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Presented by 5th Group

-Naseema Shaikh- 91 -Megha Patel - 72 -Sayalee Parbhane -69 -Pooja Patil -77 -Priya Singh -102 -Bharati Sagar -87 -Prachi Rana -83 -Maya Wala -114 -Sheetal Patel -76 -Khushboo Singh - 99 -Priyanka Sharma -94

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HISTORY

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Launch in India AT 1948 Operation places Page 5 .

EVOLUTION Page 6 .

STARTED 1930s 2000 Page 7 .

PRESENT PRESENT Page 8 .

POPULAR BRANDS IN INDIA CATEGORIES ATEGORIES C H O C O L A T E S BEVERAGES S N A C K S G U M S CANDYS Page 9 .

BENEFITS Page 10 .

heart disease and stroke  Improve Digestion and stimulate kidneys  Has been used to help treat patients with anemia. kidney stones and poor appetite Page 11 . which trigger cancer.BENEFITS  Decrease blood pressure  Improve circulation  Lower death rate from heart disease  Improve function of endothelial cells that line the blood vessels  Defend against destructive molecules called free radicals.

VI I & I I Page 12 .

VISION CADBURYS MISSION STATEMENT Page 13 .

DETAILS Page 14 .

INGREDIENTS Page 15 .

PRICING Page 16 .

5 DAIRYMILK 22 40 42 CRACKLE 95 80 FRUIT & NUT 165 PRICE 5 10 20 25 50 55 90 Page 17 .WEIGHT (gm) 10.

PACKAGING Page 18 .

PACKAGING MATERIAL Page 19 .

ADVANTAGES OF PACKAGING Page 20 .

TARGET Page 21 .

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STATISTI AL DATA Page 26 .

3 6 1998-2003 2004-2007 2008-2011 YEAR Page 27 .2 4.GROWTH IN % AGE STATISTICAL DATA G R O W T H I N % A G E 7 6 5 4 3 2 1 0 6.

FINDINGS CONSUMPTION IN %AGE 16 43 70 CHILD YOUNGSTERS ADULTS Page 28 .

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Business firms use historical or past date to explain future demand. The estimation of future demand helps the business firms to analyse their production.CONCLUSION 1. Demand forecasting is widely used by business firms to estimate the future demand of their products & services. 2. distribution. Suggestions from customers should be taken into consideration. Customer's complaints should be welcomed & handled effectively. 4. 3. Page 30 . advertisement & promotional activities & the cost involved in covering these activities. A quick response to customers complaint can bring a positive impact on part of business firms. selling. Recommendations can be considered by business firms to enhance their performance in serving its customers the best.

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