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AASHAY KALE
AKASH SHIMPI
SHRINATH NAGARE
VIKRANT KAMBLE
Ê INTRODUCTION TO FLAWLESS SECURITY SYSTEM

2 STRATEGY

3 NEW LAUNCHED PRODUCTS

4 MARKETING MIX OF
NEW LAUNCHED PRODUCT

5 SWOT OF FLAWLESS SECURITY SYSTEM

6 COMPETETIVE ANALYSIS

7 CONCLUSION
Company Profile

Name FLAWLESS SECURITY SYSTEM LTD

Founded: 2000

Headquarter ANDHERI, MUMBAI

Industry Security services

Revenue RS 425 35 corers (2009)

Net income Rs Ê79 corers (2009)

Employees 424
We were providing security with trained guard in earlier days

After entered in the technology and started providing devices

which is being used for the security purpose

Flawless security system has been a change-leader since

inception, creating a niche for itself and bringing to the market
superior products and services that best address security demands

Today, we are the largest electronic security systems provider in

the country, with offices in over 30 cities and towns, employing
over 400 people
Our vision:

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Our Mission:
To provide cost effective electronic security solutions, products
& service to our customers to their entire satisfaction &
personnel touch

Our Philosophy:
Achieve and sustain customers delight to use the possible
resources in exploring all service

Our Strength:
Creative and Skilled employees
±Design, development, execution and maintenance of security
solution

±We are providing total security solution as per your need

±Concept development, site survey and estimate preparation

±Demonstration/Presentation

±Installation and Commissioning

±Repairing

±Annual Maintenance Contract

±After Sale-Service

±Online product enquiry

±Service centers all across India

Functional strategy which includes product strategy as well as
marketing strategy of the product

In Marketing strategy we discover, expect and suits the customer needs

by providing quality product and at same time earn profits for a
company

It is to know and understand the customer so well that the product or

service fits him and sells itself

Activities involved
±Market research ±Sales and

±Product development ±Customer Management

Product strategies

±Who is the product aimed at?

±What benefit will they expect?

±How do they plan to position the product within the market?

±What differential advantage will the product offer over their

competitors?



Palm on XH ² for home based security

Palm on XB+ - For small business, banks, malls etc

±It is based on the biometric technology Identify your
palm on your door or your safety lockers

±It has database of 6 members

±Easy change authentication

±Unlock key through your mobile phone

±Unsafe temperature detector

±Alarm security

±Water proof

±Pressure identifier

±Connected batteries and electricity 24 * 7

Free installation

Training to the customer

Ê year Maintenance

24 * 7 helpline

Checking after a particular period

New updated technology install if require

Suggestions according to the customer needs

 Selecting the pricing
objective

Determining demand

Estimating cost

Analyzing competitors,
cost, price, and offers

Selecting a pricing
method

Selecting the final

pricing
a
  
 

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Our main focus on

Homes

Construction Company

Banks

Multinational Companies

Shopping Malls

On Mobile companies towers

Television advertisement

News paper advertisement

24 * 7 helpline

Sales personals
±Leading Market Position

±Diversified and innovative product Portfolio

±Innovative & skilled employees

±Growing market
±Developing market

±Security for military and defence related activities

±Plan to enter international market soon

±Try Innovate new product like face recognizer and eye recognizer
±Continuously changing technology

±Rising cost of products

±Why do you need security ?

±Custom made security

±24 hour free monitoring

±wireless security system

±Affordable

±Customer security

±Trust
±Šicom electronic security system LTD

±Digital India

±Burglar alarm