1. 2. 3. 4. 5. Presented By Group IVth Irfan - Bashir. Mamta . Dinesh- Kumar. Jatinder -Kaur . Ravi- Kumar .

Keep Talking With Unlimited Battery Any Time Any Where

1. 2. 3. 4. 5. 6. 7. Why solar phone. Name of the company. Logo Description. No .promoters. Target market. Our Values. Mission and Vision.

A marketing plan is a written document containing the guidelines for the business centers marketing programs and allocations over the planning period.

1. 2. 3. 4. 5. 6. 7. 8. To define the current situations facing the product( how to get there) To define problems and opportunities facing the business. To establish objectives. To define the strategies and programs necessary to achieve the objectives. To pinpoint responsibility for achieving product objectives. To make the proper estimation of financial resources(budget analysis) To encourage careful and disciplined thinking. To establish a customer ±competitor orientation.

The company plans to focus on the following target market that will provide us with the greatest market penetration as you know our target market is rural market in J&K initially we intend to offer products and service packages that are priced appropriately for each segment and will offer the services that best suit the particular segment needs.

1.COMPANY GROWTH Become established as the leading distributor of solar cellular phones and its services and to increase number of outlets as per the distribution is concerned. 2. FINANCIAL OBJECTIVE. ‡Create and increase revenue. 3. MARKETING OBJECTIVES. ‡Increase marketing efforts . ‡Expand market area. ‡Expand marketing reach. ‡Brand recognition.

Marketing Mix
The following are the 4PS that will be offered by our company . PRODUCT 1. Solar Cellular Phones and services Product manufacturing process getting the raw material from china and will be assembled in our company into different shapes and sizes as per consumers needs both in terms of monetary and non monetary values. Two products will be S1 without extension cord and single battery. S2 with extension cord and double battery. 2.Additional mobile accessories: Antennas, Batteries, Belt clips, Cables and Adapters, cases, chargers, faceplates, 

The word place refers to the location where product can be purchased. 1.PHYSICAL STORES: We will install physical stores adjacent to existing stores of other company stores in main cities and towns of J&K state. 2.SALES FORCE CIRCULATION: Also our distribution channels to far flying rural areas will be our sales force who will go to every possible area to convince people to buy solar phones. 

Pricing is a highly visible element of a marketing mix and we are going to focus more on to grab more customers towards our product. AFFORDABLE PRICING STRATEGY Price will normally vary between Rs.1200 to 1500 only. There will no extra charge on after sale services. 1. S1 will cost Rs. 1400 2. S1 will cost Rs.1200 fixed. 

1.Advertisement:Print media and advertisement campaigns in far areas. 2.Promotion: Discount to the customers who will buy three phones at one time(Rs.200)on one phone. Free Sims will be given to low income people with collaboration to Aircel.

Constructing our Sales Strategy we shall follow the following steps: 1.Sales Success Requires Planning - we shall formulate our sales strategy and tactics to achieve our sales success. 2.Analyze Our Potential - we shall step through a structured process that will prepare us for the development of our sales strategy. 3.Strategize Around Strengths - The description of our sales activity will be analyzed producing a report that reveals factors impacting our sales potential. 4.Develop Our Tactics - we shall receive guidance to develop a comprehensive tactical plan to achieve our success.

5.Measure Our Success - we shall constantly develop key measurements that mark the progress of financial estimates that guide our growth. 6.Employ An Action Plan for Success - we shall provide our sales force a clear tactical plan that is also aligned with management's strategic objectives. The sales strategy of Surya Cellular Phones is simple. The key to customer satisfaction is having the product and services that meet the customer's needs. A crucial part of that is to also have knowledgeable employees to help customers quickly find what they want

It is assumed that the initial investment of all promoters will be sufficient to finance any monthly cash-flow shortage. however, it would be advisable to establish a bank relationship as soon as possible. Sales could very well increase at a much sharper rate than assumed in these conservative projections. 1. Start-up Funding No of promoters are 15 and contribution of each promoter will be 3 lakhs and will give us 4500000 lakhs in total.

1. 2.

Start-up Expenses to Fund: 10 lakhs(start up loss) Start-up Assets to Fund: 30 lakhs. It includes latest technological machinery and employees. Total Funding Required: 40 lakhs

Non-cash Assets from Start-up : 20 lakhs Cash Requirements from Start-up:10 lakhs Additional Cash Raised:00 Total Assets:30 lakhs LIABILITIES 1. Liabilities:00 2. Current Borrowing:00 3. Long-term Liabilities:00 4. Accounts Payable (Outstanding Bills):00 5. Other Current Liabilities (interest-free):00 Total Liabilities:Nil 1. 2. 3.

1.Fixed cost on one phone : Rs. 600 2.Variable cost: Rs. 300 to 400 Thus Total cost :900 Price of one unit :1200 Profit=300 3.No of estimated sales /day²40-70 4.Total revenue in one day---21000 Total revenue in one month---approximately 6.25lacs. NO .of units sold in one month: 2100 In 8 months:16600(approx.). Here we will get the break even point

To be continued
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