MARKET RESEARCH

IMRB INTERNATIONAL GROUP NO.7 ANKIT MALIK MRIDULA KHANNA PRAVEEN KUMAR KRISHNA SANJAY KR.SHARMA

WHAT IS MARKET RESEARCH??????
 Process of systematically gathering,

recording and analyzing data and information about customers, competitors & markets  Its use include to help create a business plan, launch a new product or service,  fine tune existing products and services, and expand into new markets

IMRB INTERNATIONAL
Ø Established in 1971 and with over three decades of market research experience Ø formerly known as 'Indian Market Research Bureau' or 'IMRB‘ Ø pioneer in market research in India & rest of South Asia Ø a part of the Kantar Group, the research & consulting division of WPP Ø one of the premier sources for market research and consultancy services for specific countries or on a multi-country basis throughout South Asia, the Middle East and North Africa

Ctd….
 IMRB research supports 40 of the top 50

brands in the country  To serve the diverse needs of clients, IMRB has five specialist units :Probe Qualitative Research (PQR) Social and Rural Research Institute (SRI) Media & Panel Research Group Customer Satisfaction Management & Measurement (CSMM) Business & Industrial Research Division (BIRD) and the eTechnology

Sectors where IMRB Researches
               

Agriculture and Agro-products Alcohol Automotive Building and Construction Consumer Durable IT, Internet and Telecom Industry and Business Financial Services B2B and Industrial Research Brand Research Customer Satisfaction Research Corporate and Employee Research Channel and Retail Research Product and Packaging Research Pricing Research Strategic Market Research

Consumer Durables
 Some of the kinds of researches

they conduct for their durables clients :

 Assessing customer satisfaction and    

loyalty among channel partners Brand health and image tracking Corporate image studies Demand estimation studies Market Segmentation6 based on attitudinal, psychographic, motivations and barriers based, usage habits, and loyalty segmentation

Telecom/IT/Internet sector
 The Group has experience in conducting

all types of market research studies, namely :

 Product acceptance/demand    

estimation studies Usage and attitude studies Trade research Advertising strategy and development studies Customer satisfaction studies

NEW PROJECTS WITH IMRB
 IMRB International to evolve strategies

for GMR's Hyderabad airport  GMR Group promoted GMR Hyderabad International Airport (GHIAL) has tied up with IMRB International to evolve new strategies for tapping passenger traffic and cargo movement

Thank you…..
Thank YOU

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