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Prepared by:Esha Kalra Rupesh Mutreja Savita Kalwaniya Sohil Nandwani
always remained a concern for the adult s wear but slowly children s wear also entered into the mass production form in the 1870s. At that stage children were dressed like miniature adults, with little thoughts given to designing or comfortable parameters but around 1920s, the children s clothing industry began to go for innovative and creative ideas along with comfort parameters.
Going towards the main area, kid s wear is divided into four large categories:categories: Practical Dressy Price conscious, and Upscale Practical clothes are the best selling category amongst the all.
nylon etc. rayon. . polyester. the kid s wear must be comfortable to them. Mostly the kid s wear are made up from natural fibers most preferably by cotton and wool and the most commonly used synthetic fibers are acrylic.Above all.
. These voids will act as a further source of inspiration for different brands. In our project. we want to study different brands of kid s wear in terms of their design/aesthetics qualities. This study will help us to get data about existing design and hence we are able to find the voids in existing brands.
. We will look after the concept that which company is concentrating more upon quality or designing.MATERIALS In our project. we will study the comparison of different brands in children s wear industry.
In this case. different brands are the materials and we are going to compare some brands like:like: LITTLE KANGAROOS DISNEY RAYMOND 365 KIDS KINGDOM GREEN APPLE .
GINI AND JONY MONNALISA ZAPP LILLIPUT BARBIE RUFF KIDS RUFF BABY MILOU .
The material categories will depend upon common range among all the brands. .
survey has become an effective method for research. It suffers from a negligible magnitude of error. These days. . because a study of the attributes and variables in relation to the population is easier and is of course more accurate.METHODS SURVEYS RESEARCHRESEARCHIt is one of the most popular methods of investigation.
direct oral observation etc. a mailed questionnaires. .This is possible with the help of personal interviews which are backed by questionnaires. Management researchers extensively make use of the surveys research method for the purpose of evaluating various functional areas of management.
which would otherwise have been hidden. especially because of its obvious merits. . The survey is extensively used in all the areas of investigation. The survey method is the most scientific method for obtaining reliable data and dependable results. Direct observations of the population are possible resulting in more accurate results. to throw light on many actual important problems. It is possible during the course of survey. The study has a greater reality in its findings and conclusions.Surveys research has been widely accepted because of its acknowledged merits It has a greater amount of objectivity.
when categories are used.Use of Chi-square test Chi It is a statistical measure used in the context of sampling analysis for comparing a variance to a theoretical variance. It can also be used to make comparison between theoretical populations from surveys and actual data got from sales records of shops. .
.This test makes it possible for all researchers to:to: Test the goodness for fit. Test the homogeneity. Test the significance of association between two attributes.
. The overall number of items is also very large.How this test is suitable for our project? This test is suitable for our project because of following reasons: All the items in the sample are independent.
of which branded segment consist of Rs. 3.13. .000 crore. according to a research conducted by KSA Technopak recently.000 crore.LITERATURE If we look on the kids apparel market size in India. it is over Rs.
firms like Pantaloon. Museums and fortresses. Today. Now. with branded kids wear market growing at over 20 percent. every company wants to capture a slice of booming market. Raymond. Spykar. even educational trips for the children are being organized tin malls (gone of the days when kids wear being taken to Zoos. To exploit this increasing brand awareness. DS Corporation and Milou are launching exclusive stores for the kid s apparels. .
Now some examples showing the marching of the industries towards the kids apparel market:market: Pantaloon has entered into a 50:50 joint venture with Gini & Jony to set up a retail chain to market kids apparel. . Ds Corporation which has brands like Ruff Kids and Ruff Baby. is also planning to increase the number of stores from 14 to 50 in the next five years.
will cater to children between 4 and 12 years. The company has signed an agreement with Warner bros (has a say in quality control) to bring up superman merchandise to India. the company plans to set up 12 ZAPP stores across the key metros of the country by the yearend. . Raymond has also recently introduced its maiden kids wear brand ZAPP . With its first outlet running in Ahmedabad. Superman Apparel for two of its kids wear brands ZAPP as well as the premium outdoor life style brand PARX . The textile major will sell. It has been observed that the company responds very fast to the fashion trends.
Jeans companies like Spykar. . pepe Jeans and Killer are trying to join the brand wagon by launching new brands as Spykar jeans will be launching two kids wear brands next year named as Undercover kids and Forays .
Free Look Junior . Adam Kids . . Walt Disney and Benetton are also making efforts to foray in India. International brands like Tommy Hilfiger . These brands are mainly taking the tie-up root with local tiecompanies.
Swiss kids wear brand Milou has entered the Indian market in collaboration with TirupurTirupur-based Sreeja hosieries. With its first store running in Chennai. Milou plans to open about 15 to 20 stores over the next 2 or 3 years. .
Italian kids wear brand Monnalisa is entering the Indian market through a firm Kads Fashion of India. They not only focus on the world of children s wear but also on charitable and cultural initiatives that support and stimulate the imagination of the very young. . Monnalisa manufactures of children s wear from 0 to 12 years.
managing director.21 crore to set up 20 exclusive Disney Jeans stores by the end of 2007 and take the number to 50 by 2008. Walt Disney Company (India) has said. Indus clothing plans to invest Rs. Disney aims to create a line of products that meet the quality and values of Indian consumers while offering design and styling that match international fashion trends . which will be retailed through exclusive Disney Jeans Stores in highhighend shops. The Walt Disney Company will launch Disney Jeans in the country through brand Disney for 4 to 14 years aged children. They will manufacture and market the range of nonnoncharacter apparel and fashion accessories. malls. . key retail chains and multi-brand multioutlets across the country.
has launched 365 offering super casual wear for all 365 days a year. the clothes allow kids to loosen up. After the grand success of Ruff . Whether it is a picnic or play time. Ruff is ahead of its time and offers the customers enormous choice of style. . and a comfortable feel. colors. Ruff has become the leading brand and since continued to be the number one high fashion clothing for kids. prints. chill out with trendy styles. and fashion appeal. This brand analogous with the international styles. its manufacturers. a high fashion brand kids clothing. attitude.
This is because of the company s position as the value-added valuesegment. which will be priced higher than the regular denim. It will manufacture children s wear for 4 to 12 aged kids concentrating more upon the looks of a garment. The new company will be called as Raymond UCO Denim Pvt. Raymond textile has also made a tie-up with tieBelgian denim major UCO NV to form a 50:50 joint venture. . Raymond UCO will manufacture premium denim fabric. Ltd.
their endeavours to create range of garments that are at par with the finest in the world. As said. ttshirts and shirts for boys. It is a leading kidswear brand offering readymade garments for boys from 4 years to 15 years. has lead them to seek out to finest in man. The product portfolio comprises trousers. OCEAN is one of the largest manufacturers of high quality premium wear for the quality buyers. cargos. . jeans. machine and material and made them one of the largest fully integrated boys manufacturing companies in India.
Nov. 162006. 16-30. Vol-6.REFERENCES  Apparel Online. 162007.Issue2006. Sep Vol. 2006. Vol-6. 1-15. Mar. May.Issue2006.  Apparel Online. 1  Apparel talk. Issue-3.  Apparel Online. 16-31. Issue-2.  Apparel Talk. Jun Vol. .
webcrawler.com  www.fibre2fashion.com  www.R.C.com  www. Research Methodology.Kothari.wikipedia.com  .  www.giniandjony.com  www.texicon.
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