7-ELEVEN JAPAN

- S.Sowmiya - Sybil Antao - Yacouba - Ange

574 billion yen) In 2002 was leading Japan convenience store for 21. .7 percent of all convenience store and 31.5 percent of total sales.Introduction ‡ 7-Eleven Japan represented Japan Largest retailer in term of Income and Number of stores ‡ Between 1985 and 2007 7-Eleven realized a phenomenal grow Number of store (2299 to 12034 stores) Annual sales (386 to 2.

‡ Enhanced efficiency of franchise support services ‡ Efficient Franchise system .Franchise system 7-Eleven based it¶s fundamental network expansion policy on a market dominance ‡ Convenient store ‡ Prevented competitor¶s entrance into the dominant area. ‡ Distributed efficiency ‡ Improved brand awareness.

chilled foods.Distribution Strategy ‡ Manufacturer and distributed storage with customer pick up -Delivery is cross docked . ‡ Manufacturer storage with direct shipping and intransit merge -Combined delivery system: frozen foods. . room temperature and hot foods -no shipping fee charged ‡ Aggregation -rapid delivery with less delivery cost.

000 sq.000 Yen (about twice average US store) ‡ SKU¶s offered in store: Over 3.Store Description ‡ Average size = 100 sq. day of week. season) ‡ Virtually no storage space . (about 1/3 of typical US store) ‡ Average sales = 700.000 (change by time of day. ft. = 1. m.

Facilities Strategy ‡ have many outlets. at convenient locations.523 stores in 21 prefectures . close to where customers can walk ‡ internet shopping ‡ accepting installment payments ‡ Vouchers. insurances. ‡ in-store payment of electricity bills ‡ 844 stores in the tokyo region. seven eleven has 5.

headquarters.Information Strategy ‡ Quick access to up to date information (as contrasts with data) ± High speed data network linking stores. DCs and suppliers ± Store hardware ‡ ‡ ‡ ‡ Store computer POS registers linked to store computer Graphic Order Terminals Scanner terminals for receiving .

they look for demand where 7-11 stores already exists based on their dominant strategy´ .Decision phases in 7-11 ‡ SC strategy & design : dominant strategy ‡ SC planning : network expansion policy ‡ SC operation : ³filling in the entire map of japan is not our priority. Instead .

A Strategic Framework : Achieving Fit Efficiency/Responsiveness And Supply Chain Drivers ‡ Logistic drivers: -facility -inventory -transportation ‡ Cross functional drivers -information .

‡ Internet shopping ‡ Pick up their online purchases at the local convenient store. ‡ ³nanaco´-electronic money .E-commerce Framework.

. chilled foods.Distribution Strategy ‡ Manufacturer and distributed storage with customer pick up -Delivery is cross docked . room temperature and hot foods -no shipping fee charged ‡ Aggregation -rapid delivery with less delivery cost. ‡ Manufacturer storage with direct shipping and intransit merge -Combined delivery system: frozen foods.