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The Indian Consumer Durables Industry can be segmented into three key groups CONSUMER DURABLES White Goods Brown Goods Consumer Electronics

ƒ Industry sales was estimated to be about US$ 5.1 billion in value in . a growth of more than 12 per cent over 2006-07 .

‡Multinational conglomerate corporation headquartered in Mintao (Japan). video game consoles and information technology products for the consumer and proffesional markets. video. communications. ‡Sony is among the Worldwide Top 20 Semiconductor Sales Leaders . ‡One of leading manufacturers of electronics.

Sony s Founder and Chairman. Akio Morita .

‡ ‡ Founded : Headquarters : Tokyo. 1946 Konan. Minato-ku. CEO and President : Howard Stringer Vice Chairman : Ryoji Chubachi ‡ . Japan May 7. ‡ Chairman.

in the case of music or movies. CEO Idei Nobuyuki has openly stated that he wants Sony to become a broadband entertainment company. He wants Sony to be wherever people gather . focusing on broadband networks. Idei wants Sony to create Webcontent and associated hardware that will work together to form a complete entertainment .especially on the Internet. For instance.ƒ ƒ ƒ ƒ ƒ Sony s vision is to continue with strategy.


a familiar term used in 1950s America to call a boy. One was the Latin word Sonus which is the root of "sonic" and "sound" and the other was "sonny". ‡ . Morita pushed for a word that does not exist in any language so that they could claim the word "Sony" as their own.Sony Corporation ‡ The name "Sony" was chosen for the brand as a mix of two words.

Sonny Assurance Sony Facility Management Corporation Sony Finance International. Inc. Inc. Sony Institute of Higher Education Shohoku College . Ltd Sony Chemical & Information Device Corporation Sony Computer Entertainment Inc.Sony Bank Inc.. Sony Global Solutions Inc. Sony Broadband Solutions Corporation Sony Broadcast Media Co. Sony Financial Holdings. Sony Disc & Digital Solutions Inc. Sony Human Capital Corporation. Sony EMCS Corporation.

b.m. Sony Electronics Inc. Sony Electronics (Singapore) Pte.b. Ltd..H.m. Sony Deutschland G. de C.H..V.V. Sony Korea Corporation . SONY BMG MANAGEMENT CO. Ltd. Sony Berlin G.A. Sony Benelux B. LLC Sony BMG Music Entertainment SONY BMG MUSIC ENTERTAINMENT BV Sony de Mexico S. Sony Device Technology (Thailand) Co. Sony Electronics Asia Pacific Pte Ltd.Sony Americas Holding.Inc Sony Australia Ltd.

To promptly apply highly advanced technologies which were developed in various sectors during the war to common households. To rapidly commercialize superior technological findings in universities and research institutions that are worthy of application in common households. ‡ ‡ ‡ . and where engineers with sincere motivation can exercise their technological skills to the highest level.‡ To establish of an ideal factory that stresses a spirit of freedom and open-mindedness. To reconstruct Japan and to elevate the nation's culture through dynamic technological and manufacturing activities.

To actively participate in the reconstruction of war-damaged communications network by providing needed technology. To promote the education of science among the general public. To produce high-quality radios and to provide radio services that are appropriate for the coming new era. ‡ ‡ ‡ .‡ To bring radio communications and similar devices into common households and to promote the use of home electric appliances.


ƒ ƒ ƒ ƒ ƒ ƒ ƒ ƒ ƒ ƒ ƒ Canon LG Group Motorola Nokia Philips Pioneer Samsung Sharp Toshiba Walt Disney Hitachi .

Sony Pictures Entertainment. Sony BMG Music Entertainment. Sonny Ericsson.Sony s principal business operations include: ‡ ‡ ‡ ‡ ‡ ‡ Sony Corporation. Sony Computer Entertainment. Sony Financial Holdings .


Evolution of Famous SONY Products (Television) .

Evolution of Famous SONY Products (CAMERA) (Camera s) .

Evolution of Famous SONY Products (Personal Audio) .

Weakness Lack in understanding Customer Preferences Less technology advancement Lack of user centered designs. Lack of Brand awareness globally SWOT Opportunities Strong Customer demand High Disposable income. Network capabilities Threats Intense competition. Sony as a brand name.SWOT ANALYSIS Strength Diversity among products. Bargaining power of consumers .

PEST ANALYSIS Political government intervenes. trade restrictions. tariffs tax policy. exchange rates cost of capital inflation rate Social cultural aspects Population growth Age distribution Career attitudes safety PE ST Technological R&D Automation Out5sourcing Technological change . environmental law Economical economic growth. interest rates.. labour law..

50% 23.Sales And Operating Revenue By Geographic Segment 29% 25.net .26% Other Area Year ended 2009 Year ended 2008 Source : sony.35% Japan United States Europe 22.

Source : sony.net .

Mexico. Europe. and the US.S 63082 19124 EUROPE OTHER RELIGION TOTAL 13872 10074 . The regional breakdown of sales is 20012 JAPAN U. and sells its products worldwide.Sony has its main manufacturing plants in Asia (primarily Japan).



Thank You Pratik Naveen Rahul Vaibhav Shradha Sudhir .

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