AS media evalutation

By Daniel Boardman


For my media practical I chose to make a music magazine I had to create a front cover, a contents page and a double page article. I had to write my article and and take all the pictures I used myself.  

Audience testing results 

Question 1 : What does the title suggest to you? Most people responded with music magazine

Just one of the results from my survey

2.What genre/type of music does the magazine focus on and how do you know this? 

ndie Rock



As you can see from the graph 8 people out of 10 people were correct in saying my music magazine was based on the indie genre. The majority of them could see this because of the red strip on the top of my front cover that says '100 greatest indie anthems' and others said this because of the band portrayed on the front who look like indie artists.


3.What makes the pages look professional and what stops them from looking professional? 

For this question I had a few variations on the feedback. The graph below shows how manyy people said each of the things that make my magazine look professional .




4 Column 3






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4.How genuine does the front cover seem? 

Most of my feedback for this question was very positive because most people said it looks like it could be sold on the shops today along with the well known magazines.

5. Does the contents page simply inform or does it also manage to interest you in reading the rest of the magazines? 

My feedback was slightly one sided on this question with more people saying it interests the reader to read on

6.Does the article sound like a piece of journalism? If not what bits don't sound right? 

Most of my feedback was positive on this because all 10 people said it does sound like a piece of journalism.

7.Does the articles layout make you want to read it? 

All the people in my survey said yes to this question. This is because I surveyed the people who would be my target audience. Mainly male students aged between 16-19.

1.In what ways does your media product use,develop or challenge forms and conventions of real media products?
I have added this red strip at the top of my front cover. This is another convention because many magazines do it to make any important information stand out and be a unique selling point against other magazines. I have tried to keep to the typical indie magazine colour schemes by using reds greys and blacks.
I decided to make my music magazine genre indie. So I tried to choose my title to make sure it fits in with the genre which many magazines do. I also made my title large enough to cover a good amount of the front cover. And I made it bold so it stands out.

The font I decided to use is called devils breeze. I used It because it gives an indie look to It and it helps people understand What to expect from my magazine

I have used a bar code for my front cover because it makes it seem more like real music magazines in the shops today

I used a big image of the band I'm focusing this magazine on. I chose to do this because most magazines have the main artist included inside as an image covering the front cover. This also challenges real media products because my artists are quite young when usually its more established and older artists who are the main feature.

For the written contents I have Included all the bands that were Written down the side of my front cover so It doesn't confuse anybody and it also gives the reason why Artist is included in the magazine.
I chose to use just one Picture for my contents Page showing the band who were featured on the Front page . This is a Common thing to see in Music magazines. I used a Medium close up shot to get all the band in and show a Sense of closeness between them. I have made the layout quite simple and easy to understand with the Features of the issue down The left hand side and the eviews at the bottom and on the middle

I also included a competition on the Contents to try and wow readers with The prize that you win which is festival Tickets which my target audience would Be happy with.

In my double page article I tried to make it look as professional as possible so I Added some features that would make this happen. Firstly I put the dropped capital on my first Word which is a very common feature in magazines in the shops today. Also I used a text grab to catch the readers eye and make them want to read more even before they have started. I have also stuck to the colour scheme that I used in the front cover and contents page to stop from confusing people. I have also used the same font for the headlines on this page

For my pictures in this article I decided to use 3 pictures that Way I could get all the band on the double page article. I used a black and white effect on these pictures because you usually see this in indie magazines that are Out in the shops now.

I have challenged a lot of the Usual conventions of most Magazines because my article Isnt simply question and answer It is just the interviewer talking to the band and getting the key Information from what they say. I think this works better because It is more informal and seems like There is a better rapport between them.

2.How does your media product represent social groups?
In my magazine the artist featured is representing male Students. They are an indie band who pretty much fit the stereotype with the longish hair and all being lads. One of them is wearing a parka which is usually associated with Liam Gallagher of Oasis. The others are just wearing jackets and hoodies which is quite common to see. The way they are pictured and their clothing makes it so people will know what type of band they are because they just look like many other artists in their genre. I have chosen 2 well known bands from the indie genre just to show that my featured artists Look like they fit in with this genre.

My magazine is also representing teenage males. Who in the news and in films and programmes are portrayed as thugs and being in gangs and always causing trouble. But I think I challenge this stereotype because of the way I have pictured the artists in my magazine. In the picture above and to the left it shows the band altogether showing a sense of closeness and Innocence about the members of the band with smiles on all their faces and all standing up and looking Straight into the camera. However In the picture above right , the expressions on their faces and the leaning stance shows a sort of ebellious flair that many rock artists have about them. Sort of unpredictable , cheeky look about them. This is what makes the genre so exciting .

3.What kind of institution might distribute your media product and why? 

The publisher I would use for my music magazine would be IPC Media. I would use this publisher because it is one of the leading media institutions in the UK and it publishes one of the leading magazines of this genre already which is 'NME'. About 26 million people read magazines published by IPC media. 

My magazine is aimed at students and teenagers. I think IPC media could really help my magazine if they produced it because they could compare my magazine to some of the other magazines they produce to find a unique selling point for my product. It would also help advertising for my magazine because IPC media is a respected institution and would it would look good if it said my magazine was for it. 

4.Who would be the audience for your media product? 

The target audience for my music magazine is students. The age would vary between 15-22. This would include new earners who are into this genre of music and then students at colleges and university who like indie music. In terms of sex I think the majority of my audience will be male. But I've tried to include things in my magazine to appeal to a wider female audience. I have featured an all female indie band in my magazine. For ethnicity I think the majority of my audience will be British because most of the artists featured are of a British background. I think I have aimed my magazine at more of a niche target audience with my magazine being just one genre. But it is a genre that has got loyal fans who will be willing to buy these magazines as I can see with the sales of other similar magazines.   

5.How did you attract/address your audience?
There are many features I used in my magazine to try and attract the reader. Firstly my title was used to try and get the readers attention straight away. The name 'Livewire' gives the impression that this magazine is full of energy and that its got a lot going on and is also quite unpredictable , a lot like the genre of my magazine. The font I used also lets the reader know what genre my magazine is going to be which is indie.

Also my front cover plays a main part in attracting the reader. For my picture I have photographed my artists are looking straight at the reader which grabs their attention and makes them immediately interested. There isn't much expression on their faces which makes them quite mysterious and makes the reader want to know more about them.

I included 5 other artists names on the front cover to show what else will be featured in my magazine. This can make the reader wonder why they are included and want to find out.

I included this red strip at the top of my front cover to add an important piece of information about what is in my magazine.

I added a competition at the bottom of my front cover to really attract the reader.

I have used the Word 'exclusive' to try and entice the reader and make them want to read on.

For my contents page I attracted the audience by adding more detail to the information on the front cover. As you can see on the right I listed all the same bands that were on the front cover but on the contents page I added more detail to them to let the reader know why the other bands are included in the magazine .

I only used one picture in my contents page of the main band who are featuring in this magazine. I did this so I didnt confuse the audience and they know for sure who this issue is focused on. This picture appeals to the audience like the one on the front cover does because the band are looking straight towards the reader to create a sense of direct address to the reader.

The simple layout I have chosen to use will attract readers because it is easy to see what is where and there is no confusing bits to it. These are the two sections that the information on my contents page are split up into.

In my double page article I have tried to use a few different features to keep the reader interested in my magazine. Firstly I made sure I didn't have too much writing because that can automatically make people lose interest. So I made sure I dint write too much and I put some big images in too keep people interested and make the page look good. As you can see on the right I took up as much space as I could with pictures to make my page look attractive and interest the reader as opposed to it all being writing and the reader not wanting to read it all.

I also used a text grab to try and display some important information from within my article more clearly. This is to make people read this and then want to read the full article to find out more.

The reason I chose the pictures I have for my double page article was because I had a picture of them posing for the camera on my front page and contents page so I wanted pictures of them playing as a band. This uses mise en scene to make my magazine seem more professional.

I chose to make them black and white because I think it gives them more of an indie/rock effect to them and to make them look more professional. They will appeal more to my audience this way because it is common to see black and white pictures in indie magazines like NME and Q .

In my actual article I have used quite simple language so it is easy for my readers to understand and I have tried to make it interesting by not just making it a question and answer between the interviewer and the artists.

I used the stereotype of indie rock characters in my magazine. Typical ambitious students who play music for the love of it, seem harmless and approachable from the pictures in the magazine but have a sense of unpredictability about them aswell.

This is an alternative stereotype because many other forms of media portray lads of age 16-17 as being thuggish and being in gangs and causing trouble for communities. So this is also to try and get rid of the dominant stereotype for teenage males and replace it with the alternative one I have tried to create.

Dominant stereotype of teenage males

Alternative stereotype im trying to create

6.What have you learnt about technologies from the process of producing this product?
I have learnt a lot from making this magazine technology wise. I had to learn how to use an Apple Mac computer instead of the usual windows computer which took a lot of getting used to.

BLOG : I had to make a blog to store all of my research ,planning,development and then my final product. I created a blog on www.blogger.com. I posted several times a week to make sure my research and planning was complete.

INTERNET : I used the internet for most of my research. I used www.google.com a lot for images and information . Also to access other magazines for my ideas and planning. Also I used www.dafont.com to help me find the fonts that would fit in with my genre of magazine. DIGITAL CAMERA : For my pictures I used a digital camera to take them all. I used a white background for the pictures for my front cover and my contents page. This was because it makes the band members stand out more because there is nothing in the background to distract.

Photoshop: When I had taken my photos and chosen which ones I wanted to use I edited them in photoshop. For the front cover I cut the band members out and put them on a plain white background so there was nothing to be seen in the background. For the pictures on my double page article I edited them a lot in photoshop. I cropped them to make sure I only had what I needed and I also then made the pictures black and white to make them look more professional. Photoshop was definitely a success and I would use it again without fail. INDESIGN: Indesign was what I used to put all my magazine pages together. It is a very professional programme which appeared to be difficult to use but after a quick tutorial I grasped it quite comfortably. It offers a very wide range of things for you to do to make your magazine look professional and I would definitely use it again.

7.Looking back at your preliminary task,what do you feel you have learnt in the progression from it to the full product?
I have learnt a lot from making my preliminary task to finishing my final product. When I finished my preliminary task I was very disappointed with the result and was then worried that my final product wouldnt be up to scratch. But after weeks of being able to get used to the programmes such as Photoshop and Indesign I grew in confidence as I began to try and test all of the different options they offered to me. I began changing things just to how it looked just because I could and knew how to do it. Now when I look at my preliminary task and then my final product I am quite proud to see how much I have grown in my computer knowledge.

I think everything has improved from my prelim task to my final product. I began experimenting with shadowed writing and new fonts that I haven't seen or used before to give my magazine its own unique touch.

As you can see to the left my prelim was very plain and all the fonts were the same and title was very boring. I even left the boxes in because I was unsure how to get rid of them.

Then in my final product I have got shadowed writing to give a professional touch, I have a barcode, a catchy title which suits my genre well and overall it is much more interesting and eye catching than my prelim task.

Overall I am very pleased with my final product. I feel I made the right choices with my fonts,colours,photo choices,size of writing and all the layout displays. I am also happy with my product because I feel that it does look professional . I believe my article is written well also It seems like it could be a piece of journalism that you would find in any other popular magazine.

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