Agenda The ONEHOPE Difference Varietals & What They Stand For Marketing Support National Growth Unique Programs

& Tools Discussion Skyland I North Carlolina
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ONETEAM I ONEVISION

OUR Mission
í To create a global brand using the viral power of Cause Branding í Commitment to Quality í Dedicated to Helping others

OUR Wine
í Wine Maker I Rob Mondavi Jr. í Produced at the FOLIO Wine Studio í Mentored by Michael Mondavi

ONEHOPE PACKAGE

AIDS

I

Troops

I

Brest Cancer

I

Autism

I

Environment

I

Children's Hospitals

We Donate HALF Our Profits To Charity

NEWS WORTHY

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ONEHOPE EVENTS
‡ Sundance Film Festival
‡ Oscars pre-parties
í Ok Magazine pre-party í Sony Music Oscar Dinner

‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡

BAFTA¶s Grammys Outfest Film Festival 2010 Austin City limits Music Festival 2010 LA ³Run for Her Life´ 10k Red Cross National Fundraiser Holly Rod Foundation Black Card Circle Foundation

Local 2011 Targets:  Blue Ridge Wine Festival

250 Events Participated in 2010 Over $400,000 donated since 2007

ONEHOPE ONLINE MARKETING
.

COM

MyONEHOPE.COM
Estimated Launch: February, 2011

CURRENTDISTRIBUTION
Southern Wine & Spirits

NOTABLEPARTNERS
Regional Retail Outlets:
Major Hotels: Restaurants:

Airlines:

NationalOn Premise
Mastro's All National Locations Starwood ± Arizona
Six Hotel Locations October-Nov Program ‡ Featured Wine throughout hotel ‡ Featured Banquet Wine

RA Sushi All National Locations

Westin San Francisco
In-Room Program

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ANNUALCAUSE PERIODS
February ² Valentines Day: Chardonnay & Merlot March ² St. Patrick·s Day: Sauvignon Blanc April ² Easter, Autism Month, Earth/Arbor Day: Cab & Sauv May ² Mothers Day & Memorial Day: Chardonnay & Zinfandel June-August ² Summer Whites: Sauv Blanc/Chardonnay July ² 4th of July: Zinfandel August - Suzan G. Komen Tri for the Cure ² Chardonnay October - Breast Cancer Awareness Month: Chardonnay November ² Thanksgiving & Veteran·s Day: Zinfandel December - AIDS Awareness Month: Merlot

2011 KEY Program Periods
Tertile 1 | March/April Focus
Summer Menu Focus: ‡ Chardonnay, Sauvignon Blanc, Reserve Pinot Noir April: National Autism Awareness Month, Earth Day & Arbor Day Priority - Cabernet Sauvignon

Tertile 2 | Summer Focus
June: Making Miracle¶s Happen June/July: Summer Whites July: 4th of July August: SGK Tri for the Cure

Tertile 3 | OND
October : ³1 in 8´ Program

MARCH | FIGHT AUTISM
April | National Autism Awareness Month
Hot Pricing: ? Incentives: Tools Available  Table Tents  Case cards  Pins | Bracelets  Incentives Raise Money for Autism Speaks $12.50 per case donated
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ONEHOPE TOOLS

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Discussion Topics
1. Pricing- $5 DA w/o incentive support 2. Samples 3. 2011 Depletion Goals- 200 ONP 4. POS & Promotional Needs 5. Local Target Events ² EXPOSURE
‡ ‡ Charity Customer

6. ONEHOPE Market Visits / Sales Blitz 7. Salesman Incentives
‡ ‡ Case Sales Top Performer

8. Top Accounts (My Target List) 9. Pinot Noir 10.ONEHOPE Brand Ambassador & Brand Associate program

ONEHOPE HERO Program 
Highlight Top Performing Branch Manager after each of the 3 program periods  Create a Custom Landing Page highlighting top performer and promote on ONEHOPE Website, Facebook, and Twitter  Include the top performer in the SWS Newsletter  Tickets to premier charity event  Etc.
CONGRATULATIONS to June¶s ONEHOPE Hero award winner Brad Pitt. Through Brad¶s hard work and dedication he was able to sell a grand total of 786 cases in 1 month. These sales helped generate over $9,862 for Children¶s Hospitals throughout Colorado. Thank you Brad!
Brad has been with SWS for over 10 years. He resides in Highlands Ranch with his Wife Angelina and 14 children. In Brad¶s spare time he enjoys architecture, charity work, traveling, and acting.

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