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" Arijit (U309011)
" Lokesh (U309025)
" Niharika (U309030)
" Rakesh (U309041)
" Suraj (U309057)
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" ërissa, because of its coastline and rivers, features among the top ten states
in terms of fish production.
" At present ërissa is having 23 exporters who are processing in 19 nos. of
modern processing plants spreading throughout the coastal districts of
ërissa.
" ëut of 19 processing plants, 5 are European approved standard and few of
them are highl nternational standard to meet the requirement of the
nternational market.
" The total contribution of sea food production of ërissa in the basket of
ndia sea food export is 8% in terms of quantit and 5% in terms of value.
" The sector, which emplo s more than 1 lakh people in the state, reported a
record exports figure of Rs 411 crore during the last fiscal.
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" Õajor species available for growth are shrimps, prawns, pomfret, seer fish,
etc.
" Frozen shrimps and frozen scampi contributes to around 95% of the total
value of exports.
" The major export destinations are Europe, Japan, USA, EU and Õiddle
East.
" Recentl , there has been an increase in the export of fishes and fish- related
products both to out- state markets (Kolkata, Õumbai) and abroad, b near
about 30%.
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" Falcon Õarine was set up in 1982 b Õr. Tara Ranjan Patnaik and Õr.
Prava Ranjan Patnaik both stalwarts in this field with three decades of
experience.
" Since nception in 1982 Falcon Group has grown to conglomerate
consisting of Seafood's, Stell, Finance, Real Estate, Drinks, Õoters, Õovies
and Educational nstitutes.
" At Falcons, sea food is processed in their state of the art processing plants
at ërissa and West Vengal. Their manufacturing processes adhere to
HACCP, VRC, Së standards.
" The facilities are extensive consists of Plate Freezers, Vlast freezers ,
Cooking Lines, Flake ce Õakers, F Lines Cold Storages.
" The brands that Falcon is dealing with are Tarax, Ro al Gold, Aquagem,
Sea Gold, Nice, T pee, Ro al Tiger & Ro al Scampi.
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Requirement " 10,000tonnes per ear

" June ± November This period is classified as the peak


period and accounts for 65 ± 75% of the raw material
Seasonalit " December ± Õa  This period is classified as the lean
period and accounts for 25 ± 35% of the raw material

" Sales are directl proportional to the quantit of raw


material for the compan because the raw material
Salesvs Raw cannot be stored for a long time, neither the finished
product
material " Falcon marine products have been procuring onl
Requirement Shrimp as their raw material throughout the ear (Peak
Season and Lean Season).
" The plant runs 365 da s / ear

" The qualit of the raw materials are adjudged on the following
parameters

 
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The raw material of the compan gets supplied in trucks full of ice. The compan
has its own transport fleet. t hires the services of transporters if the there is an
abundant suppl of raw materials and its own fleet is unable to meet the
requirements

The compan has a fleet of trucks of capacit 5 and 10 tonnes. The cost of
transportation comes to around Rs 3/quintal/km according to compan officials.
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" Adulteration issues
Bacteria
Filth
Histamine
Listeria
Poison
Salmonella
Unsafe additives
Veterinary drug residues
" Non adulteration issues
Certification and quality assurances
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1. Increase in demand for
protein food. 1. M gig 
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1. Exposure to foreign markets
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act as a threat to their
independent pricing policy.
2. Strong force of fish 2. Tighter access to funding in
capital markets.
cultivators.
3. Global imports of shrimps are
declining and demand for
3. Great stretch of 480 kms of processed food is increasing.
coastline. 4. Imposition of strict quality
control standards by Japan and
US, the major market of Indian
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" Entering into direct contract with the shrimp cultivators would not be
advisable as it would increase the cost of operations. The agents should act
as an interface between the exporters and the shrimp cultivators.
" n view of the fluctuating prices, the compan should form associations
(compan , farmers and agents), to agree upon the prices to sta competitive
and create a win- win situation for all the stakeholders.
" The above pricing strateg might help the compan to achieve bulk and
stead procurement from the farmers.
" Agents should be hired b the compan on a permanent basis, to provide
training and raw materials to the farmers on the one hand, and procure the
cultivated shrimps on the other from them, and behalf of the compan .
 
" There are good prospects for exploiting domestic
market, targeting high income group so that
producers get a sizeable share in consumer rupee.
" Shrimp processing is still at low level in our country.
There is a need to create more processing units at
major producing states such as Maharashtra, West
Bengal and Orissa.
" In recent years, food safety has assumed greater
importance among the consumers, resulting in
development of various restrictions on food trade. Our
processing industries should be proactive in ensuring
the required quality expected by importing countries.
" The marine growth story
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