Cloud Market in India

Ameya Gondhalekar

60% in the SaaS market dominated by applications such as collaboration apps. the Indian cloud computing market is going to experience a ten fold growth by 2012. y According to the firm.According to India based research firm Zinnov. The remaining 40% is shared by the PaaS and IaaS. CRM and ERP. y . y Approximately. the current cloud computing market is INR 25 bn today.

y More widespread adoption of applications than platform or infrastructure. Google Apps will gain a strong traction. the cloud computing market in India will reach $1 Billion with SaaS capturing 650 Million dollars while PaaS and IaaS cumulatively get around 440 Million dollars.By 2015. y Along with the traditional enterprise apps like CRM and ERP apps. y .

the main areas where cloud computing will be used extensively are y Banking and Financial sectors y Telecom y Manufacturing y Government .According to Zinnov.

y .Govt Scenario y Unlike US Government. Their approach to IT is more restrictive and it is going to take lot of efforts by the cloud vendors to get them on board. Indian Government is not openly embracing the cloud bandwagon.

Businesses Although Indian businesses are definitely adopting cloud computing. Unlike the US and EU. PaaS and SaaS and the differences between public. y India hasn·t hit the saturation levels yet. y Not many decision makers understand the terminology of IaaS. private and hybrid clouds. India and the APAC have ample scope for IT adoption. y . it's still is in a nascent stage and hasn·t gone past the awareness phase.

Stakeholders Customers y Financial Organizations y Government y Telecommunication Providers y Manufacturing companies y Small and Medium companies y Retail companies y Healthcare y Education institutions y IT and IT Enabled Services y Media .

Service Providers as Cloud customers y System Integrators y Global Product Companies (India Development Centers) y Independent Software Vendors y Offshore Product Development companies y Web Services and Content providers y Value Added Service Providers y Social Media / Digital Marketing agencies .

Community ²This consists of multiple groups of individuals coming from both the entities that we discussed above y Developers y IT Professionals / Administrators y Students y Professors y Designers y Consumers .

IBM. RedHat. They do not have a sales and business development team in India and thus missing the opportunity to strengthen the engagement with the customers. they are the only provider to offer everything from a VM (EC2) to CDN as a service on subscription. They do not interfere with the customer·s platform decision and in fact it is the only company that has gracefully partnered with the key players of the industry including Microsoft. Oracle and SUN. But Amazon lacks a solid India story. Ubuntu. As on date. . partners and the community.Players« Amazon Amazon scores high in their mature developer APIs and comprehensive service offering.

They do not make much noise but have been quietly nibbling away Microsoft·s Exchange and Office revenue. They are currently targeting the SME segment which is a low hanging fruit for Google Apps migration. 2) Platform as a Service (PaaS). Google plays in two areas ² 1) Software as a Service (SaaS) and. . Google·s SaaS strategy for India is like an undercurrent.y y y y y Google ² This is 100% pure Cloud company ² so much so that they want their browser to be the OS. Google lacks in strengthening its partner model and developer engagement. they have targeted the enterprise to switch them from Microsoft Exchange and Lotus Domino. Through Google Apps.

IBM is leveraging its relationship with Global System Integrators (GSIs) from India to influence some of the large Private Cloud deployments. They manage the influencers pretty well but do not care much for developers and IT Pros. they have a very credible and convincing story. Their recent announcement of Lotus Live as a SaaS offering is yet get traction in India. With their strong partnership model and as a long-term enterprise player. They have a tough battle ahead with Microsoft Online Services and Google Apps fiercely competing in this space.y y y y IBM IBM still focuses on the Private Cloud. .

Microsoft ² y Microsoft is slowly unfolding its Cloud strategy in India. Microsoft is a strong contender in India within the Cloud Services segment. y All in all. y Their Online Services / BPOS and Hosted CRM are targeted towards the SME segment. Windows Server Hyper-V and a suite of management tools like System Center Virtual Machine Manager enable the Private Cloud for the enterprise. This is the most crucial time for Microsoft. ISVs and startups are lured to embrace Azure through the BizSpark and related programs. . Microsoft is following a surround strategy ² have the right portfolio and articulate the right story to all the entities in the ecosystem. They also have a strong story around the hosters through the Dynamic Data Center initiative. y Windows Azure Platform has just gone live and they have been enticing the developer community to get a flavor of it. As they figure out how to gracefully transition from packaged software to the services world y True to its tradition.

com ² As pioneers in the space of has a niche and unique offering and they have a great potential in the has high expectations from the Indian market. They started on the right note by targeting the SME market. Their competition primarily comes from Zoho and Microsoft Hosted CRM.y y y y y Salesforce. . Salesforce. is yet to reach the Indian developers. Salesforce. Their PaaS offering in the form of has partnered with the major SIs in India and has strong alliance teams to up-sell and customize its CRM software.

they became the natural choice of Private Cloud for many customers in India. they are giving IBM and Microsoft a tough competition in the Datacenter Virtualization and Private Cloud space.y y y y VMware ² Having positioned it as a strong Virtualization platform vendor. But their developer story is very weak. With its presence in India and strong partnership model. With its partnership with EMC.VMware is all set to conquer the Indian Private Cloud market. . They have an end to end story that is very convincing to the customer. VMware will continue to lead the Indian Virtualization market.

Thankyou . This assessment does not reflect the global potential.Conclusion The ¶Future Potential· assessment is based on the type of service offering and the focus segment of the vendor in India.

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