Amul (Anand Milk Union Limited


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Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). which today is jointly owned by some 2. formed in 1946. India.Introduction Amul (Anand Milk Union Limited). is a dairy cooperative movement in India.6 million milk producers in Gujarat. . It is a brand name managed by an apex cooperative organisation.

Product Bread Spreads € Milk Drinks € Powder Milk € Fresh Milk € Cheese € For Cooking € Chocolate € .

Amul Product·s Diversification .

2. High Growth Expansion of network Advantage of each underline objectives . 3.BENEFITS OF DIVERSIFICATION 1.

Convert there milk into branded.000 retail outlet across the India Its supply chain one of the most complicated in India . package products and delivery good to over 500.6million farmer (many illiterate).Business Model Every day Amul collects 7 million of milk from 2.

Raw Milk Condensed Ghee Butter Milk Packaged Milk Ice Cream Beverages Dried Skimmed Milk Powder .

for example. while teenager prefer kool café € Low price range to High range € .What are the Segmentation Wide range of product categories caters to consumer across all market segment. Amul kool as target at children.

Temples. IIT-B. Metro Rail and Railways station € Diabetes customer € .Targeting Changing Retail environment € Young and Children € High profile location like³Amul are today present on campuses of Infosys parlor. IIM-A. Wipro.

and is conducted at city. € .Promotion Uses of variety of media to communicate € Most famous in bill board € The enduring polka dressed girl pun at various issues increase brands fan € Every festival some thing they bringing € The chief of India promo invites hotel chefs to come up with recipes using many Amul products as possible. state and national level.

Intelligent Marketing One of the most conservative FMCG estimative GCMMF spends a mere 1% of its turnover on promotion x GCMMF has written and re-written rules of the game x Amul Butter girl is one of the longest run ad campaigns in country for 41years x Compaigh using like Amul star voice of India .

Ads .




Some Tv Add .

Competition Brittania € Nestle € HLL € Cadboury € Mother Dairy € .

For all segment of Product·s are available .Conclusion Using very good Strategy for selling the product .

€ Thank«.U .

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