ORGANIC break head to the TATVA store on the 2nd Floor..

Office Complexes/ Airport lounge / Train stops
Use the foyer space in LARGE OFFICE COMPLEXES that emulates the ambience of a corporate office space and have men/women dressed in the Tatva attire.

Brunches at Housing societies
Educate on the benefits of an Organic Lifestyle through awareness camps

Our digital presence
Creation of an interactive digital campaigns for customer engagement Develop own range of organic products like candles, incense sticks, paper Mache and the most popular one gets gift hampers and prizes Social Media Marketing - Creation of TATVA page on facebook and the TATVA twitter handle ENGAGE & INFLUENCE Mobile Marketing - Short code marketing example SMS Tatva to 5555 for an early bird discount at INFINITY MALL, MALAD

Maximized reach

Print ads in all leading publications Radio spots

The Event Fashion Show
An eco-friendly themed fashion show - Power Dressing the Organic Way Fashion show at JW Marriott, Mumbai Unveiling of TATVA the brand by Konkana Sen Sharma and Ness Wadia (the promoter of the brand) Attendees include the press, TV channels, socialites, and eminent personalities like Gul Panag, Rahul Bose, Suhel Seth, Kitu Gidwani etc.

Giving back to the community
Set-up of Rachna , an educational trust funding education of children of farmers, local artisans and weavers

Provide job opportunities at Tatva and Bombay Dyeing production units under Rachna initiative

Green Hope tree plantation drive across cities

Event Management team
Rifath Aara Swathi R Veena Pathare Pragya Patra Snigdha Kapoor Kriti Singh Abha Sugandh Roy Smriti Tewari


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