The twelwe segments of the color wheel consist of primary, secondary, and tertiary hues and their specific

tints and shades. The color wheel enables the user to visualize the sequence of color balance and harmony.

BASIC COLOR SCHEMES

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Hot refers to red in full saturation on the color wheel this is red at its strongest. Hot colors project outward and arrtact attention because of this reason red is often used in graphic s gnage and design. . Hot colors are strong and agressive and seem to vibrate within their own space. The power of hot colors affects people in many ways. such as increasing blood presure and simulating the nervous system.

When placed next to each other. green. and blue-greenare direct opposite of those generated by hot colors. At its brightest dominating and strong. .Cold refer to fully saturated blue. cold and hor colors vibrate like fire and ice. The feeling generated by cold colors ² blue. cold blue slows the metabolism and increases one·s sense of calm. Cold colors remind one of ice and snow.

It is addition of yellow to red makes warm colors substantially different from hot colors. Warm colors are comfronting. spontaneous. Like an Arizone sunset. always contain a mixture of red and yellow in their composition and encompass a larger part of the emotional spectrum. . Warm colors such as redorange. the warmth of these hues radiates outward and surrounds everthing in reach. and yelloworange. and welcoming.All hues that contain red are warm. orange.

They differ from cold colors because of the addition of yellow to their composition. which creates yellow-green. green. Cool colors. they make us feel renewed. these hues provide a sense of depth as well as comfort.Cool colors are based in blue. tropical pool. and blue-green. are seen in nature. . such as turquoise blue and verdant green. Soothing and calm. Like spring. Cool colors are like a swim in arefreshing.

They take their lightness from an absence of visible color in their composition. They resemble sheer curtains at a window and send a message of relaxation. and are almost transparent. .Light colors are the palest pastels. rest and liquidity. When lightness icreases. Light colors open up the sutrroundings and suggest airness. variations between the different hues decrease.

Seasonally. such as night and day. they suggest autumn and winter.Darj colors are hues that contain black in their composition. . Dark colors are concentrated and serious in their effect. Combining lights and darks togheter is acommon and dramatic way to represent the opposite in nature. They close up space and make it seem smaller.

suggest gentleness. . early light. or in the lavender colors of a misty morning. like ivoray. and have a diminished hue which is most often referred to as soft or romantic. pale hues are frequently used in interior spaces.Pale hues the soffest pastels. Becuase the are calming colors. and pink. light blue. They contain at least 65 percent white in their composition. They can be seen in clouds in a soft. Pale colors.

The amount of pure color within a hue determines its brightness. Blues. the red of a clown·s nose. yellow. Bright color are vivid and attract attention. and oranges are colors in full brightness. . reds. bright colors are perfect for use in packaging. A yelow school bus. a bunch of colored ballons. Exhilarating and cheerful. fashion. never go unnoticed. The clarity of bright colors is achieved by the omission of gray or black. and advertising.

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