Reliance Branded Jewellery Retail Outlets- Have they Succeeded?

• Ranked at 264th position in the Fortune Global 500 and at the 126th position in the Forbes Global 2000. • 1 out of every 4 investors in India is a Reliance shareholder. • Reliance Retail Ltd. is the subsidiary of the RIL. with an annual turnover of US$45.Reliance Industries • India’s largest private sector company value. .09 billion and profit of US$3.6billion.

Contd….   • .

Reliance Retail .

RELIANCE JEWELS .

• Reliance is the second corporate after the Tatas to enter the Rs 70. • Investment of about Rs.000 crore Indian jewellery industry.120 million. • Jewellery collection has been assimilated from different parts of India.  . • Brand ambassador.Reliance Retail Branded Jewellery • First store was launched in November 2007.

Contd… • In Gold jewellery  Kolkata Filigree  Rajkot minakari jewellery  Kundan from Jaipur  Temple jewellery from Kerala  Jadau from Amritsar  all are 100% BIS hallmarked. • Its diamond jewelry ranges from daily wear to party wear and and is certified by an international certification laboratory. so their collection will cater to all occasions . • They’re sourcing jewellery from regional kaarigars across the country as well as design houses.

   Competitors • .

.

JOY ALUKKAS World’s favourite jeweller .

(Jewellery is not a product but a piece of art. and shopping for jewellery is an exalting experience) TATA JEWELLERY .

ROSY BLUE More than diamonds .

   Strategies .

petrochemicals.in polyester.to be fully integrated along the materials and energy value chain . plastics. petroleum refining and oil and gas exploration and production .Corporate strategy  Reliance pursued a strategy of backward vertical integration . fibre intermediates.

• Focus on the mid-market segment. • Promotion scheme.  .Business strategy • Adhering to core Reliance business Jewels' strategy of expansion through saturation. • More branded jewellery retail outlets within 2 to 3 years.

• . Reliance plans to waive making charges since gold prices have just hit an all-time high.Functional strategy • As an introductory offer.  • One floor of the store is reserved exclusive for bridal collection sets.

Gitanjali Group. • . • They aim to create a jewellery collection that is not cheap and mass produced but as rare and unique as each of their customers.Future of Reliance Jewels • Tie-ups with gems and jewellery manufacturers and exporters majors. Intercontinental Gems and Rosy Blue Group.000 crore in its retail foray with WGC-World Gold Council to boost retail demand of gold in India. • With the increasing trend of customized jewellery they are looking forward to more interactions with customers to create personalized designs. • Reliance Retail is investing Rs 25.

   Conclusion .

T H A N K YO U ! ! ! .