Agenda The ONEHOPE Difference Varietals & What They Stand For Marketing Support National Growth Unique Programs

& Tools Discussion

Spec¶s I Texas

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ONETEAM

‡

Brandon Hall I Kristen Shroyer I Alyse Gome I Jake Kloberdanz I Tom Leahy I Tiffany Goodman I Sarah Gora I Blake Petty

One team of 8 friends and high performers that met at Gallo Wine Company with a common vision. Inspired by a close friend affected by blood cancer at the age of 23

Each in their mid to late 20¶s, determined to make a difference. Built from scratch by the 8 above out of two of the founder¶s apartment

ONE VISION

50% of ONEHOPE¶s profits are donated to partner charities that support a variety of different causes.

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Our Mission: To create a quality wine at a great value to the consumer To create a global brand using the viral power of Cause Branding

CAUSE BRANDING
of consumers will consider switching to another company if it's aligned with a cause.*

of consumers say they are not as price sensitive if they know there is a cause behind their purchase.

of the U.S. population, particularly women, prefer to do business with socially responsible companies and will recommend a brand if it supports a good cause.*

When you stand for something greater than just the bottom line« People Stand with you
*Cited by Boston brand-strategy firm C Cited by Boston brand-strategy firm Cone onehttp://marketingtowomenonline.typepad **Fenton, CSR Newswire 11/17/2008

WINEMAKER 

All ONEHOPE Wine is produced at the FOLIO Wine Studio in Napa Co-Created in Partnership with Rob Mondavi Jr. Mentored and advised by Michael Mondavi

ONEHOPECOLLECTION

AIDS

I

Troops

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Brest Cancer

I

Autism

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Environment

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Children's Hospitals

We Donate HALF Our Profits To Charity

NEWS WORTHY

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ONEHOPE EVENTS
‡ Austin City Limits Music Festival 2010 ‡ Sundance Film Festival ‡ Oscar Pre-Parties
í Sony Music Oscar Dinner íOK! Magazine¶s Pre-Party

‡ ‡ ‡ ‡ ‡ ‡ 

British American Film & Television Award¶s Grammys OUTFEST Film Festival 2010 Red Cross National Fundraiser Holly Rod Foundation Black Card Circle Foundation

Local 2011 Targets:
A Gathering of Champions Houston Children¶s Charity 4-30-11

250 Events Participated in 2010 Over $400,000 donated since 2007

ONEHOPE ONLINE MARKETING
.

COM

New Website: Leader in the Industry Facebook: Over 16,000 fans Twitter: Over 9,000 followers

MyONEHOPE.COM
Estimated Launch: February, 2011

CURRENTDISTRIBUTION
Southern Wine & Spirits

NOTABLEPARTNERS
Regional Retail Outlets:
Major Hotels: Restaurants:

Airlines:

NationalOn Premise
Mastro's All National Locations Starwood ± Arizona
Six Hotel Locations October-Nov Program ‡ Featured Wine throughout hotel ‡ Featured Banquet Wine

RA Sushi All National Locations

Westin San Francisco
In-Room Program

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ANNUAL Cause Promotion Months
February ± Valentines Day: Chardonnay & Merlot March ± St. Patrick¶s Day: Sauvignon Blanc April ± Easter, Autism Month, Earth/Arbor Day: Cabernet & Sauv Blanc May ± Mothers Day & Memorial Day: Chardonnay & Zinfandel June-August ± Summer Whites: Sauv Blanc/Chardonnay July ± 4th of July: Zinfandel October - Breast Cancer Awareness Month: Chardonnay November ± Thanksgiving & Veteran¶s Day: Zinfandel December - AIDS Awareness Month: Merlot

2011 KEY Program Periods
Tertile 1 | March/April Focus
Sauvignon Blanc,Cabernet Sauvignon March: St. Patrick¶s Day April: National Autism Awareness Month, Earth Day & Arbor Day Priority - Cabernet Sauvignon

Tertile 3 | OND
October : Breast Cancer Awareness Month³1 in 8 Women´ Program December: Aids Awareness Month

Tertile 2 | Summer Focus Chardonnay, Sauvignon Blanc, Zinfandel
May/June/July: Summer Whites May: Mother¶s Day, Memorial Day July: 4th of July

MarketingCampaigns
April | National Autism Awareness Month
Incentives: Tools Available  Table Tents  Case cards  Pins | Bracelets  Incentives Raise Money for Autism Speaks $12.50 per case donated

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ONEHOPE TOOLS
October | Breast Cancer Awareness Month ³1 in 8 Women Campaign´ Donating: $12.50 per case sold to National Breast Cancer Foundation

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ONEHOPE Commitment
‡ In State ONEHOPE Representative ‡ Consistent communication with sales teams ‡ Instant response towards opportunities ‡ Support dollars í Incentives í Market Support ‡ Event participation í Local charity í National Causes í Wine tastings ‡ Internship program

Discussion Topics
1. 2011 Depletion Goals 2. Sample Contract 3. POS & Promotional Needs per store

4. Local Target Events ± EXPOSURE
‡Charity ‡Customer 5. Salesman Incentives ‡Bottle Sales $1/bottle ‡Top Performer

6. Top Stores of focus 7. ONEHOPE Brand Ambassador & Brand Associate program 8. Weekly In-Store tastings