The Brain Ads

Business Through Networking

thebrainads. We work closely with city councils and landowners to develop valuable services for them.Brain Ads-Introduction Brain Ads is one of largest out-of-home advertising company in World.street furniture.com. Brain Ads is now diversifying it s business in Asia through Networking Site by the name of www. Brain Ads continues to grow and to innovate. venturing into new markets and investing in research and development. the community and the advertisers who utilize our portfolio. . transport and digital. We focus exclusively on out-of-home and have a presence in all areas of the market . location and innovation. billboards. Our rapidly expanding portfolio accounts for a quarter of the out-of-home market and emphasizes quality.

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These Economies are growing at the fastest rate and companies would like to capture the market share as soon as they can for which they rely on the reputed research companies who can provide them the exact demand of nation and views of people. This ensures that advertisers are getting the audience they want and that they are watching the messages.the online business and usage is increasing in a very rapid manner and if we go facts then online usage in Asia is increasing more then Europe or any other part of World.Brain Ads Business Model In UK and other parts of Europe . They plan to spend heavily only when they know what is the exact demand. The Brain Ad system offers advertisers features and capabilities that are unique and not available on any other advertising platform in the world. The xyz % of world population stays in Asia Pacific region and demand and usage of Online viewer is multiplying . Brain Ads gets business from the corporate because they can use your profile information to send you meaningful relevant ads same time you can also use the "current interests" window to specify things you are interested in right now. . Through our business model they get to know the pulse of people and plan their future strategies accordingly. Brain Ads also ensures that users watch ads by requiring users to enter a code or interact with the system or answer a question at the end of each ad . If advertisers have products or services that match those interests. promotions. they can present those ads. This is the main reason why corporate are shifting their Head offices and business their in India and China.The XYZ reports shows that India and China are the fastest growing Economies of the World. information and coupons to you.

The Brain Ads .

Why Company Advertise?  Brand Promotion  High Market Share  Awareness  Knowledge of Product  To Make more Sales  To Grab Customers .

Till Today people are advertising through following manner. 1)Television Ads 2)Radio Ads 3)Newspaper Ads 4)Billboards 5)Internet Ads .Modes of Advertisement This is the revolutionary site which will change the way people think about internet advertising.

.Television When pricing a television commercial. It has been estimated that the average cost of producing a 30-second national TV commercial is nearly 3 4 lakhs. you need to weigh the costs of two separate things: (1) The cost of producing the commercial (2) The cost of airing it.

Radio Traditional Mode of advertisement No picture only voice is involved Lots of Competition on Air No fixed Clients No idea of Age Group Mainly heard by Drivers or Car Users .

Newspaper ‡ ‡ ‡ ‡ ‡ ‡ Traditional Media Not much Impact Shortest Duration Media Expensive Media Newspaper to E-paper Newspaper to Mobile Newspaper .

Face book. . Bingo You tube are the best social networking Sites. Twitter. U Stream.Internet Advertising ‡ Best Mode of Advertising ‡ No Guarantee to Reach Target Clients ‡ Yahoo.

com Guaranteed Viewers Target Clients Guaranteed Watched MIS report Survey-Response-Action Most Creative way to present Ad Cost Effective .Ads on Brainads.

How Brain Ads Work We will show you a small example of Fair and Lovely Cream (Fairness Cream Ad) sent to a small population size .com and followed by survey taken from different viewers . This study is based on ad given in www.thebrainads.

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The brands which are very successful in northern part of the country may not find a place in South India Similarly some brands are successful in rural areas and tier II cities whereas not in cities and metros. Here arises the need for a study on brand preference. The market growth rate ranges between 15 20% on a year-to-year basis. The market size for fairness cream in India was estimated to be Rs.800 crore. The market of fairness cream is wide in India as India is a country known for its diversity different brands are used in different parts of the country. This report includes the marketing mix. the key findings of the product category. The questioner also examines the factors influencing consumers in preferring various brands of fairness creams. this report aims to identify the brand preference of consumers towards fairness creams. the factors influencing. ‡ ‡ ‡ ‡ The market especially in context with females The factors influencing brand preference for fairness creams.EXECUTIVE SUMMARY Fairness creams have become a vital product for the Indian FMCG companies in increasing their overall sales due to the importance given by Indian consumers towards fairness. suggestions for improvement in the present scenario. Hence. The business environment factor affecting the product category To find out the brand preference of client . As India is a country known for its diverse consumers in different parts of the country preferring different brands . consumers buying decision. The classification of the product on different parameters according to the customer.

To analyze ‡ The market of the fairness creams in India. -General environment. .Objective of the project To study the market especially in context with females. -Socio-cultural environment. As first of all concept of fairness cream was introduce especially for the ladies basically. To find out that is market of fairness cream is limited to females/teenagers in the country or it has an ability to expend. -Technological environment Specific environment -Customers -Competitors -Marketing intermediaries . -Socio-cultural environment. -Psychological field. To find in which segment the market is wide survey was Done. it is a impact of socio-cultural environment as preference is given to a fair bride. To study the business environment factor affecting the product category. ‡ To study the factors influencing brand preference for fairness Creams -Firm s marketing effort. -Legal environment. Now in India fairness creams for men are also available in the market.

F. hoardings . Product ...Data Collected ‡ ‡ Marketing mix of the product category. Price.Media.distribution channel of the product.M..G..product of personal care. -Promotion.C. -Place.Factors on which price depends.

It has been estimated that males constitute 20 percent of the total sales for fairness creams in India. The market size for fairness cream in India was estimated to be Rs. different brands are used in different parts of the country. The brands. creams have become a vital product for the Indian FMCG companies in increasing their overall sales due to the importance given by Indian consumers towards fairness. The market growth rate ranges between 15 20% on a year-to-year basis. As India is a country known for its diversity. The existing players are focusing upon improving the quality and ingredients and new players are invading the Indian market. promoting styles. Vicco and Himalaya share the rest of the market share. As India is a country known for its diversity different consumers from different parts of the country prefer different brands.Interpretation of data collected Marketing mix-: Product Fairness creams ‡ Fairness creams constitute a consistent proportion of income for the FMCG companies in India. which are very successful in northern part of the country.. (HLL's) 'Fair & Lovely' with 76 percent of the market share and Cavin Kare's 'Fairever' with 15 percent of the market share. As Fairness. may not find a place in South India. .800 crore. Other important players like Godrej's 'Fairglow'. ‡ The market of fairness creams is divided in three segments every segment has its own marketing strategy. As most of the Indians are very much bothered about their colour complexion. the fairness creams enjoy very good market growth rate when compared with other related product categories. The leading players in the market include Hindustan Lever Ltd. Similarly some brands are successful in rural areas and tier II cities whereas not in cities and metros. pricing strategy. himami's 'Fair and Handsome'.

. ‡ Through their marketing Mix s ‡ ‡ ‡ ‡ ‡ ‡ Products. ‡ ‡ >Products-.Factors influencing consumer-buying decision . ‡ Firms marketing effort-: ‡ The effort done by a company to influence the consumer buying decision is known as firms marketing effort. ‡ Fairness creams has a major market because of the various factors the first of all is demand & need of the product as one who has board of his dark complexion has a solution of it in form of the product (fairness cream). Price Place Promotion.

. to his needs in a desired price .Price ‡ As we talk about the price of fairness creams it totally depends upon the target segment ability & willingness to pay but as a consumer goes to a shop and ask for the range of the particular product category he will definitely compare the benefits & price because he decides which product is giving him the best acc. ‡ If he find two/many products giving the same benefits in diff. prices he is only going to buy that product whose price is suitable for him.

Place ‡ Better accessibility of the product also helps in making a decision by the customer ‡ As if a consumer want to use a product of any company he must have an option of availability of the product around & it is only happen when the distribution of the product is strong to meet the requirements of the customer .

.And to make the consumer motivate to buy their product by promotining their product by keeping the needs of customers in mind basically companies promote their product -: ‡ With the help of film stars company tries to motivate customers psychologically.all that a company can do is to just make the consumer aware about the product .Promotion ‡ In today s market condition competition is very tough & company cant just convince the customer to buy their product . ‡ With the help of hoardings companies make customer aware about their products ‡ Through event sponsorships companies try to maintain their customer relationship as well as try to promote there products.

Table no. From the above table it can be inferred that most of the respondents who use fairness creams are youngsters as it was clear from the table that 42. of Respondents % of Respondents Interpretation of table no-4.4-classification based on age 70 60 50 40 30 20 10 0 64 45 30 17 11.33 Less than 25 25 ± 35 35 ± 45 24 16 42.67 More than 45 No.67 percent of them belong to the age group of '25 ± 35' and 30 percent of them belong to the age group of 'Less than 25' .

% of Responde nts Male. No. of Responde nts Male. . % of Responde nts Male Female Interpretation of table no-5 From the above table it can be inferred that more than 75 percent of the respondents who use fairness creams were 'females'. of Respondents % of Respondents Female.5-classification based on sex.Table no. 140 120 100 80 60 40 20 0 No. of Responde nts Female. No.

Classifications based on education. of Respondents % of Respondents Post . It can also be inferred that nearly 35 percent of them have under graduation.Table no. graduation Interpretation of table no-6 From the above table it can be inferred that nearly 60 percent of the fairness cream users have school level education. Diploma School 100 90 80 70 60 50 40 30 20 10 0 No.6.

a company needs to design its competitive marketing strategy to position the product(s) strongly against those of the competitors in the mind of customers. Based on this analysis.Competitors HIMANI 18% VICCO 12% fair & lovely 30% FAIR-ONE 20% FAIR-EVER 20% To get an edge over the competitors the every companies are putting their efforts they analyze the nature of competition prevailing in the market. In present there are five major players in the middle-end market with different marketing strategy & a common objective is to get over the competitor¶s edge .

As most of the Indians are very much bothered about their complexion the fairness creams enjoy very good market growth rate when compared with other related product categories. It is not sufficient if a company has the right product with right quality. TVCs which were widely remembered and recognized by Indian consumers for fairness creams can be made use for creating the awareness for various brands of fairness creams. Hence. other players in the market can also follow their philosophy of 'fairness'. . As Fair & Lovely's USP has done wonders. It has to be communicated properly to the target audience.CONCLUSION ‡ Fairness creams constitute a consistent proportion of income for the FMCG companies in India.

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